OUR WORK: CHALK INK
Creating a Seamless
Experience for Consumers
on Magento 2
The creators of the original Chalk Ink Marker, Chalk Ink has been a one-stop-shop for crafters, hobbyists and home decorators alike. They also work with many businesses, providing them with the chalkboard supplies they need to create eye-catching advertising signs and promotional boards that attract new customers and increase brand awareness in a fun, bold and innovative way.
As as staple in both every DIY craftperson’s artbox, as well as small business artisan’s alike, it was imperative that DCKAP delivered a solution that reflected the quality of the Chalk Ink brand and products.
Integration of Magento with QuickBooks enabled real-time sync of the inventory and better management of customers/products.
BRAND CENTRIC DESIGN
World class design based on brand guidelines, a clean, modern, professional, and a responsive website helped to improve their brand image.
We created a ‘lookbook’ feel whereby there is a gallery on the website having images with the relevant products tagged on them.
UPGRADE TO MAGENTO 2 EE
Migration to Magento 2 Enterprise Edition (M2 EE) helped them solve basic issues of an eCommerce site like proper payment gateway setup and other housekeeping areas.
CUSTOM CROSS SELLING
To enhance custom cross selling, we enabled them to add multiple colors from the same window. We also had color popups for relevant categories.
By implementing best practices, we optimized site performance increasing page speed by 55%.
OPTIMIZED SITE FOR SEARCH
We optimized the site for keyword performance as well as speed which led to an increase in search ranking.
By implementing more intuitive payment and checkout process, we reduced overall cart abandonment.
We optimized the UX across devices whether customers are browsing on a phone, tablet, or desktop.
DESIGN & UX : CUSTOM FUNCTIONALITY
Custom Color Packs
Chalk Ink’s marker packs have long been one of their best sellers. However, what if customers wanted to create their own custom color packs? Of course, they could go and add each marker to their cart, but that can be a cumbersome process. Instead, we worked with Chalk Ink to create a custom solution that allows shoppers to create a custom color pack from any product page.
DESIGN & UX: SOCIAL MEDIA MARKETING
There is no debating the power of user-generated content, particularly in the context of arts and crafts products. Initially, Chalk Ink had requested that we simply syndicate their Instagram feed as a way to inspire their customer’s creations. However, we thought, what if we could link directly to the products used to create the artwork we were featuring allowing for a truly seamless experience between social and shopping. Did it work? Well with a X23 increase in Instagram referrals, we’d say so.