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From Magento Commerce to Adobe Commerce: Exploring Key Features, User Benefits & Performance Capability  

By |May 12, 2022 September 6th, 2022No Comments

Are you wondering where Magento Commerce Cloud is? 

On May 21, 2018, Magento & Adobe made a statement that Magento Commerce has a new name and is now a full-fledged member of the Adobe family. Adobe Commerce’s, previously Magento’s, history isn’t a linear one. Leading commerce coupled with digital experience is what gives Adobe Commerce a unique position among eCommerce enthusiasts.  

In just 12 years, the open-source platform’s development history is diverse & dynamic; collaborations with eBay, and eventual acquisition by Adobe have garnered a lot of attention, giving merchants, distributors & retailers ample scope to improve consumers’ eCommerce experience. 

Magento is now Adobe Commerce

eCommerce enthusiasts have been asking what’s new in Magento’s enterprise edition since it was introduced. Well, the answer is quite simple, every transition is a move towards bringing a flexible and scalable end-to-end eCommerce platform for your business and experience to your customers.

Read More: Cloud For Adobe Commerce: A Definitive Guide

 What is Adobe Commerce?

The Adobe Commerce Cloud is a fully managed cloud-based version of Magento. It’s well integrated with the rest of Adobe’s tools. As a result, you can easily link your Adobe Commerce Cloud store to the Analytics, Marketing, and Advertising Clouds by utilizing the best-in-class capabilities of the main Adobe products. This feature-rich Adobe Commerce platform is built for eCommerce businesses looking to increase their reach and provide a memorable customer journey across the omnichannel.

Compared to Magento 2 Commerce and Open Source, Adobe Commerce adds some additional agility, performance, and security. As a result, eCommerce brands can reduce time to market and streamline operations with zero hassles. 

 In a nutshell, the high-end integration facility in Adobe Commerce helps B2C and B2B retailers build enterprise edition that allow brands to accelerate market penetration, and create, manage, personalize and optimize experiences all from a single interface. Many new features have also been introduced to the platform.

1. Modified B2B Features

B2B eCommerce is rapidly changing, and if you’re a manufacturer, wholesaler, or distributor, you’ll need robust technology integrated strategies to stay on top of the trends. Adobe Commerce’s integrated B2B features, which are specifically built for B2B buyers, allow your customers to manage their business accounts themselves. Self-servicing is becoming the new normal. 

 Adobe Commerce’s tailored experiences include client-centric catalogs, customized pricing lists, and customer-targeted content and promotions. You can manage company accounts, buyer roles and permissions, workflow approvals, client credits, order and quote tracking, and account history using its B2B self-service capabilities. 

Your customers are demanding a flexible and intelligent solution that can capture possibilities with up-and-coming channels and business models, as well as AI-powered customization to interact with new markets on a personal level and make day-to-day administrative duties quick and straightforward. 

The buying experience in Adobe Commerce can be personalized, with customer-specific catalogs and pricing, as well as targeted content and incentives. Moreover, by providing quick order forms and the option to upload lists of SKUs, create stored shopping lists, and get quotations at any moment, Adobe Commerce puts forth a convenience-first approach to streamline users’ journey. Also, seller-assisted shopping takes Adobe Commerce a step ahead of its predecessors by allowing you to place purchases on behalf of consumers or solve difficulties, removing friction from the buying process, and allowing you to build customer loyalty and sustain business development.

2. Business Intelligence Powered Dashboard

Commerce Dashboards were introduced by Adobe Commerce Cloud as tools for monitoring key business indicators and making well-informed decisions. These intuitive dashboards and automatic data updates in Adobe Commerce help you visualize complicated data and keeps you up to date with your latest business intelligence. You can undoubtedly boost your company’s marketing, merchandising, and delivery with the new functionality. All procedures are built on top of integrated Artificial Intelligence that monitors and anticipates your business health.

Recommended Reading: 4 Adobe Commerce Cloud Features That Elevate B2B Customer Experience

3. Neoteric Marketing Tools 

Your customers demand timely access to relevant information. Your team wants the freedom to create those tailored experiences. You can keep the right content flowing and your consumers coming back for more with a flexible, cloud-native platform. This Adobe Cloud manager provides an AI-powered content management system that provides a scalable, adaptive, and secure cloud-native platform to help you publish content quicker. Thus With advanced features that offer SEO for cross-channel selling & content management, you can create customized experiences that help you turn visitors into new customers and build loyalty.

Adobe Commerce Marketing Tools

4. Connectivity with the Amazon Marketplace

Adobe has released the Amazon Sales Channel, a free Adobe Commerce Cloud add-on, for the first time. eMerchants may sell and deliver items on the world’s largest online marketplace – Amazon – straight from their Adobe Commerce shop with this free plugin. Also, you can now promote your product offers on Amazon, with complete control over which goods to advertise and what pricing to charge. Do it all from the Adobe Commerce Cloud interface, from listing to fulfillment, without any hassles.

