The 4th Magento Live UK 2015 was held in London on June 22-23 and this was the second MagentoLive event for DCKAP in UK. It was a great experience for us to join the Magento ecosystem and the thought provoking sessions enabled us to learn about the latest developments and innovations in eCommerce.

Craig Hayman, President of eBay Enterprise, mentioned that “Together, we (the Magento community) are powering an unstoppable worldwide innovation ecosystem and bringing new ideas and experiences to consumers every day”. DCKAP had the opportunity to interact with various retailers and brands about the customer experience innovations they are enabling for their consumers.

The event was packed with workshops, seminars, boot-camps, group discussions, networking forums and many other activities around Magento and the future of Magento.

The Customer Driven Innovation Workshop was very popular and participants learnt how user research can transform an online store. Eric Erway, User Experience Design Manager of eBay Enterprise and his team, along with Ben Schweitzer and Laurel Syah from THE SHOP, an eBay Enterprise Agency taught merchants and developers how to leverage design thinking techniques to improve conversion, reduce cart abandonment and increase repeat purchases.

We want to thank Jeff Herrera, Head of Partnership Marketing Magento, for inviting us for the eBay Enterprise and Magento Partner Meeting. We discussed important topics around product, marketing and sales with other Magento partners, Darren Burris, Head of Worldwide Channel Sales & Alliances, Mark Kirschner, CMO eBay Enterprise, Keren Aminia, Director of Business Operations Magento and other senior leaders of eBay and Magento.

Other thought provoking sessions on day 1 included a Magento U Seminar on Magento Payments by Arndt Voges, Senior Manager, Strategic Partnerships, Product Integrations & Biz Ops, eBay Enterprise; a Commerce Marketing Bootcamp by Jill Brittlebank, Head of Cross-Channel Performance, eBay Enterprise , Allison Fox, Marketing Manager, eBay Enterprise and others; a Developer Deep Drive programme with Ted Pietrzak, Head of Technology, Magento; a B2B workshop on how to build a successful B2B eCommerce business by representatives from dotmailer, The consortium, Bibendum PLB Group and Macfarlane Packaging; a Magento Security Essentials seminar, a workshop on how to build a Magento store in 90 minutes and a group discussion around commerce related topics. The day ended with a fabulous networking night party where every participant had the opportunity to network with each other.

Day 2 was equally exciting and started with Pitchfest, a session where Magento partners presented an elevator pitch about their products and services to the MagentoLive UK audience. The day featured a lot of breakout sessions for developers, merchants and others. There were two general sessions where leaders from eBay Magento Enterprise briefed the Magento community about the road map for Magento 2 and the future of Magento. The agenda for day two was split into technical, business and customer stories tracks and all three tracks were popular.

The customer stories track moderated by David Geisinger, Head of Mobile & Retail Innovation, eBay Enterprise, Enda Breslin, Head of Sales & Business Development Europe, eBay Enterprise and Sophie Gonin, Strategic Account Manager, Magento Europe was power packed with brands including Nottingham Forest FC, Hornby Hobbies Ltd, Studio Moderna, Rockar, Eataly Net, Guthy-Renker Europe, Royal Institute of Blind People, The Royal Society for the Protection of Birds (RSPB) and The Royal Society for the Prevention of Cruelty to Animals (RSPCA) sharing their experiences about how Magento is fueling their business growth. Other notable brands using Magento that were showcased included Christopher Ward, Nestle and AXA PPP Healthcare.

Finally, the MagentoLive UK Pre-Party on the evening of June 21 at FoundersArms was perfect to warm up for MagentoLive. Kudos to Bronto, Session Digital and Ometria for organizing the MagentoLive UK After Party at Auberge on June 23. Thanks to Stack Overflow Careers,  ebizmarts and Ben Marks, Magento Evangelist, Magento for a fantastic Magento 2 Meetup in London after MagentoLive UK on June 24. Magento as a community is committed to grow and DCKAP is eager to contribute to this growth.  We look forward to coming back to London next year for MagentoLive 2016.

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