Specialized Domains

Retail & Consumer Products

The consumer is looking for more than a product: a satisfying experience he can afford.

The pace of change is accelerating, with technology, trends and formats converging to redefine how Retail & Consumer Products (RCP) businesses interact with consumers. The consumer is increasingly tech savvy and technology enabled, prefers to do his 'window shopping' over the Internet, compare products using his tablet PC, exchange notes on his needs and his likes through the smartphone and probably make his purchase on one of these platforms, by ordering online than at a conventional store, with delivery to be effected at a place and time of his choice.

DCKAP is geared to equip businesses in the RCP sector with everything needed to reach out to the consumer in real time and in a convenient, agile, captivating and fulfilling interaction. Our RCP solutions, applications and customization services are optimized for the small and medium enterprises (SMBs) extending over a wide spectrum.

We Serve

Consumer Durables & White Goods
Electronics & Computers
Fashion, Apparel & Footwear
General Merchandise
Help Desk processes.
Grocery Food & Beverage
Home & Personal Care
Pharma / HealthCare/ OTC & Cosmetics
Proactive Monitoring & Management.
Specialty Retailing
Non-Store Retailing

Our services offer features and benefits most critical for the RCP sector.

Major Benefits

Streamlined processes, business agility, flexibility & adaptability
Superior visual impact, brand image
Real time, scalable, centralized database. Lower TCO, increased RoI
Optimized investments, better operational efficiencies, lower risk, sustained market leadership
Help understand shopper behavior to design appropriate product mix & marketing strategies
Improved brand loyalty/ customer loyalty across geographical, demographic, ethnic diversities. Broader customer base, greater market opportunities.

DCKAP brings unmatched expertise in online, digital, social marketing and eCommerce to the RCP sector with highly affordable solutions in customization, maintenance and support.

DCKAP helps small and medium RCP establishments scale up from traditional to web and mobile enabled business to protect and promote returns on investment in the new environment where customers prefer to shop online and over mobile phones.

Our optimized RCP solutions help streamline supplier-retailer-customer association and interaction to ensure better co-ordination and stronger, lasting relationships.

DCKAP helps monitor and analyze market dynamics and track market trends by category and consumer segment, so our clients can see the risks and opportunities ahead and plan accordingly. Many such features are integral in the state-of-the-art applications and solutions that we bring to the RCP sector.

Our solutions help expand business reach, for a positive impact on sales growth through newer geographies. You have a presence everywhere there is a potential customer. You are visible to customers across diverse locations.

DCKAP offers a bouquet of solutions for the RCP sector from image, document and media management to comprehensive Integrated Multi-Channel Retail (IMCR) systems.

Broad Categories of Services

Images & Animations with Flex/RIA
Comprehensive Media Management Solutions
- Marketing, Publicity & Brand Management images, RIA, video for POS displays, online promos, eCatalogs
Web Applications
eCommerce/ eStore Implementation
BackOffice Services Integration
- Cloud Based Hosting Service/ SaaS/ Web 2.0 Implementation
Online retail on eCom framework hosted on the cloud, offered as SaaS; Social Marketing
Customer Service & Helpdesk System

Specialized Services

Integrated Multi Channel Retail (IMCR) systems & solutions

Specific Services

Catalogue management
Personalization
Product comparison
Search & advanced search
Location specific capabilities
Gift registry / Wish list
Order management
Guided selling
crossSell & upSell enablement
Payment gateways
Collaboration & Web 2.0 features, Social Marketing
Multichannel support: multi-location, web, mobile, pure-play online
B2B channel support

Work Processes Automation & Optimization
Delivery Date Management
Freight Expense Optimization
Interfacing Multi-Tiered Software Applications
Potential Delays - Forecasting, Alerts & Averting
Effective coordination with third party suppliers
Cross-Functional Communication
Visibility Enhancement & Enrichment
Post Entry
Documentation Consistency/ Integrity Management

The Consumer Goods Forum in its most recent report recommends four strategic objectives, relevant both globally and locally: improved business sustainability, shared supply chain ("collaborate to compete"), equipped to engage with technology-enabled consumers and to help consumers improve their health and wellbeing. Retail therapy apart, the consumer today is increasingly conscious of the quality-of-life factor. Our solutions, applications and product customization services are aligned with the above objectives and enable our clients in the RCP sector to adapt and painlessly grow into the new decade.

DCKAP recognizes that its success depends on making an important contribution to the success of its customers. DCKAP helps businesses thrive in an uncertain economic climate by leveraging the strengths of the client organization and its own technology competence. DCKAP's global delivery model offers an optimum mix of onsite-offshore services in applications and product development, software services and technology consulting. Fremont, California based DCKAP also has offices in the UK and offshore development center in India. DCKAP’s range of service offerings and productivity tools significantly enhance your productivity and profitability. DCKAP is powered by experts in diverse technologies to offer development on platforms appropriate to any applications and consulting in emerging technologies. Having worked with some of the leading businesses of today, DCKAP brings to its clients unmatched levels of speed of execution, economy and quality of services, with a global perspective.

Click here to request for a quote or call us at 1-510-796-2525 (US) | +44(0) 144 250 6383 (UK/Europe) for Retail & Consumer Products Consultation