5. PWA Studio

Provide your customers the ease and speed of a mobile app with the searchability and functionality of a desktop browser. You can develop, deploy, and optimize progressive web apps fast and affordably using Adobe Commerce Cloud’s PWA studio (PWAs). 

That is, you can provide your consumers with next-generation buying experiences. 

PWAs use a variety of performance optimization and flexible design techniques to swiftly load content across any network, guaranteeing a consistent experience on PCs, tablets, and smartphones.

6. Multi-Currencies & Language Package

Adobe Commerce Cloud offers more than 90 different currencies to its customers. You can reach the worldwide market and have access to multi-national, international potential consumers, merchants, and enterprises by using many currencies. 

Furthermore, Adobe Commerce Cloud provides a Language Package to help retailers reach a worldwide audience. 

You may install the language package using Composer or any other marketplace extension.

7. Inbuilt GraphQL APIs

Adobe Commerce Cloud has GraphQL APIs by default. You may quickly construct headless eCommerce with the help of GraphQL APIs. Adobe Commerce is a decoupled architecture that exposes all commerce services and data over a GraphQL API layer. 

This design allows frontend teams to create their frontends independently of Adobe Commerce, giving them the flexibility to build and test new touchpoints with emerging technologies quickly. In a nutshell, it allows unprecedented flexibility in integrating, extending, and customizing omnichannel business processes without needing backend code changes, ensuring that the core platform can be readily changed without affecting frontend touchpoints.

8. Segmentation of Customers

Target your consumers using a variety of customizable criteria to provide the best experience possible. Adobe Commerce’s Customer Segmentation functionality allows you to dynamically show information and promotions to a group of customers. There are features such as presenting particular pricing to a certain group of consumers, delivering discounts to target customers, catalog price rule, cart price rule, tier price, related product rule, dynamic block, reward exchange rates, category permissions, and invites, among others.

9. Page Builder

The Adobe Commerce Page Builder is a “What You See Is What You Get (WYSIWYG)” sort of editor. This means it’s a code-free, drag-and-drop editor where you can create pages and see a live preview of how they’ll look. It is a simple yet powerful and intuitive interface that lets you see a preview of the content you’ve added. Now you can build content pages, landing pages, and departments with blocks and widgets easily by the administrative panel without the assistance of devs. 

10. Inbuilt RMA

Businesses selling their items online via an eCommerce Store require a return merchandise authorization (RMA) mechanism. 

It is the method via which the business owner controls consumer return/refund requests. Adobe Commerce Cloud has an in-built RMA mechanism. Magento merchants may use this functionality to return items for a refund or replacement in their online store. Customers can request a product return by feeding their order details into the ‘Orders and Returns’ portal. If the goods are returnable, a Return Merchandise Authorization (RMA) number will be issued to help identify the returned item.

11. Live Search

Merchants can give lightning-fast search results and customized results to every shopper by integrating industry-leading AI and machine learning of Adobe Sensei with catalog data. Adobe launched Live Search powered by Adobe Sensei in 2021. 

This is a free Adobe Commerce Marketplace module that can only be used with Adobe Commerce. Adobe Commerce interfaces with Live Search are used to guide search results depending on client behavior. This implies it may change the relevance of search results based on what users are looking for.

Relevant Reading: Complete guide to Adobe Commerce Cloud

Is Adobe Commerce Cloud Affordable For You?

 Adobe Commerce (Adobe Commerce) is designed for enterprise clients that want round-the-clock technical assistance and a more comprehensive collection of features. While the Magento Community Edition is free, Adobe Commerce has a licensing price of $22,000 per year for merchants with annual sales of less than $1 million, which escalates based on the store’s profitability. The Commerce Cloud is available as a PAAS-hosted system or as an on-premise solution.

Fuel Business Growth With Adobe Commerce

The distribution industry is changing rapidly. If you are still stuck with the old days of doing things, you might miss the game. It’s time to adopt a digital model to improve your scalability. And for that, choosing the right eCommerce platform is the primary requisite.

Considering the current B2B market and customer demands, distributors, retailers, and manufacturers need platforms with native B2B functionality, open-source nature, customizations, and easy integrations with backend systems. 

Are you ready to transform your B2B eCommerce to the next level? 

Then it’s time to think about Adobe Commerce. Adobe Commerce provides delightful customer experiences to modern B2B & B2C customers. Future proof your business right now by choosing the right platforms that suit your business requirement.

To know more about effective eCommerce solutions and customized services, get in touch with us.   

Aiswarya Madhu

Author Aiswarya Madhu

Aiswarya Madhu has two years of experience in content creation. Pen and Paper, without them her life is dry. She can manage keyboards too. At present, she navigates the intricacies of eCommerce. When not engaged in writing, she enjoys savoring books and tea.

More posts by Aiswarya Madhu

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