The efficiency of your sales representative and the accuracy of your data are crucial. They form the foundation of your profitability. Many wholesale distributors are modernizing to meet Amazon-like expectations. To modernize sales, they are turning to specialized B2B eCommerce platforms and sales platforms.
One such powerful tool making waves in this space is WizCommerce. The WizCommerce app is known for simplifying rep order-taking and digitizing complex catalogs.
But if WizCommerce functions like a standalone island, cut off from your ERP system, you aren’t genuinely digitizing your business. You are simply digitizing the front end while leaving the back end in the dark ages.
The Disconnect: When Your Commerce Is Siloed
WizCommerce shines in the front-end buying experience. But running it alone leaves a gap in your sales ecosystem. This is the hidden challenge of data silos, and it silently bleeds profit from your company.
The Hidden Costs of Manual Data Entry
Picture this: Your top sales representative is at a customer site, utilizing WizCommerce to place a large sales orders for the upcoming season. The app looks excellent.
The catalog is digital, and buyers love the modern interface. But does the rep know the most accurate inventory count right now? Are they relying on a static CSV file that was uploaded yesterday morning instead of accessing the most accurate inventory count? Effective double-checking inventory requires real-time data.
Your sales representative can’t know what’s happening without real-time ERP system access like Epicor P21, NetSuite, Sage, Microsoft Dynamics, or SAP.
- The “Out of Stock” Nightmare: They might sell items that were depleted by a web order five minutes ago. This leads to the inevitable “apology call” in the future. It harms trust and the customer experience.
- The Pricing Puzzle: B2B pricing is notoriously complex. If your rep gives a price based on old rules in the app, you risk losing margin. Then, you might have to ask the customer for more money later.
- What is the next step after capturing the order in the WizCommerce platform? Often, it sits there until someone manually re-enters the ERP.
This manual re-entry process is a breeding ground for errors. A typo in an SKU, a missed quantity digit, or an incorrect address can result in costly returns, shipping delays, and unhappy customers. It also wastes valuable time. Your team could use this time to earn revenue or enhance customer service, rather than just handling information.
Also see: What Is ERP eCommerce Integration? [+Best Practices]
The Solution: Bridging the Gap with ERP Integration
Linking WizCommerce to your ERP changes it from a standalone order-taking app to a key part of your supply chain management. It makes sure data moves easily between systems. This creates a reliable buying experience and increases customer satisfaction.
Top Use Cases for WizCommerce ERP Integration
ERP integration transforms the landscape for distributors and manufacturers. It turns possible bottlenecks into key strengths, providing excellent eCommerce solutions.
1. Real-Time Inventory Sync:
Nothing ruins a deal and a relationship quicker than calling a customer to say their order is backordered. Your sales representative can see the latest inventory count in WizCommerce, thanks to real-time updates.
However, it goes deeper than simply being “in stock” or “out of stock.” A deep integration can show:
- Inventory by Warehouse: If you have several distribution centers, the rep can check which location has stock. This helps set accurate shipping expectations.
- Incoming Stock: If an item is out, the integration can pull “Expected Arrival Dates” from your ERP’s purchase orders. This lets the rep save the sale by promising a future ship date.
- Allocated vs. Available: Just because you have 100 units doesn’t mean they are for sale. 50 might be allocated to a big box retailer. Integration ensures representatives only sell what is truly available.
2. Automated Order Sync
Eliminate the bottleneck of manual data entry. When a rep submits an order in WizCommerce, it automatically sends it to your ERP as a sales order. This process makes it ready for fulfillment. This process helps boost efficiency.
Automation accelerates order-to-cash. Orders post quickly, eliminating the need for a daily or weekly bulk upload. After the digital handshake, warehouse teams can pick and pack minutes later.
3. Customer-Specific Pricing and Logic
Wholesale complexity is real. Unlike B2C, where the price is the price, B2B pricing is a matrix of logic. You likely have:
- Tiered pricing based on volume.
- Contract pricing is negotiated for specific accounts.
- Regional pricing.
