OUR WORK: RIDDELL

Optimizing experiences
across devices for
maximum conversion

Apart from product innovation, Riddell keeps building on the strengths of online technologies. Analytics showed that more than 60% of its traffic was through mobile. However, the conversions from mobile were not in line with the traffic. That is where we came in.
DCKAP was tasked with creating a unified shopping experience across multiple devices. Converting Riddell to responsive was not a straightforward task. As mentioned above it had three integrated platforms, one of which was a sub-domain.

riddell-demo

Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation.

PRODUCT CONFIGURATOR PAGES

We customized the third-party jQuery plugin the site was built with to make the product configuration pages responsive.

MOBILE UX OPTIMIZATION

We custom tailored much of the functionality to optimize the experience for mobile & tablet users.

IMAGE OPTIMIZATION

We converted the images to SVG files to ensure clarity while allowing images to scale appropriately for the device size.

WHAT THE CLIENT SAID

“We had been working with a handful of different vendors, and at the time we realised that DCKAP was way above the rest from in terms of communication and technical expertise. We knew that they were working for us and had our best interests in mind. One thing that I really appreciate from DCKAP was their ability to communicate. Their communication skills were above and beyond what I have experienced with vendors. The relationship was such a great fit that we brought on DCKAP employees in-house to work with us directly.”

Dan SchuesslerDigital Project Manager, Riddell
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