Setting up an online store is a fast growing business. You can sell many items online like clothing, gadgets, computers, mobile phones, jewelries, books among others. To cater to this trend there is a need for ecommerce software applications to support online businesses. One of the most versatile ecommerce software applications that are prominent today is Magento Commerce. With this software you can control every department of your online business from merchandising to promotions.


What is Magento Ecommerce?

It is an Open Source ecommerce application. This means that your store and your platform are free to customize it based on the business model’s directions and its goals and objectives. There is also the advantage of scalability since you can expand freely in the years to come. More customers can be reached by site owners through using Magento’s multi-store retailing functionality. Also Magento technologies have SEO features and user experience that will help the business to grow.

What Magento Ecommerce has to offer?

Magento is many featured. It has special tools like marketing promotions and tools, site management, multi-address shipping, product browsing, and many more that will distinguish your business from others. Here are some of the more prominent features.

Site Management – You can control multiple websites and stores from one Administration Panel with this tool. You can share or retain as much info as you wish.

Marketing and Promotion Tools – This helps to increase conversion rates by creating efficient variety of promotions.

Catalog Management – Use this tool to manage the dynamic catalog through an admin interface. There are many options to choose from.

Analytics and Reporting – This tool helps you to react to your customer needs by providing visibility in store performance.

Shipping – This tool will show you the real-time carrier rates, with support for account specific rates, flat or table rates for your customers.

Order Management – with this tool you can view orders, create invoice/receipt and shipment records for Sales Orders, and credit memos for your customers.

Payments – Magento is integrated with a variety of major payment gateways out of the box, and also alternative payment methods from PayPal, Amazon and Google.

The features listed here are just some of which Magento has to offer. With Magento Ecommerce, creativity is unlimited.

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