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What is PIM?

An effective PIM solution – or Product Information Management – simplifies one of the most complex requirements for selling in today’s omnichannel world: product data management.

PIM software centralizes data storage, management and enrichment for all of the content related to the products a company sells. Using PIM, a company can seamlessly create, update and distribute product data to any sales channels, including ecommerce, sales teams and catalogs.

What a PIM Solves in B2B

  • Bad customer experiences
  • Inconsistent data across channels
  • Incorrect product data on website
  • Time-consuming data management
  • Hard-to-find product content
  • Missed sales opportunities
  • Manual data entry
  • Loss of data

How a PIM Can Help

B2B distributors manage thousands and even 10s of thousands of SKUs. A PIM cuts through that complexity with a streamlined approach to storing and delivering that data where it needs to go to enable sales across channels. Using a PIM, you can be faster, more efficient and more productive.

Easily access product data

Break down siloes between departments. Give your entire team access to the right product data, when they need it.

Increase team productivity

An effective PIM solution eliminates repetitive and redundant tasks, automating 80% of the tasks related to product data management.

Grow sales

When your customer gets accurate and relevant information, they are more likely to complete a transaction, whether in person or online.

Scale more quickly

Suppliers frequently introduce new lines and make others obsolete. With a PIM, it’s easy to add new products and update existing ones, so your customers have the most up-to-date data.

What Product Content Can Be Stored in a PIM?

A PIM can store all the product data – from product descriptions to images and PDFs – a company needs to meet customer requirements across sales channels.

  • Images
  • Technical documents
  • Product descriptions
  • Specifications
  • Product categories
  • Manuals
  • How-to videos
  • Instructions
  • Specifications
  • SEO attributes

Frequently Asked Questions About PIM

What is PIM?

PIM stands for Product Information Management. A PIM system stores content, multimedia files, documents and other material needed to market and sell the products your company offers.

What is a channel in PIM?

Channels are connectors through which data is passed from PIM to your ERP, print, ecommerce, third-party marketplaces such as Amazon and more.

What is an attribute in PIM?

Attributes define a product’s characteristics, and may include size, color, flavor, package type, material and more.

What is a variant in PIM?

A variant in PIM is a characteristic such as dimension or color that differentiates one SKU from another. Variants help to segregate and identify products stored in PIM.

What is a DAM?

Digital Asset Management (DAM) is where all rich media content such as images, videos, catalogs, audio files and more are stored.


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