Being present in both realms – B2B & B2C; Marysville Marine Distributors boasts of 100 product lines and a robust network of 5,000 dealers nationwide. They have a large spread system that provides generators, parts, accessories, and engines to marine distributors. Over the past 30 years, their mission has been to amalgamate the best customer service as well as the marine industry. Their collaboration with DCKAP began as the brand decided to re-platform their eCommerce systems using Magento 2.x Commerce Cloud edition with detailed feature implementations.
About Marysville Marine Distributors
Services
- Design & development of B2B & B2C eCommerce website
- Optimization of page load speeds
- Responsive design for better UX across devices
- Seamless checkout with the online shopping experience
- Automated Magento default transactional emails triggered
Challenges
- Keeping up with advancements introduced by Marysville Marine Distributors in the marine distribution industry by going online in 2002.
- Seamless migration to Magento 2 with the integration of the Epicor P21 system.
- Cater equally to B2B and B2C consumers.
- Implement a store that aligns with multiple locations across the country.
- Make the migration with PCI compliance and security intact
- Work on automation between two robust systems and help with optimization
Solutions
The business requirements typically entailed migration requirements and smooth experience for both- their B2B and B2C platforms. Here are the solutions we provided:
Attributes & Attribute sets configuration
This was retained from the Magento 1 set-up for Magento 2.
Customer Registration
Registration forms were made differently for both B2B and B2C- with both online and offline sync.
Menu navigation
Implement the same menu navigation using mega menu in Magento 2.x. for both B2B & B2C websites.
Product Search
ElasticSearch was integrated in such a way such that the users can look up products using attributes, synonyms & stop words for both B2B and B2C websites. We also integrated search auto suggestions with functionality in the search input box.
Product Listing Page
Filter options and categories were made available for saving time. The B2B website was made more efficient with login to view price messages as filters were introduced too. Additionally, a wish list was also made available for better shopping experience later.
The B2C website on the other hand will have a listview with proper product titles keeping in mind the needs and requirements of both consumer groups.
Product detail page
The user can access the product detail page by clicking on a product from the product listing page. For B2B, the house inventory and substitute product details were made available and location centric inventory details were also presented.
For B2C, more details were integrated with a spec sheet tab, attribute data, product descriptions, and reviews tab.
Checkout & Payments system
We used the two step checkout method that was used in Magento 1 as well. The second step was integrated for review and payments for B2B. For B2C, a seamless checkout process was set up.
For B2B, the payment methods which were made available included store credit, credit card and Net 30,45 and 60 with the help of P21 integration. For B2C, a robust system with PayPal gateway was made available for both credit cards and checkout.
Shipping
ShipperHQ is the shipping solution we went for. B2B users could use UPS options, international shipping options, FedEx options, LTL freight as well as delivery. For B2C, we made multiple options available along with configurations from ShipperHQ.
Taxation
For tax-exempt B2B users, a feature was made for manual sync. It was made convenient for both- backend and frontend functioning. As B2C customers are not tax-exempt; the table rates were configured in the backend.
3rd Party Integrations
- MailChimp – Marketing Automation Platform
- Coditso Linq – eBay marketplace Integration
- Quick order extension from the DCKAP store with B2B.
- Trust Pilot – Consumer Review Platform
- WordPress Integration for blogs
Digital Transformation Journey of Marysville
The power of Magento & P21 integration with CLORAS
Online & Offline Registration
The former was taken with the help of Magento to P21 while the second was done with P21 to Magento. This was made convenient on both frontend and backend for both user groups.
– Orders Sync [bidirectional]
For online orders sync, Magento to P21 was used for sync and then Ship IDS were created. P21 to Magento trigger sync was enabled for real time call and offline orders. On the other hand, customer sync was made available for B2C customers.
– Products and Inventory Sync
Both were made available for over 160k products with the help of P21 to Magento. CLORAS will also sync products for both B2B and B2C.
We also worked on order processing sync from P21 to Magento for seamless transactions and inventory synchronization.
Performance perspectives
These are the following metrics we wanted to work on and we helped achieve:
- Support 100 simultaneous customer users
- Support a minimum of 1000 customer users per day
- Support a minimum of 400 orders per day
- Support upto 20 simultaneous admin users. (It is dependent on Magento Cloud infrastructure)
Pages should be fully loaded within 3-5 seconds.
Here is a detailed analysis of the eSession with Marysville Marine Distributors.
Ryan Van Hoozer, Vice-President of Operations at Marysville Marine Distributors
“We did recently complete our transformation with DCKAP’s help this year migrating from our old website platform on Magento 1 to our new platform. The testimonials that we were able to find about DCKAP were all really positive, but more than anything else, their communication through that initial phase of investigation of different developers, everything was just top notch that really stood out in the fact that they provided feedback quickly, they were very responsive to our questions, they were clear about what they could do with limitations there might be for what we were looking for. DCKAP was really great!”
Insights:
35%
Conversion rate
50%
Page load time
15%
Bounce rate
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