DRIVEN: ECOMMERCE AT WORK.

40. Why Now Is The Right Time To Leverage TikTok For Your B2B Ecommerce Growth Strategy [with Markus Rach]

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LinkedIn remains the social media platform for B2B brands.

But, we shouldn’t ignore the rise of TikTok. TikTok is on the verge of becoming the fastest-growing social media platform. The app lets people create short videos with music, filters, and some other stellar features.

So far, Tik Tok is the most downloaded app of 2020, and the pandemic seems to have had a large part to play. TikTok has 800 million active users worldwide, says Datareportal, which makes TikTok 9th in terms of social network sites, ahead of better-known hubs such as LinkedIn, Twitter, Pinterest, and Snapchat.
What makes Tik Tok stand out is that its algorithm does allow anyone to go viral.

This episode will uncover some essential tips and tricks for you to launch a social media handle in TikTok.

Markus Rach, our guest today, is a CMO council advisory board member, Lecturer of Marketing at the University of Applied Sciences NW in Switzerland, and guest lecturer of digital marketing in a global context at SZTU in China, and author of the world’s first book on EduTok and Co-author of the world’s first EduTok paper.

You’ll Learn

  • TikTok in numbers.
  • TikTok ban and userbase.
  • Creating brand awareness.
  • How to run campaigns?
  • How do communities respond?
  • How does the platform scale?
  • TikTok as an ecosystem. Are we there yet something similar to Facebook marketplaces or Instagram business.

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