i) Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant.
ii) The website owner will place advertisements on his website to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits.
There are three types affiliate marketing
• Pay Per Click — Every time a potential customer leaves the affiliate website by “clicking” on the link leading to the merchant’s website, a certain amount of money is deposited in the affiliate’s account. This amount can be pennies or dollars depending on the product and amount of the commission.
• Pay Per Sale — Every time a sale is made as a result of advertising on the affiliate’s website, a percentage, or commission, is deposited into the affiliate’s account.
• Pay Per Lead — Every time a potential client registers at the merchant’s website as a result of the advertisement on the affiliate’s account, a previously determined amount is deposited into the affiliate’s account.