Demand Generation, in simple words, as the name says, is generating a buzz and, consequently, demand around your brand’s products and services. However, please don’t conclude yet that it will be a simple bridge to walk upon. It isn’t.
No matter how excellent your products are, the sales won’t shoot up unless you make the crowd excited about your offerings.
Maybe in the future, there will be a time where the products will sell themselves. But right now, they don’t. So, the onus falls back on us – the manufacturers and the marketers to showcase and sell our products.
In this blog, we have listed some tips that can draw more attention to your product offerings and fill your sales funnel with leads you’ll love to work with.
1. Videos and Stories
Seeing is believing. Video marketing has gone past just creating some cool animation videos or product gigs and publishing them.
Studies say using video marketing could boost your leads by 66% annually, and 93% of marketers say they’ve landed a new customer because of a video on social media.
Video continues to be an influential element in a marketing strategy as we roll into 2021 — and with good reason.
Well then, generating content and creating memorable videos seems to be a sure shot (hopeful) way to gain some traction to your product by telling some appealing stories around your work.
And what if your video goes viral? We leave it to your wonder.
2. LinkedIn Marketing
Gone are the days where people looked up on LinkedIn as a social platform to engage with colleagues and favorite leaders from across the globe.
LinkedIn now is a B2B’s gold mine. Users there don’t scroll down to find memes or games. They look for content – valuable content that will help them grow their business.
Of all B2B leads coming from social media, LinkedIn is responsible for 80%. This one stat alone should be enough to convince you to start investing your time in LinkedIn.
3. Compelling Content
We know it is easier said than done. But it will be worth every moment spent on creating content that would reverberate into success in the long run (or even sooner, depending upon the quality of content).
The world and its people are always on an ever-changing spree. Every day, we want to wake up to a new version of ourselves, learning new things and newer perspectives on life, business, careers, and more.
Suppose your product is new to the market: TALK, TALK, AND TALK. Because if you do not talk ‘more’ about your product, who else is going to? Create content for every stage of the customer journey.
4. Design your dream product
What if brands give the power to customers to create and design products the way they want? Wondering if it is a practical solution? Very much.
Product Customization is letting visitors/buyers check out how the final product would look. They can change colors, add text, remove it, include some cool icons, etc. The edits are displayed in real-time. The UX is top-notch. There’s a 3D view too.
That’s not it. Customers are willing to spend 30% more on custom products as they feel such products are an extension of their lifestyle. This way, customer retention can also be increased.
Include Product Customization in your eCommerce store, increase customers’ chances of noticing your products and eventually buy them.
5. Marketing Automation
Marketing automation gives marketers the ability to create consistent, personalized, cross-channel journeys that deliver a connected customer experience.
By capturing website visitors’ data, the same data can be used to implement personalized marketing, send messages, and place relevant ads so that your brand image lingers in the prospect’s head for a longer time.
The magic lies in personalization that can give your business a competitive edge and allow your business to thrive.
Also, marketing automation saves a lot of time, increases productivity, is error-free, and, most importantly, when customer targeting is specifically done, it also increases the ROI.
6. Increased Brand Awareness
When you’re buying a drink, do you ask for a cola or a Coke? What about when you cut yourself… Do you look for a plastic bandage or a Band-Aid?
That’s Brand Awareness 101 😉
The idea of brand awareness is to plant a seed and get the shoppers more aware of who you are and your business.
Every interaction your brand has with another person, whether or not they are a customer, is an opportunity to influence their opinions and actions immediately.
7. Free Trial
Everyone loves free stuff. If you are a brand who’s just starting out or not seeing the sales you sought, it’s time to throw some cherries from the skies.
Give free trial options to customers. Say, like 30 days. Or a free product demo to give them a real-time experience of how the product is. This way, you can push them faster towards arriving at a buying decision.
Brands can also ask free customers to recommend it to their friends and family for getting some bonus maybe 😉
8. Utilize social media
Facebook for connecting with friends. Instagram for posting cool stuff. And TikTok for making videos. These social platforms have grown out to be much more than what they were initially started.
Brands have started to take social selling ‘seriously.’ Social media are slowly on the verge of becoming alternative selling hubs. They are becoming the go-to channel for salespeople to find new prospects.
This research on buyer behavior is further supported in a study conducted by International Data Corporation (IDC), which finds that 75% of B2B buyers and 84% of C-level or vice-president level executives use social media to make purchasing decisions.
It’s time to harness the power of social media to build a big buzz around your brand.
9. Make the world listen
Starting your podcast where you interview (Re: converse) business experts is a great way to build your brand while also developing relationships with other industry entrepreneurs.
75% of Americans are now familiar with Podcasting. This is approximately 212 million people and an increase of more than 10 million in one year. And 55% of Americans have listened to a podcast.
These stats are hard to ignore. With platforms like Apple, Spotify, and more to publish your podcast, all you need is a small mic and a big story to tell and inspire people. All of which can be translated to transform your business in the times to come.
10. Email marketing never fades
Read any blog about marketing, and you’re sure to find this point. Email marketing is a timeless classic. It still does magic to businesses.
While the emails sent in the early 2000s might not work on this date, but emails work for sure. Times have changed, and so have email marketing trends. 59% of marketers say email is their most significant source of ROI, and marketers who used segmented campaigns noted as much as a 760% increase in revenue.
Build an email list, focus on brand storytelling, optimize emails for mobile screens, breakdown your contacts, and send targeted emails (don’t blast the same email to all). And don’t forget to check out how this denim brand increased its YOY revenue to over 80% with email newsletters.
Demand generation is a continuous process. Just when you feel that when the trek is complete upon reaching uphill, there’s going to be another peak ahead. Because such is the stiff competition that exists in the marketplace.
Keep educating people on why they can find the solution they need in your product. Humanize your brand and continue to build awareness. Most importantly, give plenty of reasons why customers must ‘keep choosing’ your brand. Let your product or service make your customers’ lives better.
Generate demand, sales, and happiness.