Troy Biologicals Inc.
The Gold Standard of Lab Products and Customer Service.
INDUSTRY
Medical & Life Sciences
PLATFORM
DCKAP Commerce
ERP
Epicor Prophet 21 Cloud
MIDDLEWARE
DCKAP Integrator
Table of Contents
About Troy Biologicals Inc.
Who They Are
Troy Biologicals Inc. is a leading distributor of medical and laboratory products serving hospitals, clinics, and research labs. With a strong focus on timely delivery and high-quality supplies, they’ve earned the trust of over 1,130 companies and continue to expand their footprint in the life sciences industry.
Their Need for Digital Transformation
With a growing user base of over 2,000 registered B2B users, Troy needed a digital platform that could provide a smooth and efficient ordering experience. Their existing setup lacked the infrastructure to support a modern, scalable eCommerce environment that could meet customer expectations in today’s fast-paced market.
The Challenge
Massive Product Volume and Data Complexity
Troy’s catalog included over 52,000 medical and laboratory products, making it one of the largest product sets we’ve worked with. Each product came with complex data attributes, images, datasheets, and regulatory documents that needed to be efficiently managed and presented on the site.Integrating with Epicor Prophet 21 Cloud
Their business operations were powered by Epicor P21 Cloud, which housed all customer, product, inventory, and pricing data. The lack of real-time integration between this ERP system and their eCommerce layer posed a major hurdle to automation, data accuracy, and customer satisfaction.Designing for Medical Industry Standards
As this was a implementation in the medical industry, it introduced unique UX and compliance requirements. The design had to be intuitive and accessible while presenting technical information clearly and meeting the standards expected in a healthcare-related space.Newsletter Integration with Mailchimp
Troy also wanted to build stronger engagement with their customers through consistent email marketing. To achieve this, we integrated Mailchimp with the eCommerce platform, allowing users to subscribe to newsletters and marketing updates directly from the storefront — helping Troy grow and nurture their email list efficiently.
The Solution
Powered by DCKAP Commerce
We chose DCKAP Commerce as the foundational platform due to its modular architecture and B2B-specific capabilities. The system was customized to support Troy’s catalog complexity, customer segmentation, pricing structures, and purchasing workflows.
Seamless Integration with P21 via DCKAP Integrator
Our middleware, DCKAP Integrator, served as the bridge between the ERP and the storefront. It enabled real-time data synchronization for product information, inventory, pricing, orders, and customer-specific data, removing the need for manual data transfers.
Optimized for Performance and Scale
Handling 52,000+ SKUs required meticulous planning around search, categorization, and performance. We implemented advanced filtering, faceted search, and image optimization strategies to ensure a smooth experience even for large data sets and asset-heavy pages.
The Results
A Successful Go-Live in 3 Months
Despite the scale and complexity, the project was completed and launched in just three months. The agile collaboration between Troy and DCKAP’s implementation team ensured a focused, high-impact delivery within a tight timeline.
Improved Operational Efficiency
With the real-time sync between the storefront and P21 Cloud, Troy’s team can now manage orders, customers, and inventory from a single source of truth. This has significantly reduced errors, improved order accuracy, and streamlined backend workflows.
A Future-Ready, Scalable Platform
The new troybio.com is a modern, scalable, and robust eCommerce platform that supports their growing user base. As they continue to expand into new categories and serve more companies, DCKAP Commerce will evolve with them.
What We Learned
Industry-Specific Design Matters
Designing for the medical and life sciences space comes with its own set of challenges — from clarity in UI to the presentation of compliance documentation. Understanding the end-user’s environment is critical for success.
Handling Large Product Catalogs Requires Precision
With over 52,000 SKUs, every aspect of catalog and asset management needed to be precise. From importing data to assigning categories and optimizing load times, the solution had to be technically sound and user-centric.
ERP Integration Is Key to Customer Satisfaction
Real-time ERP integration isn’t just a backend requirement — it directly impacts the end-user experience. Accurate pricing, inventory, and customer-specific workflows are critical for building trust and driving repeat business.
Conclusion
The Troy Biologicals project marked a milestone for DCKAP Commerce — our second medical industry implementation and one of the largest product catalogs we’ve worked with. Today, Troy has a fast, flexible, and fully integrated B2B eCommerce platform that supports both their operations and their customers’ evolving needs.