Why do you need eCommerce ERP integration?

Or better still, how will an integration platform aid eCommerce ERP integration?

eCommerce ERP integration

If you’re searching for the right answer, then you’re about to read through just that.

Since in 2019, 67% of distributors attained growth with ERP integration, you can see that ERP implementation is here to stay. And it is expected to grow in leaps and bounds so much that the global ERP market is all set to cross $49.5 billion in 2025.

But why the buzz?

Integrating your eCommerce platform with an ERP system not only gives you a wide-angle view of your business but also lets you make timely decisions in various operational aspects including inventory and order management. Coupled with an integration platform, data synchronization is eased through complete automation along with guaranteed data centralization.

The key lies in finding the perfect integration platform and carving out the best strategy to make a mark with eCommerce ERP integration. 

Five eCommerce ERP integration patterns to look into

ERP integration pattern, as it forms a logical sequence of steps in setting up data flow, commonly includes five different patterns. They are:

1. Migration ERP integration

The migration pattern involves moving a particular set of data from one system to the other at a specific point in time. The migration pattern backs the functionality to be shared across different teams in your organization by enabling the developers to build automated migration services.

Your developers can set the configuration parameters for the API calls so that the data can be migrated to and from your eCommerce platform on command or on the requirement basis through the API.

migration integration pattern

2. Broadcast pattern

Here, the data is shifted from a single source system to multiple systems on a real-time, ongoing, or near real-time basis. In simple terms, the pattern enables a 1:many relationship. This pattern helps to keep data up-to-date across different systems, also facilitating a quick data transfer.

Updating inventory levels across various omnichannel sales touchpoints like your eCommerce website, brick-and-mortar store, marketplaces, etc. is made easier. Similar to the migration pattern, data transfer in the broadcast pattern also takes place in one direction- from the source to the destination.

3. Aggregation pattern

On the contrary to the broadcast pattern, the aggregation pattern receives data from multiple touchpoints and sends it to just one system. You need not worry about synchronization or data accuracy as it eliminates the need for executing multiple migrations regularly.

The pattern puts forth one of the easiest methods to grab data from multiple systems and processes it into a single report. The data always remains up-to-date and will not be replicated. This relevant information can also be processed easily to produce relevant reports or datasets. 

4. Bi-directional sync pattern

The bi-directional sync in the ERP integration pattern links multiple datasets in multiple systems. This would result in them behaving as one system while simultaneously recognizing the existence of different datasets.

The bi-directional sync pattern facilitates easy maintenance of data integrity across synchronized systems even while these various systems execute different functions in the same dataset. It provides a real-time view of data stored in different systems, also helping us to make the most of all systems.

Bi-directional integration

5. Correlation pattern

The correlation pattern is very much similar to the bi-directional pattern, differing in just two factors. It synchronizes only those data that are found in both systems while the bi-directional pattern will create new records for those data that are not found in the other system.

But this doesn’t stop here. Once you choose your appropriate integration patterns, your next step lies in deciding the integration model.

Point-to-Point vs. Middleware integration model

A good strategy forms the base for eCommerce ERP integration. You need to have a clear-cut idea well before even choosing the eCommerce platform. Frame a deep understanding of:

  • Data flow
  • Migration
  • ERP integration strategy
  • Steps for future growth

At this point comes your crucial choice for the most suited integration model.

Point-to-Point Integration Model

Also termed one-to-one integration, the point-to-point (P2P) model is the perfect choice for your business if you have just a few applications. The P2P model puts forth an easy model to connect one application to the other. Best suited for simple integrations, it can be equally tedious to manage as the integrations increase in number. If you have more than three applications, then the P2P model may not be the best choice for you.

Middleware Integration Model

This involves a middleware or a centralized software that is placed between two or more systems like your eCommerce platform, ERP, PIM, etc. With this model, a standard method comes into place that connects the entire network to a common system. So each application does not require separate connectors to link to each of the other connectors as is the case with the point-to-point integration model.

ideal integration platform

How does an ideal integration platform bring bi-directional eCommerce ERP integration?

We have already seen how a bi-directional integration pattern can efficiently ensure seamless data transfer between multiple systems. Coupled with this feature, an ideal integration platform that guarantees automated data synchronization can take eCommerce ERP integration to great heights.

