Riddell
Increased Conversions Through Responsive Design and Ensuring 99% Uptime Of Magento Enterprise Site Through QA Services.
About Riddell
Riddell Sports is an American company specializing in sports equipment for American football. Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation.
Being in the market for 90 years, they created and introduced cutting edge sports gear over the decades. Every time the sport evolved, Riddell designed helmets in lieu with the current trends and substantive innovations to enhance the player’s performance and the game.
DCKAP’s journey with Riddell began seven years ago, and to this date, we have been ensuring constant support and quality testing to the website so that it stays upkeep at all times.
60
Traffic Increase
1
Bounce Rate
99
Uptime
Optimizing experiences across devices for maximum conversion
Apart from product innovation, Riddell keeps building on the strengths of online technologies. Analytics showed that more than 60% of its traffic was through mobile. However, the conversions from mobile were not in line with the traffic. That is where we came in.
DCKAP was tasked with creating a unified shopping experience across multiple devices. Converting Riddell to responsive was not a straightforward task. As mentioned above it had three integrated platforms, one of which was a sub-domain.
DCKAP worked with Riddell in providing exemplary QA services to their website. The online portal went through various phases of testing, such as Functional, Mobile, Security Checks, Performance, Automation, and Cross Browser Testing. This, in turn, helped Riddell by bringing in 60% more site visits.
PRODUCT CONFIGURATOR PAGES
We customized the third-party jQuery plugin the site was built with to make the product configuration pages responsive.
MOBILE UX OPTIMIZATION
We custom tailored much of the functionality to optimize the experience for mobile & tablet users.
IMAGE OPTIMIZATION
We converted the images to SVG files to ensure clarity while allowing images to scale appropriately for the device size.
ERP INTEGRATION
SAP Magento Integration
Well, we achieved real-time, data synchronization between SAP and Magento without compromising the security and user experience. Riddell wanted a robust-but-scalable middleware that could handle seamless data integration between front and back-end systems. We did deliver one with quality more than they asked for. Our Magento SAP Integration is designed using SOAP WSDL and capable of handling automatic data transfer of Orders, get the tax from SAP and scheduled data transfer of Inventory updates, shipment updates,..etc With this integration, Riddell is now effectively handling more than 60,000 orders per month accounting to 40% increase in revenue through eCommerce sales.
QA Services
Below are the varied testing types which have been implemented by DCKAP’s QA experts for riddell.com in order to deliver a best in class website.
- Functional Testing
- Mobile Testing
- GUI Testing
- Cross Browser Testing
- Performance Testing
- Automation Testing
FUNCTIONAL TESTING
Functional testing is one of the vital components in Quality, and it was our responsibility to ensure all the functionalities of the application are working perfectly. Doing this has reduced customer service support calls as quality website communicates for itself with the visitors, thereby needing no external clarifications.
AUTOMATION TESTING
We have automated core functionality test cases using WebdriverIO Mocha Framework. As a result of this, the test automation suite reduced the regression testing cycle time by ¼ th of the actual time and delivered outlandish progress towards the website.
Overview
SECURITY CHECK
Protecting our systems and sites with the right plan in place keeps the website healthy and secure. We are regularly testing the security-related issues reported by WhiteHat system to ensure our client application is more secure. Also, we have examined the Zip code validation functionality developed by our developers, and this turned out to be beneficial for Riddell as it helps in reducing the unwanted orders.
PERFORMANCE TESTING
For every website, performance is what matters. Issues like snail speed upkeep time, slow loading, and so on, can deter the customer’s experience. To overcome this, we did performance testing before Holiday promotion sale to make sure Riddell website is stable even at the high number of traffic, and the site hits were 50 % greater than the normal time period.
MOBILE TESTING
Mobile responsive sites is not an option anymore, but a necessity as millions of users check websites with their phone. So the onus was on us to ensure the site gives the best mobile viewing experience, and the results we delivered speaks for itself: user visits increase from 44% to 60%, and 42% to 1.4% bounce rate. We did responsive testing to ensure the website becomes easy to use across all platforms for the end users.
CROSS BROWSER TESTING
It is essential to ensure the website gives the same response rate across all browsing platforms. To achieve this, we detect critical bugs at an early stage of the release itself, thus ensuring higher productivity by doing cross-browser testing, which reduces the adverse experiences faced by the end users in browsers such as Chrome, Firefox, IE edge(Mobile platform)
-- Dan Schuessler
