What is PIM

PIM stands for Product Information Management. It acts as the centralized data storage for all the content and information related to the products a company deals. By allowing real-time collaboration and information sharing, PIM helps companies manage their products seamlessly and saves a significant amount of time, thereby ensuring a smooth digital commerce experience.

  • Improper Content Causes Confusion
  • Multiple SKUs Are Cumbersome
  • Time Consuming
  • Locating Data Becomes Difficult
  • Oblivious Employees
  • Late Product Entry Into Market
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  • Manual Data Entry
  • Repetition of Tasks
  • Decreases Team Productivity
  • Impossible To Generate Reports
  • Affects Customer Experience
  • Loss Of Important Data

How a PIM can help

Having a massive load of product data which needs to be streamlined and stored in one place? PIM makes that happens. With a powerful system like PIM, companies can delegate tasks and focus more on development work. From launching products quickly to market and boosting sales, you can always rely upon the PIM system.

Easy Access of Product Data

With product-related information within reach to all teams, the whole process becomes structured. Rather than waiting for specific information to arrive from different teams, the ones who need the data can directly access it through Product Information Management

Increases Team Productivity

PIM eliminates repetitive and redundant tasks as it stores all the related data in a single place for easier access. Thereby, giving ample space for teams to focus more on strategies and sales to take the company to the next level. PIM also automates 80% of the tasks that are otherwise done manually.

Boost Sales

Once you get rid of complex and time-consuming spreadsheets by transferring the data to PIM, there is enough time available for development. With quality and comprehensive product data within reach, companies can provide a compelling shopping experience, leading to an increase in sales.

In this rapidly changing market, it is essential to deliver the right product at the right time and meet the expectations of the consumers to boost revenue.


Every brand that deals with products aim to scale up and often, by introducing new products with newer features into the market. Every product-related features such as specifications, attributes, sizes, and much more, can be stored in PIM, thus giving ample scope for every company to scale up reliably

Product Content That Can Be Stored in a PIM

Companies often need data to be sent to multi-channels for various marketing and sales purposes, and it becomes easy when all the data is stored in a single storage system. With PIM, companies can store pictures, documents, videos, product descriptions, and much more in one repository, accessible to all.

  • Pictures
  • Documents
  • Product Descriptions
  • Specifications
  • Attributes
  • Product Categories
store product content with pim
  • Manuals
  • How-to Videos
  • Instructions
  • Technical Specifications
  • SEO Attributes
  • Attributes Family

Frequently Asked Questions

What is PIM?

PIM stands for Product Information Management. This system stores all the data, content, multimedia files, documents, and other material needed to market and sell products your company deals.

What is a channel in PIM?

Channels are connectors through which data is passed from PIM to various multi-channels like ERP, print, eCommerce store,Amazon, etc.

What is an attribute in PIM?

Attributes are what influences or affects a consumer’s decision to purchase something. They are a set of characteristics that define a particular product – size, color, flavor, package type, a combination of both, etc.

What is the variant?

Variant is something which differs one product from the other. Having variants classified will help to segregate and identify the products while stored in PIM.

What is a DAM?

Digital Asset Management (DAM) is a treasury where all the rich media content are stored together: images, videos, text, music, animation, podcasts, posters, catalogs, application files, spreadsheets and other multimedia resources.

Learn how to make PIM work for you