Cloras, our integration platform and middleware solution, brings forth bi-directional integration in addition to powering complete data automation. Flawless synchronization comes to place as the information uploaded in the website will automatically be updated in the ERP system and vice versa in real-time or in a preset scheduled time based on your needs.

Here are a few examples of data synchronization:

Customer data sync 

It helps to map the new customer with a fresh customer ID through a new or existing customer creation process. Data automation facilitates the transfer of all the customer data to your ERP without manual efforts. Updating customer details is also much easier using the customer update sync.

Product sync

Product sync enables you to create or update product data in your ERP, which will then be automatically updated on your eCommerce website. You can easily update data on product quantity, description, unit of measure, etc. in just one system as automation relieves you from updating all the connected systems.

Order sync

Any data related to placing orders or existing orders need not be entered in both systems. Through our integration platform, information updated in any one of these systems will be automatically updated in the other. It will look into the bi-directional integration of data relating to:

  • Order status
  • Order processing
  • Request quotes
  • Offline order
  • Backorder
  • Standing order (and many more)

eCommerce ERP integration eases order synchronization

Now, here comes the next aspect for you to decide.

Choose the ideal synchronization and processing strategy

Irrespective of your choice of the integration model, you need to figure out a processing strategy for successful integration. Map out a proper plan for the initial data migration. Also, provide for extensive testing of data migration before you go live.

The next strategy to consider is your ongoing synchronization plan. Whether the data should be migrated in real-basis or on a batch basis is crucial while deciding your integration strategy. 

Real-time integration

Here, the source system will always be closely observed for new transactions or data updates. So when a new transaction occurs, the system will immediately respond and integrate it into the target system. This process is continued as and when any new transaction takes place. 

Providing up-to-date data and effective processing, real-time synchronization becomes handy especially when you deal with time-sensitive data and while dealing with large volumes of data.  

Batch integration

Unlike real-time integration, batch integration looks into a specific criterion that should be matched and upon fulfilling, all data will be transferred to the target system. Batch integration requires more processing power and is comparatively time-consuming as it processes the entire data in bulk. It is suitable when the synchronization is not time-sensitive. You can also opt for batch integration if you need to deal with just a few processes. 

Ace your eCommerce ERP integration via DCKAP’s Cloras integration platform

Just how vital ERP integration is, so is the significance of an integration platform. With Cloras, you can automate your ERP integration with your eCommerce platform, CRM, Marketplaces, SCM, and many other leading applications. As a platform-agnostic solution, it integrates platforms like Magento, BigCommerce, etc. with ERP systems such as NetSuite, DDI System, Epicor P21, Distribution One, and whatnot.

Centralize your data in a single location while reducing the time taken to access information from different applications. Enhanced workflow visualization comes into the picture to monitor your operations. Customize all your data catering to dynamic pricing, product information, custom products, etc. Make the relevant changes in the ERP and Cloras will automatically reflect them in all your applications.

Synchronize your data in real-time via a bi-directional integration pattern. Also, go for automated scheduling where all you need to do is to set up a sync schedule and Cloras will do the rest for you. Its advanced mapping and modifiers simplify complex business logic without relying on developers.

In addition to the highly encrypted and secure transactions, leverage the advanced logging feature to back up all the information passed from and to your ERP including processed transactions and leftovers. 

Bottom-Line 

Still wondering whether ERP integration is truly beneficial for B2B ventures?

86% of businesses that tasted success with eCommerce ERP integration have similar beneficial experiences to share. As businesses and buying patterns become more complex, the right integration is absolutely the need of the hour for you to glance over your operations. 

With impeccable services and solutions, eCommerce ERP integration is sure to hit the right note.

Over a decade of toil in the digital commerce space has given DCKAP the necessary experience to deliver seamless integration services along with eCommerce development. Our experts have helped transform businesses with our eCommerce and integration services. Walk-in for the advanced development services to step up your online growth. 

Get in touch with us to know more about our eCommerce services.

Author

  • Sreedevi R

    Sreedevi R is a content writer at DCKAP. Being an eCommerce enthusiast, she has a keen interest in exploring the dynamics of digital commerce and aspires to bring them to light through her words. She is in a constant sprint for expanding her knowledge base in eCommerce and looks forward to polishing the craft of writing. A cinephile as always, you can find her engrossed in watching movies during her free time.

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