The arena of eCommerce is experiencing massive changes that are eventually driving B2B/B2C merchants to go digital. The e-retail sector is expected to hit a revenue of $638 billion by 2022. In these changing times, moving to eCommerce is the best way for you to thrive.
Setting up the online storefront alone does not ensure growth unless it is supported by a flawless eCommerce web design. Studies show that 90% of the customers will return to your website if they are guaranteed a seamless user experience through the perfect web design.
Good web design requires the best eCommerce platform to implement it. Among the numerous eCommerce platforms, Magento 2.4 tops the chart with its optimal features that provide you with the best eCommerce store that gives room for the perfect web design.
As you read through the blog, you will get to know why the web design forms the heart of your eCommerce website, and how Magento web design can be at your service in providing all the features that you dreamt of your website.
Top 3 Reasons Why a Good Web Design Makes All the Difference
Exercising the power to either make or break your business, good web design is also the deciding factor that lures customers to your online storefront, increasing the possibilities for a higher conversion rate.
Here lie the reasons:
With eCommerce gaining more attention, customers have plenty of online stores to choose from. But, what could make your eCommerce website their favorite rests with providing a convenient shopping experience that an efficient web design offers. Easy navigation, top-notch search performance, and a well-designed website ensure repeat customers with a decrease in bounce rates.
An organized eCommerce website will present your business in a better light, increasing the trust factor. The responsive web design also increases your website compatibility with multiple devices ranging from desktops to mobile devices. Since the revenue from shopping via smartphone is expected to hit $420 billion by 2021, gear up your eCommerce website to hit the bull’s eye with the perfect web design.
Finer web design will result in the proper managing of the product catalog. You can decide where to display your products or execute your promotion strategies in such a manner that the visitors will be left with no choice than to notice them. Indirectly, this can add to their additional purchase, boosting your sales.
The ideal web design utilizes color coding in various CTAs or Call To Action buttons. Hence, you can enjoy the perks of the perfect web design as you can now effectively segregate primary and secondary CTAs using different colors. So, visitors can be easily guided through your eCommerce website, luring them to be regular customers.
Increased Trust Factor
An eCommerce website with a flawless design and pleasing aesthetics will influence the customer’s perception of your brand reputation. This benefits in enhancing the trust factor among your customers. Sales are expected to witness a boost with the increase in brand reputation, while proving that the web design has a stronghold in increasing the revenue and sales volume.
An attractive and well organized online storefront will increase repeat customers. While it sets your store apart from the other competitors, you will not regret the expenditure incurred for putting up your well-designed eCommerce website as you will reap the benefits of the Return On Investments.
Make Your eCommerce Website Conversion-Friendly With Magento Web Design
For setting up an eCommerce website, you need an exceptional eCommerce platform that could provide your dream online storefront. As you are about to dive deeper into the digital space, you are likely to be surrounded by a wide number of eCommerce platforms. But among all these options, what makes Magento your perfect eCommerce platform that assures enhanced scalability and conversion rate of your business?
1. Improved UI/UX
User Interface and User Experience are the heart and soul of any eCommerce website. An improved UI/UX leads to an upsurge in the conversion rate by 200% and 400% respectively. With simplicity as the key element, the UX/UI design strategy adopted by Magento paves way for easy navigation, a fully functional website, and an enhanced shopping experience.
An optimal UX/UI design will eventually increase customer acquisition, automatically leading to higher conversion rates. Through Magento 2.4, you can provide an unmatched user interface, catering to the target customers. Through the effective search performance aided by Elasticsearch 7.6 that supports partial search and multilingual searches, Magento 2.4 takes the user experience to another level.
With the new version, pages load faster by 43% and a quicker checkout process is enabled. Through proper sequences, Magento enhances UI/UX strategies in driving the customers to your eCommerce website by presenting an aesthetically pleasing design.
2. Responsive Web Design
Resorting to the best responsive web design is imperative as 74% of the users are likely to return to sites that guarantee adaptability. The responsive web design of Magento 2.4 gives an unparalleled viewing experience irrespective of the wide range of devices that the customers use.
Magento 2.4 has to its credit Magento Blank and Luma themes, which enhances the compatibility of your eCommerce store with mobile phones. These in-built themes serve as the foundation for your eCommerce store that is more feasible than curating your theme from scratch. You are bound to experience increased conversion rates with the seamless organization of catalog pages that could fit into any device.
Moreover, the PWA Studio feature supported by Magento 2.4 enables the designing of app-like sites. The convenience of the users is assured through its cross-platform feature and faster loading of pages, giving reasons for them to return to your store.
3. Easy Content Management
A strong content drives steady users to your eCommerce website. By choosing the right eCommerce platform, you can make the users see exactly what and where you want them to. With the default Magento CMS functionality, you can use CMS pages to display simple content to pages that require complex designs. Handling CMS pages in Magento does not require an expert understanding of coding or HTML. You can add text or media through a simple process.
By applying the layout design and templates of your choice, you will have an upper hand in generating innovative content to increase online traffic. With the CMS pages of Magento, there is a higher chance of increasing the SEO as you have the freedom to set the URL and metadata.
The unique Magento codebase will help you in developing custom made modules with which you could exercise full control over your eCommerce website and the content that it displays. Maintenance and updates of the content in Magento 2.4 are much simpler than other eCommerce platforms.
4. Advanced SEO
Since the Magento eCommerce platform is designed to improve the SEO ranking of your website, optimizing your product pages and content will come in handy. Proper optimization and advanced SEO ranking invite more customers to your website, increasing the possibilities for higher conversion rates.
