DCKAP Technologies
DCKAP Technologies
DCKAP Technologies
Services Software Testing Search Engine Optimization
Web Marketing
SEO Services

Web Marketing is a key driver to sales and at DCKAP we specialize in various Web Marketing Techniques including Search Engine Optimization, Webinars, Webcasts and more. We partner with clients in understanding their business needs, potential business opportunities and implement appropriate Web Marketing Strategies. DCKAP is a leading provider of Search Optimization Services.

By combining DCKAP's Industry leading technology with its expertise in SEM we achieve exceptional levels of client satisfaction. We specialize in driving the right visitors through multiple touch points online- organic results, paid search and more.

DCKAP's Search Engine Marketing solutions produce cost effective acquisition performance for leading online marketers who are facing today's search marketing challenges.

Search Engine Optimization (SEO)

SEO is the process of improving a website's rank in the natural/organic portion of search results. Search engine optimization, the process of increasing relevant visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user / targeted client.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site being picked up by search engines. It centers around three tactics:improving a site's technical structure, providing valuable content and having links pointing to site pages.

seo-process

Besides nuanced understanding of search engines, the expert team at DCKAP has a thorough grasp of client industries and web configurations to provide an effective customized solution with long-term results. We understand how search engines find and rank sites. Our team works closely with its clients to determine specific goals and objectives for their search campaigns and then develop a strategy. We can help you get top ranking, we will keep them relevant and constant in Search Engine Results. By implementing our organic SEO services, companies can drive more targeted traffic to relevant in-site category and landing pages.

How does SEO work?

SEO is the act of modifying a website to increase its ranking and Visitors in organic crawler-based listings of search engines.

Search engines implemented set of programs like Robot or spider. Based on that program a Robot or spider which is a component of a Search engines gather listings by automatically "crawling" the web

Crawling:

The Spider follow links to Web Pages makes copies of the pages and stores them in its database.

Indexing:

Search engine processes web pages it crawls in order to compile a massive index of all the words it sees and their location on each page. Based on this data, the Search engine then indexes the pages and ranks the website, contrary to the popular perception that search engines capture just a fraction less than 3%. To ensure your pages are properly indexed and available, it is essential that paid inclusion be a part of search strategy.

Why Search engine Optimization is important?
  • 85% of all traffic on the internet is referred from a search engine.
  • 90% of all users don’t look beyond first 30 results (most of them only view top 10)
  • Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines
Search engine optimization work process
  • Website Analysis
  • Competitor Analysis
  • Keywords Analysis and Research
  • Website Optimization
  • Website Monitoring
  • Website Status Report
Website Analysis
The following term & conditions will be checked in the website analysis and solution will be provided by our expert team
  • Current Search Engine Position
  • Readability and originality of page content
  • Mirror website or not
  • Check for Broken links
  • Check for frame
  • Check the image, flash, Navigation capability in the website.
  • W3C validation error checking
  • Check website traffic
  • Check website back links, Google page rank and Alex ranking
  • Check keywords density in the content
  • Check URL structure (it has to be search engine friendly )
  • Check supplemental index ration
  • Check content length in the WebPages
  • Check length of the coding
  • Check weight and loading speed of the website
  • Check font, logo, html content
Competitor Analysis

An assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Given that competitor analysis is an essential component of corporate strategy, most firms do not conduct this type of analysis systematically enough.

At DCKAP we understand the value of such Analysis and conduct it systematically to suggest you the cutting edge strategy to be the best amongst your current and potential competitors.

Keywords Analysis and Research
Keywords Analysis

Keyword analysis and research is very important for search engine ranking. Firstly, we analysed the website what service the client is doing and then we analysed whether it is service oriented or product oriented and checked the keywords density in the content ( 2% to 8%).

Our keyword selection process incorporates an analysis of the competitive environment and the number of people searching for your type of business/product. The keywords are then selected based on the factors that will drive the targeted traffic to your site.

Keyword selection requires specialized tools, exhaustive research and experience to achieve results. DCKAP uses cutting-edge techniques and expertise to help clients select keywords with the greatest potential for unique traffic and ROI. We help our clients to build a search engine marketing strategy on a foundation of popular, relevant and profitable keywords.

Keywords Research & Suggestion

Our team will conduct a detailed analysis of your market space and competition to identify the most relevant keywords that will bring the target to your site. This result is then used in the assessment of your site. We analyze specific pages for spider-relevant content within page titles, page copy and also the referring links. We then develop a detailed report that outlines our analysis and specific recommendations. Our team then discusses the same with you and implements it. Once the site is ready, we manage the process of submitting it to the Search Engines.

Website Optimization
Two methods of Optimization:
  • on page optimization
  • off page optimization
On Page Optimization

Changes required to be made on a website to ensure search engine optimization is called on - page optimization. It is done by

On Page Optimization
  • Meta tag Optimization - Title tag, Description tag and keyword tag
  • Image Optimization – Alt tag
  • Header tag Optimization – H1 to H6
  • Anchor text Optimization – Title tag
  • Navigation Optimization
  • Site Map Creation – Html, Xml,
Off page Optimization:

Optimization work that is done off the website is Off-Page Optimization. It requires submissions, which increases website Traffic and Visitors. S earch engines also collect information from submission website /other sources and store in its database.

  • Search engine Submission (Google, Yahoo, Bing)
  • Directories Submission
  • Classified Submission
  • Social Bookmark Submission
  • Social Network Submission
  • Free Press Release submission
  • Forum Discussion
  • Blog Command Posting
Website Monitoring

Constant monitoring would help you scale up. Web Site Monitoring and Analytics are key to the success of any web site in the world today. Monitoring allows you to measure, track, and analyze visitor web site usage and conversion of your most important transactions

Uptime Monitoring

Our uptime monitoring will monitor our client's website, from multiple locations, to ensure it's always working as desired.

Quality monitoring

Is your website loading slow? Are there errors on your pages? Our clients relax knowing we are testing their website periodically.

Keyword Tracking

As explained Keyword tracking is an important component of SEO.

Popularity Monitoring

We will keep track of your page rank, traffic rank, inbound links etc.

Website status report

We prepare status report of your website based on

  • Top search engine keyword ranking report
  • Website Traffic report
SEO Services offered by DCKAP also includes
  • Internal Link Structuring
  • Initial Website Audit
  • Keyword Analysis
  • HTML Sitemap
  • XML Sitemap
  • Analytics set up
  • Custom Creation of Optimized and Branded Articles
  • On-site page Optimization
  • Webmaster tools setup
  • Social Media Optimization
  • Progress Reporting
  • Ranking Reporting
  • Website re-design
  • Viral Marketing
  • Blog Management
  • Custom SEO Press Release
  • Manual Link Building
  • Social Bookmarking

Call 1-510-796-2525 to talk to a SEO Expert now! Free 20 Minute Consultation (9:00 AM - 4:30 PM PST) or email:info@dckap.com

DCKAP Technologies
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