OUR WORK: Technico

Technico, Inc. is an established THK sales and distribution organization, offering THK motion control products and services required for industrial automation applications. Technico offers complete sales and support staff to assist customers with all of their motion control needs. Their primary sales efforts target mechanical and electrical design engineers, as well as purchasing and maintenance personnel.

They specialize in offering a broad range of automation technologies to OEMs in a wide variety of industries. Primary industrial applications include machine tool, metalworking, automotive, automation, transfer equipment, glass, robotics, tire and rubber, medical, injection molding, pick and place, press, steel mill equipment, packaging, and special machinery, among others.

They also have an established presence with end-user accounts, including automotive assembly plants, steel mills, stamping facilities, light and lamp plants, and a host of other large industrial users.

Services
  • UX and UI
  • Magento 2 Implementation
  • Epicor P21 Integration
  • Third-party Integration
Platform

Magento 2

Client

Technico

A Clear and Effortless Website

Having an effective web design is essential for any B2B company. We wanted the website to convey the brand at its finest. The UX experience was improved by using a straightforward approach. We aimed to:

  • Instantly capture the attention of the visitor.
  • Assist the visitor in perceiving what product, service, or solution the company is providing.
  • Be visually engaging
  • Refrain from directing the users through complex navigations and category pages.
  • Select a web design that would take the visitors on a journey.
  • Take a conversation marketing approach rather than just content marketing.

Seamless Integration of Data through Cloras

Technico has been built up as an online store using Magento 2. To combine their online and offline channels, we integrated their site from end-to-end with ERP EPICOR P21 using our product CLORAS. This allows the business to provide their B2B customers with an omnichannel experience.

The features that have been integrated with Magento Open Source for Technico are as follows:

  • Customer Approval Login
  • Order Processing
  • Customer Processing
  • Product Sync

Third Party Integrations / Extensions

Today, there are barely any eCommerce systems that do not entail some third-party integration. The eCommerce ecosystem has advanced, and there are highly specialized plug-ins that cater to every kind of business operation conceivable. Based on Technico’s needs, the Magento 2 Developers at DCKAP implemented the following third-party integrations/extensions:

  • Bold Order Comments
  • MageFan Blog
  • MagePlaza Layered Navigation
  • Solwin Google Language Translator
  • Smartwave for Porto Theme
  • Tawk Live Chat Widget
  • DCKAP Cloras for Integration with P21
  • DCKAP Category Search
  • Certain Custom Modules by DCKAP

The Significance of Open Source B2B eCommerce

Magento is a flexible eCommerce platform that offers online merchants with a flexible shopping cart system, thus helping in having control over the look, content, and feel of their online store. The project plan consisted of custom integrations to extend the functionality of Magento 2, as well as to enhance the shopping experience of the customer. We have written and implemented the custom modules for the functionalities below.

  • B2B Customer Activation after registration
  • Shipping calculations based on the client requirements
  • P21 Integration
  • Edit order in P21
  • Category Search

SEO

The client requested that we maintain the old site’s SEO and that there should be no loss in the quality of SEO. So, we focused on the integrity of the existing SEO and maintained it by implementing the same in the new site.

  • Checked old website redirects and maintained the same in the new site
  • Maintained the same Meta Title and Meta Description as the old website
  • Implemented Canonical Url and schema.org
  • Maintained the old Urls for CMS pages
  • Made redirections for the old site Dynamic Urls (Category, products, and blogs)
  • Changed all the old internal links in the content to new links

What the client said

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