Client overview

It is always a delight to work with DDI eComm Pro customers. South Jersey Papers who was a DDI customer and wanted to make their site look and feel even better. This entity is the leading distributor of foodservice disposables, Parts, and equipment. The mission is quite straightforward; to exceed the customer’s expectations and put forth the highest possible effort in alignment with ethical & moral values for the mutual benefit of our customers, our employees, and our well-earned reputation for service, quality, and commitment.

Services
  • UI and UX revamp
  • Improve website performance
  • Real time integration of the DDI website and DDI inform
Platform

Magento

Challenges

  • The current website DDI eComm Pro version 2 was not user-friendly.
  • The checkout flow and the customer registration were the main gap between the workflow logic.
  • Their site traffic was quite low even though the sales on different dissemination channels was high. The online sales were quite low in terms of the traffic.
  • We had to revamp the search bar too. It was not intuitive for different customers to search for the products which matched their needs.
  • Overall, we wanted to fix the issue of website performance as it was really slow and it was a major block for the website’s growth.

Major problems faced by the client were

  • The major issue South Jersey Paper faced was the responsiveness across the website. They were looking to increase the usability for the customers.
  • Managing 150k SKUs was a difficult process whenever there are updates on the product content.
  • One of the biggest challenges faced by our client was the syncing transactions between the website and Inform ERP. We used CLORAS to fix the problem of sending from Magento to DDI Inform which the customer needed for their process automation.

Business Requirements

  • Incorporating a new design to make the responsiveness of the website better.
  • Leveraging the default functionalities of Magento OpenSource to achieve better usability.
  • Real-time integration between the website and DDI Inform using DDI eComm Pro solution.

Customer Email Synchronization:
The winner of the implementation

The up-to-date customers, orders, and Inventory were synced between Magento and DDI Inform ERP.

Introducing different functionalities

We introduced a number of functionalities keeping the demand of both- our client and their customers in place. So, we also introduced Dual search and one search for all products except parts, services and equipments. For these we implemented a different search process.

Key takeaways

With this project, we successfully utilized the Porto theme and customized it to the needs of DDI eComm Pro to increase the website usability for the targeted consumer base of supplyitall.com. The idea was to ensure that both search and checkout options were used efficiently and tightly integrated with DDI Inform ERP.

Solution

We primarily helped the client set up their custom eCommerce website using Magento. This helped them enhance their listing, and made customer usability much easier with a more efficient search and checkout system.

Set to take your eCommerce business to new heights?