17 rules every e-commerce site should follow

I stumbled upon ‘Customer-effective Web Sites‘ authored by Jodie Dalgleish a couple of days ago. This book was written in the year 2000 and the rules are still relevant today.

I am quoting her preface – ” In a nutshell, I want to see “real people” better served on the internet. Real people need to do everyday things to run their hectic lives, and the web can help them do that. I want to see the internet come of age as a service medium because it has the potential if harnessed correctly, to emancipate customers rather than frustrate and restrain them’.

After 18 years, we are still in that quest to make e-commerce sites, particularly, B2B sites, customer-effective.

Here are the rules in the infographic format…