Skip to main content

E-Mail Marketing

By |October 3, 2009 January 29th, 2022No Comments

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

E-mail can be a powerful marketing its Increasing sales, driving traffic to your Web site, and building and maintaining customer relationships.

Inexpensive: You may need to spend some money on designing your text- and HTML-based e-mail pieces, but you can eliminate paper, printing, manufacturing, and shipping costs.

Fast: An e-mail piece can be created very quickly, and many of your customers will receive it within 30 seconds of it being sent. Likewise, response time is very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it.

Personalized Message to a Targeted Audience: E-mail enables you to send targeted messages to specific segments of your customer base. Research shows that personalizing an e-mail greatly increases the chance that your customer will read it; it also increases the chance they will follow your call to action.

Verifiable Results: You can measure how many customers open your e-mail, how many click on a link in it, and how many ultimately purchase a product or take any other action suggested in the message.

Discover What You’re Missing

Get the weekly email full of actionable ideas and insights you can use at work and home.