One of the easiest aspects which are being employed by the Magento ecommerce developers is that once the development of the website is completed the web store administrator or the merchant taking care of that site can make changes and moderate the store by themselves rather than waiting for the Magento developer who was involved in the development of the web store.
The website developed and managed under the Magento platform can be easily edited, managed, updated and manipulated by the users making it optimal for the customers to navigate according to the current changes that are being advertised by the merchants and for doing this very little or no assistance is required of the Magento programmers. This is being highly possible due to the legible configuration settings of the platform which requires administrator to possess very minimal technical skills to tweak them.
The basic design of the platform is made in such a way that a project developed by a Magento programmer is optimized according to the Search Engine preferences. Marketing websites is being done in a far efficient way by optimizing them for Search Engines such as Google, Yahoo, and Bing etc. And when a Magento developer completes developing a website for a merchant it is done in such a way that the website can be found in the very first results of the search engines while a user searches using appropriate keywords.
As the platform enables merchants to incorporate various functionalities which help the customers to shop using the web store in an efficient way this also increases the traffic and sales from the website. These are some of the basic flexible functionalities which are provided by the Magento platform to the developers, merchants and administrators to help a web store function in an optimal way.