About IDenticard

IDenticard aims at providing organizations with necessary solutions to identify as well as secure people and their premises. It was founded in the year 1970 and set its base as a photo ID seller. Today, IDenticard stands as a constituent of the ID and security products division of the Brady Corporation, a manufacturer valued at billion dollars and also a marketer of a host of ID and workplace safety products.

This company is based out of Pennsylvania with different office locations in Ontario and Massachusetts. It is a global company which is primarily focused on the sale of top-notch products, support, as well as service to its customers. IDenticard serves plenty of customers around the world in a number of different markets and industries. Their customers include Fortune 500 companies, K-12 schools, medical centers, colleges and universities, factories,and local, state, as well as federal government agencies and offices.

DCKAP’s involvement:

IDenticard came to us with a Magento 1 website and wanted to prioritize migrating to Shopify. We created an entire flow of eCommerce operations to a new and improved Shopify infrastructure without altering or affecting in any way the ongoing operations. Read on to know all about the implementation:

  • Complete Design & Development
  • UX and UI
  • Shopify implementation
  • Data migration from Magento 1 to Shopify
  • Payment Gateways Integration
  • Replicated platforms for U.S and Canada audience




Overall sections: For both customers and backend

After understanding the requirements of IDenticard, we decided on implementing the following sections:

  • Header section which includes the company’s logo, as well as the main navigation bar with a sign-up and login.
  • A search bar was incorporated next to the header with a logo and contact us information.
  • A Partner Login section was implemented which will redirect to another site for partner login.
  • The navigation menu was implemented using the themes depending on the mega menu option.
  • The menu section was designed with a drop-down of Products.
  • A banner section was added so that the admin can manage the banners for the eCommerce website.
  • A section that highlights Identify, Access, and Secure icons and navigation links was added.
  • The shop by Featured in-store section has categories listed with images.
  • The News section was suggested to keep the customers updated with new developments at IDenticard.
  • The footer was designed to be site-wide and contained all navigation options which were listed as About Identicard, Key products, Support link, Payment methods, and Connect with us(social media).
  • We also created a support section on the website wherein we integrated the Privacy Policy, Shipping, and Returns, Terms, and Conditions, Sitemap, Contact Us, and a Partner Login. Additionally, we added a Copyrights section too to mark all the legal requirements.

This will help you get an overview of all that we integrated from a consumer’s point of view.

User flow for ease of experience:

The user flow we followed has the following process:

  • Reach a website directly or through Google
  • The customer lands on the home page directly.
  • They navigate to the category they need.
  • They click on the product they need.
  • The adding to cart, viewing cart, and checkout process were integrated for a seamless experience.

Acing Content Management System with an Easy Header Menu

To make CMS easy for both ends, we integrated the following sections:

  • About Us:
  • Contact Us:
  • Executive Management Team:
  • What Happened to JAM plastics?:
  • Interactive Catalogs:
  • Our Factories:
  • News and Events:

Cart and Checkout Process

The products added to the cart can be viewed using the floating/mini cart. Here we listed out the following details before the customer adds the product to the cart:

  • Product Name
  • SKU
  • Thumbnail Image
  • Quantity
  • Update Quantity
  • Delete Product option
Other highlights:
  • We made it possible to navigate to the shopping cart page and checkout page from the mini cart.
  • We also made it possible to update quantity and remove products from the mini cart.
  • The shopping cart also had items listed along with information like the Item ID, Image, and Item Name.
  • If the customer changes the product’s quantity, the price and quantity of the product will automatically get updated in the cart.
  • The user will also be allowed to remove items from the cart before checkout.
  • The user will also have options to update notes for the entire order.

The Checkout in this project is addressed by leveraging the Shopify out-of-the-box checkout flow and Shopify app that allows users to do Instant checkout. We also gave an option of anonymous customer check out with just choosing very basic details like shipping address to complete the project.

The payment methods include Credit Card and Purchase Order.

While paying, The Tax-Exempt verification is there. E-mail notifications were integrated to ensure the entire process was communicated with the customer including-

  • Verification email/ Welcome email
  • Order status updates ( This includes delivery date changes, updates to the delivery schedule, Shippings, Tracking numbers, etc.)
  • Invoices
  • Forgot password
  • Change password

Product Listing and Category Listing

Product Category Listing Page is the page where the Category will be listed.

  • The header section includes the company’s logo, as well as the main navigation bar. It will be site-wide and collapsible containing account sign-up/login links to product category pages, services, catalog pages.
  • The search bar will be incorporated within the header next to the logo.
  • Page’s Breadcrumbs will be added above the subcategories.
  • A banner will be added to the page, and a small description of the IDenticard products will be added along with a show more option.
  • The Category Listing Pages will showcase a complete listing of a particular category with a list view and grid view as an option depending on the theme.

On the other hand, the product detail page on the eCommerce website will provide information on a particular product like its image, description, pricing, etc. We also included Product Images as Swatches, Product Features and Product Video (in case of availability). For a brand as dynamic as this, we had to ensure that all the products were put up with the required details so that there was no problem for the management to process it and for the customer to see the details.

Customization tools (Product Page)

We also created customization tools that give the option to customize the product related to the selected product style which can be customized as per the customer’s needs.

  • The tool has three steps to complete the customization.
    –  Choose Design (Badge Design)
    –  Select Options (Color, Text)
    –  Edit Image (upload custom image)
  • Once the three steps are completed, customers can add a product to the cart.
  • App links will be suggested, which can be suitable for the website’s needs.
APP Links:

The End Product: Useful for Admin, Easy for Consumers!

We started by ensuring that none of the operations for IDenticard get hampered. Ultimately, the entire eCommerce implementation started with an aim of creating a proper tandem between the admin as well as the end-user. Since most of the clients for IDenticard are enterprise decision-makers, a B2B look with an easily navigable website was required. For ease of usage, we moved to Shopify. The entire process closed in with a seamless checkout process for the consumer. Payment integrations that support multiple payment methods, as well as customization tools, were introduced where needed. Ultimately, we were able to cater to their geographical demands by creating two similar-looking websites for both – U.S and Canada, with necessary changes.

Set to take your eCommerce business to new heights?