DCKAP had the opportunity to work with Quality Farm Supply on various eCommerce services to help transform their digital business. Quality Farm Supply, headquartered in Jonesboro, Arkansas, United States, is one of the largest providers of parts for production agriculture, farm supplies, and tractor parts. Enterprise brands like John Deere, Case-IH, AGCO, and Massey Ferguson are some of their associated manufacturers.
Take a Look at Quality Farm Supply’s Digital Transformation Journey with DCKAP
Quality Farm Supply is now equipped with a completely transitioned Shopify Advanced store and high-level integrations like Epicor P21 ERP to ensure a better customer experience.
Shopify experts at DCKAP have always been cognizant of solving the digital eCommerce pain points of our clients. Most of Quality Farm Supply’s complications were because they were operating on a custom platform. Some of the other challenges they faced were:
- Quality Farm Supply had a static website initially and so the websites User experience and User interface had to be done from scratch to bring in more traction.
- There were a lot of dependencies involved that made data migration from PIM(Product Information Management) to Shopify Advanced tricky.
- To enable the integration between Shopify with 30,000 SKUs and the Epicor P21 ERP was another add-on to the hurdles.
- Since the website was outdated and had an older design, connecting the Epicor P21 ERP to PIM(Product Information Management) involved a lot of manual processes.
Design & Development
Our certified Shopify developers optimized website with an enhanced user experience to fulfill Quality Farm Supply’s expectations. The design stage involved an intricate process to provide a fully customizable Shopify site to meet the ever-evolving necessities of the client and the end-users.
The Homepage, CMS(Content Management System) pages like contact us, about us pages, PLP(Product Listing Pages), PDP(Product Display Pages) were designed to be intuitive and user-friendly to retain the visitor on the website for a longer time. PLP page has some customized attribute filters which allow users to search the products and provide a better user experience.
We used Shopify custom private apps & APIs to develop the following,
- Custom Mega Menu
- Category Listing Page
- Brands Page
- Product listing page Sidebar
- Make-Type-Model Functionality
Shopify Integration Application
DCKAP’s expert Shopify team developed a custom private app called “PIM Integration” which is used as a bridge between TriactivPIM and Shopify platform. All products and category menus were managed and the information was synced in a private app with options to enable or disable. This app also provides the option for Make-Type-Model data to be imported into the website.
From the technical perspective, our Shopify developers created valid codes that comply with current web standards and also ensure improved functionality, as well as wider accessibility for the customers. Appropriately placed interactive contact forms and enhanced shopping carts were ensured to create an aesthetically pleasing experience for the website visitors.
We implemented two types of searches
Product Based Search
- Customers can search by entering Product Name, Keyword, etc.
- Autocomplete will be available to select from suggestions.
- Select the product that will be redirected to PDP.
Search based on Make, Type, Model
- Customers can search based on the required Make, Type, Model.
- Displays the products related to the search parameters.
- Customers can further drill down the results using filters.
One of the biggest pain points in Epicor P21 ERP integration with Shopify was solved using Cloras and by creating a Shopify custom app. Information related to the product inventory and price for each product and order Information with automated PO numbers were synced to P21 from Shopify.
Product Information Management
DCKAP’s Shopify experts had integrated the website with Triactive PIM for managing the categories of all available products and its information. It helped to ensure better functionality when the client could Sync the product’s and category’s information in a single click using the Shopify Custom App.
Quality Farm Supply is now equipped with a completely transitioned Shopify Advanced store and high-level integrations to ensure a better customer experience. In spite of the challenges faced, our technical team managed to hurdle through it with their expertise in Shopify. Our Shopify experts have opened up a gateway for efficient business transactions for Quality Farm Supply’s clientele. Quality Farm Supply also expressed their satisfaction with the solutions provided by DCKAP as we managed to fix issues as well as increase the conversion rates, customer satisfaction, and the overall website performance too.
WHAT THE CLIENT SAID
“To raise the performance of our B2C website, we worked with DCKAP to migrate to Shopify. Going into the project, we had the usual apprehensions that come with any such months-long undertaking. But all along the way, DCKAP did a great job for us -- from theme selection and design to P21 integration to the integration of the PIM for product content to the selection of appropriate plug-ins to all aspects of the shopping cart -- they led us through it all. Throughout the project, they were responsive to our needs and communication was good, with all the deliverables met, or exceeded. Moreover, their understanding of P21 and all that this entails as a business system was a great help. I can recommend them unreservedly for anyone on a similar eCommerce path.”Blant HurtChief Marketing Specialist