In an interview to Washington Post, Jeff Bezos , CEO of Amazon, said – “If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores”. (This interview was published in Washington Post in 1998, a newspaper that Jeff Bezos would eventually purchase in October 2013)
Personalization is reshaping the world of eCommerce. There is a fundamental change going on and it is changing the very fabric of the online economy.
The Magento eCommerce platform has been revolutionizing online businesses for many years. Integrating Magento analytics with Magento took the platform to the next level. Implementing personalization will become simpler as merchants now have access to real-time data.
Our Magento Live Australia 2015 memories are still fresh. In 2015, we had an opportunity to share our learnings on ‘Post-Launch Success: Building the Right Team and Processes’ by Karthik Chidambaram, Founder & CEO, DCKAP and Bart Jensen, VP of Client Services & Consulting, DCKAP.
We also presented Productimize, DCKAP’s customization application in Pitchfest.
This year, to bring home the importance of ‘Personalization’ Magento has scheduled a ‘Breakout Session’ in Magento Live Australia 2016 , titled “The World of Personalization from Experiences to Customers to Products“.
The panel consists of
If you are attending the Magento Live Australia 2016, mark your calendar and be there to listen to some interesting conversation on personalization.
- Gigya.com blog on 5-stats-that-prove-businesses-must-personalize-to-win-customers