DRIVEN: ECOMMERCE AT WORK.

Best Practices And Beginner’s Guide To SEO In B2B Distribution

apple podcasts icon
spotify icon
google podcasts icon

Search Engine Optimization (SEO) is one of the most overlooked department/team in the organization. Sometimes the question even goes like this – I already have a marketer, why would I have to hire an SEO person. So, we wanted to pitch in some insights from our learnings and why SEO plays a key role in the marketing department.

SEO

Show Notes

  • [2:11] Why do you need an SEO person in the team?
  • [5:30] How SEO has evolved since 2010?
  • [9:12] How to structure a homepage for SEO?
  • [11:09] What is a Product Detail Page (PDP) and what kind of content will bring in better conversion.
  • [14:18] Why do you need unique content for your landing pages and what are some of the tools?
  • [16:10] How proper images and videos can help you to rank better.
  • [19:35] What is on-page optimization?
  • [24:26] How a 1 or 2-second increase in website load time will hurt your conversion rate and why do you need to focus on the performance?
  • [26:50] What is Rich Snippets?
  • [32:00] Why you shouldn’t stop doing SEO activities, just because you’re ranked on Google’s first page.
  • [32:27] How to drive traffic and off-page optimization.
  • [35:45] Does the B2B website need reviews?
  • [38:29] Important SEO things to consider during migration or re-platforming.

Show Links and References

Want us to address one of your biggest challenges? Please feel free to send us an email to podcast@dckap.com and we will cover them on our next episode.

Subscribe for free.

apple podcasts icon
spotify icon
google podcasts icon