OUR WORK: CHARMING CHARLIE
Driving revenue through
Charming Charlie wanted to reduce operating costs while increasing efficiency and consistency of the site. There was a need for continuous process improvement and tools for managing the same. The site had existing daily and weekly promotions. The challenge was to update the promotional rules without breaking any functionalities continuously. The trend in mobile and tablet device usage has increased, and it was imperative that we delivered an experience tailored to mobile users. On the whole, the client needed a formal testing process, methodology, tools, metrics collection and reporting to ensure smooth functioning of the website.
Today, Charming Charlie has grown to over $500M in sales and has more than 350 global retail stores across the United States, Canada, and the Middle East, quickly transforming from "the best-kept secret" into a flourishing global brand.
REDUCTION IN TEST CYCLE TIMES
‘Follow-the-sun’ testing model led to reduction in test cycle time.
Complimentary onsite/off-shore time zones improving the ‘time-to-market’ situation.
REDUCED REGRESSION CYCLE
Reduced the regression testing time by 50% in UAT and Production.
REDUCED OVERALL COSTS
Improved resource utilization and reduced cost by automating regression testing.
IMPROVED OVERALL QUALITY
Improved quality of site by reducing post production defects.
INCREASED ORDER VALUES
Improved the average customer order by monitoring and testing daily and weekly promotions.
WHAT THE CLIENTS SAID
“DCKAP has been a long time partner of Charming Charlie. The quality of their people, Magento/PHP development and QA work is second to none. DCKAP helps elevate my team’s ability to deliver quality products with the benefits of a 24/7 operation.”David M. TorresDirector of Digital Technologies, Charming Charlie