Buying and selling online is the growing trend in both B2C and B2B marketplace. Amazon and Alibaba are pampering buyers in terms of technology, service and user experience. If your e-commerce site is not able to provide this experience, then you are saddled with a clunky technology.
It is time for a change. And the place to start? Search.
Simple. About 70% of web activity is spent trying to find information, If you want to sell a product, you have to make it easy for your customers to find what they are looking for in an easy and repeatable way. To do so, you require the capability to easily manage and customize search results so that buyers only see what is relevant to their needs.
Search is one of the key features for all the e-commerce websites. If you improve your site search, it will increase the conversion rates and it leads to happier shoppers encouraging them often to come to your site and purchase again.
Top Functionality Expected By Buyers
When asked to cite the top features or functions they would most like from suppliers in the selling process, most buyers chose enhanced search functionality, according to a study published in November 2014 by Multichannel Merchant.
Suppliers are listening. The Multichannel Merchant study also found that almost half plan to improve search functionality on their websites over the next 18 months.
A recent study from MineStudy.com found out that 81% of online consumers research about products before making a purchase. Online retailers have realized that blogs are a great way to inform and educate customers about products. But what if your customers had stumbled upon your site? Wouldn’t it be great if there was a blog or an informative piece about the product that your customer was searching for?
To solve this problem and to get the maximum out of blogging we have integrated product search result and related blog result into the auto search result in our latest extension – WordPress Integrated Search For Magento 2.
So, whenever your customer searches for a product in your online store – products plus the blogs related to their search keyword will also be displayed in auto-suggestion. The posts about products educate your customer and help them make an informed choice with lot more conviction.
- Integrates WordPress search results with Magento product results.
- WordPress can be a separate folder or within Magento subfolder.
- Both Magento and WordPress can share the same database or separate.
- Search autosuggestion will have both Magento Products and WordPress Page/Posts.
- Search results show both Magento Products and WordPress Page/Posts.
- Admin can Enable/Disable WordPress post results from Magento Search
- Images and Descriptions/Content of Product/Posts can also be displayed in autosuggestion
Review of one of our customer about the extension.
This extension is also available for Magento1.x.
If you find a really interesting problem in Magento that needs an extension solution, please write your comments or email me at firstname.lastname@example.org