Skip to main content
Blog eCommerce

5 Essential E-commerce Job Titles For B2B Success Online

September 20, 2021 |
ecommerce job title

5 Essential E-Commerce Job Titles For B2B Success Online. Hiring the appropriate personnel is one of the most difficult problems that brand manufacturers and distributors confront with their B2B eCommerce operations. Businesses-to-business must first determine the employment responsibilities that must be filled, and then hire, train, and manage the workforce. This can be challenging because most B2B businesses are beginning from scratch. In many situations, insufficient personnel either slows or hinders eCommerce success.

Print catalogs and conventional advertising are generally used by small-to-medium-sized brand manufacturers and distributors to advertise their products. They have extensive experience in product marketing, with an emphasis on assisting their direct sales force and sales channel partners. They most certainly have an online catalog, but that is the extent of their internet competence.

Millions of goods, tens of thousands of categories, and hundreds of thousands of features may be required for B2B online businesses. When you combine it with thousands of clients who may be purchasing on PCs or cellphones, you have a high bar for success. Ecommerce outcomes will most likely be subpar if the right team is not in place. 

To achieve eCommerce success, brands must have the appropriate striking team in place. A team with substantial industry expertise, strategic insight, and strong cross-functional competencies is required to manage a successful firm. Understanding essential e-commerce job titles will help you create a robust team and subsequent online business. 

It might be difficult to know where to begin when establishing the basis of an eCommerce team. Before delving deeper into the recruiting process, it’s important to understand the responsibilities that make up a successful eCommerce team. Here are 5 essential eCommerce job titles you must have for your B2B online platform. 

#1 Director of eCommerce 

A director of commerce will be in charge of your team’s strategy and execution of ambitious eCommerce goals. Having an experienced, forward-thinking, and analytical leader will assist your brand in achieving its eCommerce objectives.

Role & Responsibilities

  • Coordinates all areas of strategic eCommerce plans; 
  • Combines current capabilities in sales, marketing, technology, and management to create a superior brand and shopping experience for customers; 
  • Manages the overall user experience, including site navigation, content production, the checkout funnel, and promotional efforts;
  • Extensive knowledge of eCommerce technology and methods, including commerce experience management (CommerceXM), product information management (PIM), digital asset management (DAM), mobile device management (MDM) software, and sophisticated analytics. 
  • Knowledge of marketing automation technologies such as HubSpot, Marketo, and ActiveCampaign. 

#2 Manager of Digital Marketing, Graphic Designer, and Copywriter 

While other key jobs can be managed by a single person, generating product content such as photographs, videos, appealing writing, and other enhanced content kinds might benefit from the assistance of numerous team members. 

Enhancing content can increase conversion by up to 10% across most categories, thus the creative and marketing side of eCommerce is critical for generating interesting product experiences.

Role & Responsibilities 

  • Produces interesting material for a multitude of platforms such as the web, social media, print, and others; 
  • Develops, publishes, and distributes reports on integrated digital marketing efforts; 
  • Strong communication skills are used to create interesting content, with an emphasis on attention to detail and great language. 
  • Experience with content development applications such as a content management system (CMS), Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Adobe After Effects or Figma is required;
  • Experience with marketing automation technologies such as HubSpot, Marketo, and ActiveCampaign; and Knowledge of eCommerce trends that drives his or her new and experimental multimedia methods.

#3 eCommerce Business Analyst

A solid understanding of metrics is critical for an eCommerce team’s overall performance. The eCommerce business analyst keeps track of your brand’s objective key results (OKRs), key performance indicators (KPIs), and position in the market.

Role & Responsibilities 

Analyzes synthesize, and delivers data in a way that project stakeholders and executives can use; 

Communicates eCommerce business performance through a variety of metrics, OKRs, and KPIs, such as share of search, product page performance, brand compliance across retailer channels, sales rank, and more; 

Communicates eCommerce business performance through a variety of metrics, OKRs, and KPIs, such as share of search, product page performance, brand compliance across retailer channels, sales rank, and more; 

#4 eCommerce Developer, Software Engineer, IT Manager

Managing the technical aspect of an eCommerce team may also benefit from the assistance of various team members. Providing enterprise-class technology, architecture, and security necessitates agility, flexibility, and experience.

Role & Responsibilities

  • Creates site architecture improves procedures and provides assistance to the brand’s eCommerce ecosystem. 
  • Purchases and integrates software; 
  • Ensures that an eCommerce platform’s day-to-day operations run smoothly, including software integrations and merchant and retailer partnerships. 
  • Defines, advise and implements an eCommerce vision in accordance with IT strategy. 
  • Understands system architecture’s strengths and weaknesses, predicting vulnerabilities and establishing contingency plans; 
  • Knowledge of eCommerce software systems; 
  • Experience with PIM, DAM, MDM, and PXM is advantageous.

#5 eCommerce Program Manager

An eCommerce program manager will act as a project manager, overseeing processes and keeping track of all the moving parts of your eCommerce task force. This job is critical to the syndication process since it ensures that product information is delivered properly and rapidly with retailer partners. 

Finding someone with exceptional organizational, time management, and communication skills is critical, especially as the necessity of regular product page updates grows.

Role & Responsibilities 

  • Demonstrated capacity to operate in a fast-paced, ever-changing workplace; 
  • Adapts and prioritizes quickly, relying on practical multitasking abilities;
  • Manages important stakeholders throughout a project’s lifespan; 
  • Excellent communication and presentation abilities are required. 
  • Creates comprehensive reports that outline the status of all active initiatives; 
  • Certification as a project management professional (PMP) or other relevant credentials is preferred.


These job descriptions will assist you in developing a fundamental knowledge of each role’s distinct key abilities and duties, which will allow you to forward with the team-building process. 

Putting together a successful eCommerce team is the first step in realizing your brand’s full digital development potential.

I hope you found this helpful, ask us in the comments below if we missed something and we’ll get back to you.

Here you’ll find all the information you need to manage your internet distribution company. You can also save this page to your favorites for quick access to the most recent information. 

Tell us something you’d want to learn more about on LinkedIn

Thank you for reading this far. 


Chai was a product marketer at Cloras (now DCKAP Integrator) ☁️ He is a coffee evangelist, a bibliophile, and constantly forgets to water his house plants.

More posts by Chai