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Imagine Commerce 2015 – Day 1 Snippets

Mohan Natarajan
April 22, 2015 |

It’s that time of the year when the entire Magento universe comes together to celebrate, share and communicate with the fellow community members. This year was no difference, Imagine Commerce 2015 kick-started at Wynn Las Vegas in grand fashion.

The first session in Imagine Commerce 2015 focussed on Innovation in payments where some of the solution providers and merchants shared their success stories in handling payments.

Technical Session on Magento 2

Magento 2 was one of the most anticipated technical session from the developer community. Many believe that the future of Magento is heavily invested in the success of this latest version of Magento. Right from the developer beta release at the end of 2014, the entire developer community has been analysing the pros and cons of Magento 2. Some of the key points of Magneto 2 deep dive sessions are:


One of the important queries that retailers have is the migration mechanism from Magento 1.x to Magento 2. Magento has developed a new migration tool through which tool we can process 1000 products, 1200 Orders and 15500 Customer per minute. This is fascinating !!! Some of the key benefits in Magento 2 includes:

  • Validation of Configuration results.
  • Documentation Configuration format.
  • Same but separate mechanism for all the configuration types.
  • Extensibility of configuration component.
  • Optimization in configuration loading.
  • Configuration scopes.
  • Scope creation flow of new configuration type.

Development Efforts to create New module in Magento 2

Though we have an initial learning curve once we start creating modules in Magento2 things are going to become easier.

Performance and scalability

We can see a lot of steps taken by Magento to improve the performance  in home page, catalog and product view page. Compared to Magento 1.x we can expect drastic improvements in add to cart page. Few key highlights in performance optimization includes: 

  1. Heavy class decomposition and resolving dependencies.
  2. Eliminating unnecessary requests.
  3. Removing redundant queries.
  4. Caching repositories and caching of attributes meta data.
  5. Single tenant compilation.
  6. Speeding up object manager and interception.
  7. Layout performance improvement.
  8. Asynchronous products addition to cart.
  9. Varnish 4 support.
  10. Complete compatibility with HHVM 3.6.

Some of the initial performance benchmark numbers are amazing.

MarketPlace Opening

We were able to  witness the complete synergy between merchants, solution providers, developers in the marketplace opening which happened in the afternoon. We were happy to meet some of customers who dropped by our booth to meet our team.

Success stories two of our customers, Giro and Charming Charlie were showcased to attendees in the Sunsetpool at Wynn.

The idea of Imagine Commerce is to create a common space where the different stakeholders in the ecommerce business can come together and create wonderful experiences. The first day at Imagine Commerce 2015 lived up to our expectations, we believe the remaining two days will be even more exciting. 

Mohan Natarajan

A speaker at Imagine 2017, Mohan heads the Customer Success at DCKAP. Within a span of 7 years, Mohan has acquired all four Magento Certificates and offers impeccable knowledge in the Magento platform, and has evolved as a Solution Architect, developing a handful of Magento Extensions for numerous B2B customers. In addition to being an active member of Chennai Magento Community, he leads the Chennai Magento Meetup events. He is keen and proud to serve the eCommerce Community, thanks to his boundless expertise in the ecosystem. Furthermore, he was honored as one of the top contributors in the 2017 Magento Live India event and 2018 Meet Magento India event. Being a huge fan of the Magento Community, Mohan is glued to Twitter and LinkedIn. Loves to surf and play Table Tennis, when not working in Magento projects and managing DCKAP Store.

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