Building CBD Magento Commerce Site That Enhances The Brand And Engages Shoppers.
DCKAP helps Vitalibis increase conversions
Vitalibis is a socially conscious wellness brand focused on premium, full spectrum CBD oil – rich with phytocannabinoids and terpenes. Safe, organically grown and inspired by nature. We are a people-powered, socially conscious brand focused on improving personal and environmental wellness.
- UX and UI
- Magento 2 Implementation
- Onpage SEO services
Vitalibis is a socially conscious wellness brand focused on people, products and the planet. They are a technology-based formulator of premium, full-spectrum, high-quality CBD oils, and infused products. The website is binded with an innovative affiliate model to help ambassadors market and sell products easily online. Products exclusively ship to the USA at this point in time.
Vitalibis partnered with DCKAP, Magento Solutions Partner, to implement the online sales channel on Magento Commerce Cloud. Choosing Magento as the eCommerce Suite, enabled DCKAP to leverage the headless architecture. In this way, the eCommerce store could be seamlessly setup for effective management by the Vitalibis team with minimal/no developer interference.
A quick rundown of the services offered for Vitalibis are: Design & Development, Mobile Optimization, Magento Enterprise Implementation on the Cloud, Performance Optimization, Website Maintenance & Support, Affiliate Program as a custom module, and Refer a Friend.
With Refer a Friend, users can refer friends to the website and receive an exclusive discount coupon when the referred make their first purchase on the website.
Order Fulfillment made easy
The website runs on simple and bundled products easily managed by the Magento Admin. Vitalibis products are formulated for safety and peak performance, with health and wellness in mind. Orders placed on the website are directly sent to IDS, a direct-to-consumer order fulfillment service. The order fulfillment services include pick & pack, kitting, and packaging and return processing. The website’s UX was designed such that the user would have a smooth transition from home page – product listing page – product detail page – Cart – Checkout.
Affiliate Program backing the business
The biggest part of the project was developing an affiliate program. Affiliate programs are an effective way to earn commissions by promoting others’ products. Signing up for Vitalibis’ affiliate program creates a personal URL (PURL) that the affiliates can share with their friends and family for purchases. The aim is to provide a user-friendly and seamless experience in terms of B2C sales. Affiliates can view commissions, orders placed via their PURL, payment history, pending payments, and pull reports based on the information they have access to. All this while being eligible for a certain percentage off on purchases made via their account.
Magento Commerce - the backbone of business strategy
With gratitude to the flexibility and versatility of Magento, Vitalibis can independently manage their online sales for CBD & infused products. Vitalibis is able to instantly update their catalogues with new products, be it a simple or bundled product. To Vitalibis, Magento Commerce Cloud is the backbone of their business strategy.
Onpage SEO services
CBD oil is fast-growing industry so SEO was a must for the client. After conducting extensive keyword research we optimized all service and product pages including meta data, image tags and unique content. Our services
1. Keyword Analysis
2. Robot.txt configuration
3. Sitemaps update and monitoring
4. Title and Description optimization
5. URL Optimization
6. Image Optimization
7. Content Optimization
8. Rich Snippets
9. Backlink audit and suggestions
10. Competitor Site comparison
-- Steve Raack