Are you planning to establish an eCommerce Store? That’s great, considering the spurge of sales happening online. But, maintaining an online store ain’t no easy task. There would be hundreds (or thousands) of the products “listed” on your online store, so customers have a multitude of options to choose from.
When we talk about product listing, what should merchants do? Or how should they? Because products are diverse, and so is product data. Is it possible to provide all the credible data in the storefront frequently and keep the store up to date? The answer is yes, with the help of a Product Information Management Solution to elevate your brand and enhance shopping experiences for customers.
A PIM system is centralized storage for an eCommerce platform. It can reduce your difficulties when you are handling data, expense, product lead time. PIM reduces the struggles associated with eCommerce business and boosts your overall performance using planning, organizing, enriching, and publishing of meaningful product data.
Take a look at why you will need a PIM system for your eCommerce platform.
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Reducing Product Lead Times
One of the significant advantages of adding a PIM system to the eCommerce platform is, it reduces Product lead times and allows team members to manage all the product information data at once in centralized storage.
A good PIM can make go-to-market faster and more modernized.
Reducing Product lead times will help to save money and preserve the resources associated with the company.
Multi-Channel Product Information
If you are not using a PIM system for an eCommerce platform, chances are more that you might encounter difficulties in creating, editing, and managing product information data.
To overcome the problems, a PIM solution helps to govern product information data all at them once, by providing precise and well-structured product information data at any time in any channel.
If you are maintaining products on multi-channel platforms like eCommerce, Amazon, ERP, Social Media, Printing, Brochures, etc. — A PIM system makes it possible to limit your mistakes when updating data like Attributes, SKUs, Categories and so on.
Enhance Cross-sell and Up Sell
A PIM system helps increase cross-sell and promote up-sales because it reduces the amount of time when you are handling data, and it’s growing sales strategy also. It classifies all the product data and stores it in one central hub, which enables you to offer more associated SKU sand sell them at the same time to increase profit.
If you are addressing the Product which you want to focus on, the PIM system allows you to come up with proper solutions to cross-sell. PIM system helps you to link products and create up-sell, which leads to growing your business.
Less Product Returns
Product returns are a nightmare. No merchant would want any of their products to reach them back after purchase due to customers’ dissatisfaction.
Based on enriched product descriptions, customers can quickly identify their expected outcomes and what they exactly need. It leads to less likely to return products after purchase. This, in turn, helps to cut down on time and will lead to spending restocking products.
In addition to cutting down on the strain and difficulty of restocking product items, reduced product returns will help customers happiness and ensure you are providing comfortable expertise for your customers.
Enriched Product Description
Online shoppers don’t see the product, nor have a hands-on experience before they buy. Customers go by what is given on the online store – product description, to be accurate. Good product description can make the process easier for merchants as it instills confidence for customers to buy.
The enriched product description is most comprehensive, which is more helpful for users to find their related products, and they want to interact with it, and it makes sense for users as ease. Do not go light on providing product descriptions and tagging relevant products.
Digital Assets Management
Digital Asset Management (DAM) software plays a significant role in content management and digital architecture of any business which deals with a wide range of products. It provides an advanced and comfortable search environment for the employees. It allows us to manage the whole life cycle of digital assets and ensures all the information is stored ideally.
DAM is a treasury where all the rich media content is stored in a single hub, and it includes: images, videos, text, music, animation, podcasts, posters, catalogs, application files, spreadsheets, and other multimedia resources.
Good PIM Can Make Your Life Easier
In the world of eCommerce business, a stable PIM system is one of the essential tools you can seek to elevate the online shopping experience.
By decreasing product lead times, reducing product returns, enriching your product information data, refining your user experience, promoting cross-sell & up-sell, PIM solutions can stabilize your eCommerce platform, and streamline your business.
Don’t fall behind in the race, as there is stiff eCommerce competition already. Get in touch with DCKAP PIM to understand how this robust software can complement and take your online store to the next level.