Apart from the in-built SEO optimization tactics, Magento 2.4 also caters to custom SEO implementation to increase your visibility in various search engines. The unique design of Magento can keep track of the visitors. This aids you to have a wider understanding of your customers more to provide a more personalized shopping experience. Such SEO-optimized websites host better functionalities than others.
Additionally, a sitemap index can be put to use in your eCommerce website, and hence, through a simple process, it can be sent to various search engines. According to a recent study, 57% of the B2B merchants rely on improving SEO in generating leads and a better conversion rate.
5. Theme Customization
Magento web design equips you with customizing your eCommerce website to suit your requirements. Despite the theme customization being a time-consuming process, you can easily reap its benefits with its enhanced performance. Better user engagement and higher conversion rates are the two direct impacts of a fully customized online storefront.
Magento 2.4 provides endless customization possibilities through ensuring support with the best designs and advanced functions. Numerous free or paid themes are at your service. Choosing the right theme upon which you lay the foundation of your store will further save your time. Effective customization also increases your brand reputation, calling in more customers.
A customized eCommerce website can provide product information in a more structured way to the customers, improving their convenience. An organized and well-coordinated website will improve customer retention while lowering bounce rates and buying friction. While ensuring scalability, there is no better feature than theme customization of Magento that will enable you to have hands-on experience in designing the eCommerce website that is tailor-made to your business.
6. AI-Powered Personalization
With the Product Recommendations feature powered by Adobe Sensei, Magento has deployed Artificial Intelligence and machine learning technology to provide a personalized shopping experience to customers. Going a step higher, you can indirectly trigger customers to sort out the products they want by recommending your products that they might want to have a look at.
The AI-powered personalization will help you in learning the shopping behavior through the machine learning algorithms. This will eventually target the right customers with the right products, guaranteeing a hike in conversion rates, better customer interaction and increased revenue.
As an eCommerce platform, Magento supports nine different ‘Product Recommendation’ options including ‘Trending’, ‘Most Purchased’, and ‘Recommended for You’, which you could place on appropriate pages in your eCommerce website. As the numbers show, this feature of Magento web design successfully entices around 91% of customers to buy more.
The place ‘Product Recommendation’ acquires in expanding conversion rates is second to none. By effectively utilizing this feature, your sales will skyrocket through additional purchases, upselling, and cross-selling.
How To Choose the Right Magento Web Development Agency?
Your growth lies in the choice that you make. Going for the right Magento development agency is the most vital part of setting up your eCommerce website. Before you take the deep plunge, there are certain factors to consider that decide whether your Magento developers can live up to your expectations.
Look For Magento Solution Partner
Choosing a Magento Solution partner is the first step in ensuring the scalability of your eCommerce website. The Magento Solution Partner program gives full freedom in utilizing the Magento ecosystem, thereby letting them have the upper hand in developing your eCommerce website more exceptionally than others.
As opposed to others, Magento solution partners have a wider knowledge of various Magento implementations, its designs, developments, and other integration solutions. Additionally, they also offer high-quality standards that the non-partners are incapable of. The certified developers of the partner company are trained to excel in designing and developing your online storefront in the Magento eCommerce platform.
Strong Technical Portfolio
Always go for the Magento developers who have a strong portfolio. Since your eCommerce website requires a permanent footing on the digital space, make sure that the developers are well equipped in expertise to provide you with all the requirements.
Look for the companies that the Magento development agency has worked with, and take a look at the work that they have done. This will help you get a better understanding of their expertise in implementing custom extensions and other functionalities. The developers with a good portfolio show their capability in the perfect execution of their projects.
The affordable pricing structure is one of the most basic criteria that you have to look into. Look at the pricing packages that they offer and make sure it’s not over the top. Take a look at their after-hours support while inquiring about their additional charges. Having a clear idea about the third-party extensions that they provide will also help you plan your budget accordingly.
Always rely on the Magento development agency that lists out the intricate details of the expected expenditure to be incurred while undertaking a project. Also, ensure that the pricing meets the quality standards required for your Magento eCommerce store.
The work of any Magento development company does not end with the successful implementation of your eCommerce website. Providing a post-deployment service is necessary to ensure whether there is any problem with the website that is to be addressed. Look for the Magento developers that provide adequate maintenance support.
If the company does provide the support, then you need not worry about the timely upgrades as their in-house developers will take care of it. Maintenance support is crucial in enhancing the smooth user experience and in increasing the performance of your eCommerce website.
Reviews and Testimonials
Going through the testimonials and client reviews can be of great help. Testimonials give a wide picture of the way the Magento development agency functions. You can be assured that your eCommerce website is safe in their hands. A good Magento development agency prioritizes the needs of its clients rather than thrusting their ideas on them. A good review ensures this transparency relating to the nature of their interaction and work culture.
Look for a company that has long years of experience as they will be equipped to handle uncalled problems. So, skimming through the testimonial is the best way to understand how your chosen Magento development agency converts their years of expertise into fruitful projects.
DCKAP- Your Trusted Magento Solution Partner
With over 15 years of experience in the arena of digital commerce, DCKAP converts your dreams into reality. As Magento Solution Partner, our in-house Magento developers will design and develop the best eCommerce website with impeccable features that drive more customers into your store.
Our expertise in delivering the right solutions reflects the successful execution of our projects. We will ensure that you host the perfect eCommerce store. With the best services offered by DCKAP, shed all your worries and dream big.