DCKAP helps Vitalibis increase conversions

Vitalibis is a socially conscious wellness brand focused on premium, full spectrum CBD oil – rich with phytocannabinoids and terpenes. Safe, organically grown and inspired by nature. We are a people-powered, socially conscious brand focused on improving personal and environmental wellness.

Services
  • UX and UI
  • Magento 2 Implementation
  • Onpage SEO services
Client

Vitalibis, Inc

Success Stats

 53%

Website traffic

49%

Conversion Rate

DCKAP Vitalibis case study
dckap vitalibis case study

The Inception

Vitalibis is a socially conscious wellness brand focused on people, products and the planet. They are a technology-based formulator of premium, full-spectrum, high-quality CBD oils, and infused products. The website is binded with an innovative affiliate model to help ambassadors market and sell products easily online. Products exclusively ship to the USA at this point in time.

Vitalibis partnered with DCKAP, Magento Solutions Partner, to implement the online sales channel on Magento Commerce Cloud. Choosing Magento as the eCommerce Suite, enabled DCKAP to leverage the headless architecture. In this way, the eCommerce store could be seamlessly setup for effective management by the Vitalibis team with minimal/no developer interference.

Solutions Offered

A quick rundown of the services offered for Vitalibis are: Design & Development, Mobile Optimization, Magento Enterprise Implementation on the Cloud, Performance Optimization, Website Maintenance & Support, Affiliate Program as a custom module, and Refer a Friend.

The website portrays four element categories – AIR / LAND / WATER / PEOPLE – to ensure they provide a diverse offering of awareness and support. The store was implemented with a look & feel focused on environmental protection and an elevated checkout process, as the highlights in terms of User Experience. The overall appearance, feel, and structure of the website was developed from scratch to give a one-of-a-kind user experience. The UI/UX of the website was designed to give a satisfying experience to users across devices- be it from a Samsung Galaxy S5 to an iPhone 8 Plus or an iMac Pro.

With Refer a Friend, users can refer friends to the website and receive an exclusive discount coupon when the referred make their first purchase on the website.

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dckap Vitalibis case study

Order Fulfillment made easy

The website runs on simple and bundled products easily managed by the Magento Admin. Vitalibis products are formulated for safety and peak performance, with health and wellness in mind. Orders placed on the website are directly sent to IDS, a direct-to-consumer order fulfillment service. The order fulfillment services include pick & pack, kitting, and packaging and return processing. The website’s UX was designed such that the user would have a smooth transition from home page – product listing page – product detail page  – Cart – Checkout.

Affiliate Program backing the business

The biggest part of the project was developing an affiliate program. Affiliate programs are an effective way to earn commissions by promoting others’ products. Signing up for Vitalibis’ affiliate program creates a personal URL (PURL) that the affiliates can share with their friends and family for purchases. The aim is to provide a user-friendly and seamless experience in terms of B2C sales. Affiliates can view commissions, orders placed via their PURL, payment history, pending payments, and pull reports based on the information they have access to. All this while being eligible for a certain percentage off on purchases made via their account.

dckap vitalibis case study
DCKAP vitalibis case study

Magento Commerce - the backbone of business strategy

With gratitude to the flexibility and versatility of Magento, Vitalibis can independently manage their online sales for CBD & infused products. Vitalibis is able to instantly update their catalogues with new products, be it a simple or bundled product. To Vitalibis, Magento Commerce Cloud is the backbone of their business strategy.

Onpage SEO services

CBD oil is fast-growing industry so SEO was a must for the client. After conducting extensive keyword research we optimized all service and product pages including meta data, image tags and unique content. Our services

1. Keyword Analysis
2. Robot.txt configuration
3. Sitemaps update and monitoring
4. Title and Description optimization
5. URL Optimization
6. Image Optimization
7. Content Optimization
8. Rich Snippets
9. Backlink audit and suggestions
10. Competitor Site comparison

DCKAP vitalibis case study
WHAT THE CLIENT SAID

“We are still very early in our brand development, however, we are seeing solid improvements in the customer experience and operations side of the business. Our order to ship processing is very fast and accurate”

Steve RaackCEO, Vitalibis

The Team Behind Vitalibis

Magento Migration Services
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ONLINE AGE VERIFICATION FOR CBD & VAPE PRODUCTS

The growth of the CBD Industry is evident, and it is no secret that CBD is one of the fastest-growing industries in the North America.

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CBD PAYMENT GATEWAY

The CBD industry is booming in the United States! Sold in pill form, oils, tinctures, CBD infused edibles, creams, lotions, and even in bottled water, coffee, beer, and cosmetics, CBD is already in hundreds of products on the market.

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