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eCommerce

17 rules every e-commerce site should follow

By |September 27, 2018 January 3rd, 2022No Comments

I stumbled upon ‘Customer-effective Web Sites‘ authored by Jodie Dalgleish a couple of days ago. This book was written in the year 2000 and the rules are still relevant today.

I am quoting her preface – ” In a nutshell, I want to see “real people” better served on the internet. Real people need to do everyday things to run their hectic lives, and the web can help them do that. I want to see the internet come of age as a service medium because it has the potential if harnessed correctly, to emancipate customers rather than frustrate and restrain them’.

After 18 years, we are still in that quest to make ecommerce sites, particularly, B2B sites, customer-effective.

Here are the rules in the infographic format…17-RULES-EVERY-E-COMMERCE-SITE-SHOULD-FOLLOW-info-image

Selvan

Author Selvan

selvaN is Director- Content Marketing at DCKAP. He manages its blog and social media. He is a bibliophile and a cinephile. He can be found browsing at any one of the popular bookshops in Chennai during the weekends or watching movies at home.

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