OUR WORK: RIDDELL

Optimizing experiences
across devices for
maximum conversion

Apart from product innovation, Riddell keeps building on the strengths of online technologies. Analytics showed that more than 60% of its traffic was through mobile. However, the conversions from mobile were not in line with the traffic. That is where we came in.
DCKAP was tasked with creating a unified shopping experience across multiple devices. Converting Riddell to responsive was not a straightforward task. As mentioned above it had three integrated platforms, one of which was a sub-domain.

riddell-demo

Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation.

PRODUCT CONFIGURATOR PAGES

We customized the third-party jQuery plugin the site was built with to make the product configuration pages responsive.

MOBILE UX OPTIMIZATION

We custom tailored much of the functionality to optimize the experience for mobile & tablet users.

IMAGE OPTIMIZATION

We converted the images to SVG files to ensure clarity while allowing images to scale appropriately for the device size.

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