magentoWhen an enterprise or a merchant wants an ecommerce solution to enhance business opportunities, they look for the most secure and trustable platform to build it on. Such a platform is Magento which provides the store with various options.

The flexibility of the Magento platform enables it to get integrated with various plug-ins and add-ons which makes it a robust platform. These features obtained from these various add-ons make it simple for Magento developers, administrators and customers. There are various reasons and factors for a business to choose Magento as a platform for developing a customized solution for their ecommerce.

The current possibility of integrating a Magento project with Google Analytics has made it simple for the administrators to track the performance and understand the working of the site. This supports the Magento programmer to analyze the store’s requirements in an easier way too. These are the measures which makes the administrator and the Magento developer to make appropriate changes to sustain their business.

Using Google analytics for tracking and measuring the ecommerce website’s traffic and other stats can be more complex and toiling than just analyzing a website’s visits and bounce rates. There are various types of tasks that can be completed using the integration of Google Analytics.

In addition to tracking geographical locations of the purchases, clicks on content, tracking visits Google Analytics also provides a feature called Goals and Funnels. This feature is specifically designated for ecommerce stores and tracking. Goals and Goal Funnels also help the Magento programmers to understand the requirements of the user for maintaining the content of the site. The content of the site varies from the number of pages to the type of segregations made to display products.

In this feature provided by Google Analytics the Magento programmer can analyze the page which gets the most visitors and prioritize the page which the store manager wants more attention to. For example the merchant might want 75% of the total clicks on a single message. This can be optimized in such a way that it can be achieved by making certain changes to the appearance of the site. These are the various important aspects of integrating Google Analytics with a Magento project.

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