Specialized Domains

Financial Services

Transactions and customer interactions are increasingly moving over to the Internet and mobile. This presents a new opportunity to affect a positive impact on customer perceptions and loyalty, brand promotion as well as providing newer ways for the customer to obtain information on products and services.

A unique customer experience can be the differentiation in a rapidly evolving financial services industry where the bouquet of services tends to be similar across all providers.

Established brands have the opportunity to leverage the brand equity by reaching out to and guiding the customer. Smaller brands need to enhance the online presence, reach and impact.

We Service Firms and organizations in the financial services sector, specially the small & medium businesses

Retail Banks
Card Services
Lending Firms
Investment Banks
Financial Institutions
Capital Markets, Securities Trading, Brokerage Firms

Customer Goodwill & Trust Financial services can build excellent customer goodwill and trust through

Web Applications
eMail Communications
Social Network Promotion

Strategies through conventional, web and mobile channels for better customer acquisition and retention, fulfilling customer experience, gaining brand loyalty

Enhance Customer Acquisition
Improve Retention & Loyalty
Provide Fulfilling Customer Experience
Customize Online Productivity Tools
Provide Consistent Customer Interface Across Channels
Interact & Promote Through Social Media

A single point of contact can provide diverse services

Basic Information & Updates
FAQs
Portfolio of services
Interest rates and schemes
Stock quotations, analysis and recommendations
Investment ready reckoners
Investment platform for private investors
Bill payment, account details, wish list & calendar
Forms processes
Product demos and overviews with examples
Special offers

A well architected system can serve as the information desk for first time visitors, a query and issue resolution engine for regular customers, a virtual training platform for new employees, a quick, ready reference for executives and a veritable resource of feedback data. With a common data backend combined with visually appealing interfaces designed suitably at the frontend, a consistent service can be provided across all the channels, whether the customer prefers to access via the web, a mobile/ smartphone, a tablet PC or a social networking site.

Maximize marketing effectiveness, realize higher revenues, gain competitive advantage

Understand and engage the customer on a meaningful level
Empower customers, agents and employees through access to appropriate information.
Resolve issues efficiently, accurately and speedily.
Improve productivity, reduce training time for employees.
Obtain valuable feedback

Social Relationship Management (SRM) Social networks offer an effective solution for social media management and engagement