- Customer-specific discounts.
A robust integration pulls these complex pricing rules from your ERP into WizCommerce. This ensures that when a rep pulls up “Client A,” they see “Client A’s Price,” not the MSRP.
This prevents your finance team from having to manually double-check. It also prevents pricing disputes that delay invoices and simplifies payments and accounting tools.
4. Two-Way Customer Data Flow
It’s not just about products and orders. It’s about the customer relationship. Integration allows sales reps to see critical account info in WizCommerce:
- Credit limits and credit hold status.
- Outstanding invoices.
- Order history (even orders placed via other channels like EDI or phone).
- Shipping tracking numbers.
This empowers the rep to answer questions on the spot, without calling the office. This is critical customer information.
How To Integrate WizCommerce & Your ERP Integration
1. Manual Data Entry
This is many businesses’ default state. Sales representatives take orders in the app, and back office staff manually enter them into the ERP.
Pros:
- Zero Upfront Cost: You don’t need to buy software or hire developers to start.
- Human Oversight: A person reviews each order, which can spot clear errors. But fatigue often makes this harder.
- Flexibility: Humans can handle weird, one-off exceptions that software might reject.
Cons:
- High Error Rate: Typing errors can happen in SKUs, quantities, and addresses. This often results in expensive returns.
- Slow Order-to-Cash Cycle: Orders await entry in the system. Fulfillment and invoicing are delayed.
- Not Scalable: As the company expands, you need additional data entry labor, which costs more.
- Employee Burnout: Boring, low-value employment causes high admin turnover.
2. Custom (In-house) Integration
You hire a developer or an agency to build a direct code connection between WizCommerce and your ERP. This requires custom engineering and is often part of a specific series of projects.
Pros:
- Tailored Fit: The solution is built to your exact specifications and current workflows.
- No Recurring Subscription: You usually pay a big one-time fee instead of a monthly SaaS charge, but maintenance expenses do apply.
- Control: You own the code and have full control over how data is processed.
Cons:
- High Maintenance costs: If WizCommerce updates its API or your ERP gets a patch, your custom code may break. This often leads to costly emergency fixes.
- Dependency Risk: You depend on the code-writer engineer. Without them, you have a “black box” that no one can comprehend.
- Long Implementation Time: Testing and development take months when starting from scratch.
- Lack of Monitoring: Custom scripts often lack strong error logging or dashboards. This means you may not find out about a failed order until a customer complains.
3. Integration Platform
Consider utilizing a comprehensive integration platform such as Zapier, MuleSoft or DCKAP Integrator.
Pros:
- Wide Connectivity: These platforms connect multiple systems, so you can sync data across multiple apps and departments.
- Visual Builders: A lot of them include interfaces that let you drag and drop things, which is easier than writing code.
- Community Support: Well-known platforms have a lot of users and documentation.
Cons:
- Data Volume Limits: Million-SKU product catalogs might delay performance and be expensive.
- Subscription Costs: Usage-based pricing can skyrocket if your transaction volume increases unexpectedly.
| 💡 Note: DCKAP Integrator does NOT have user-based pricing. See its transparent pricing tiers here. |
Why DCKAP Integrator?
While generic integration technologies exist, they generally overlook B2B commerce and ERP details. DCKAP Integrator is the ERP-first integration platform. It is also completely platform-agnostic. DCKAP Integrator has been designed specifically to cater to the distribution and manufacturing industries.
Deep Distribution & Manufacturing ERP Expertise
We get the complex data structures of systems like Epicor Prophet 21, Eclipse, Kinetic, Sage, NetSuite, Microsoft Dynamics 365, SAP, and more. A “customer” in your ERP is more than just a name. It includes billing addresses, shipping addresses, credit terms, and price levels. We know how to map these fields correctly so your workflows run without a hitch.
Robust Features & Expert Support
Need to customize how the tool works for you?
Our platform lets you manipulate data easily and use “pipes” that fit your business processes. We can change data as it comes in, so your team sees exactly what they need in WizCommerce or the ERP. To free up your team’s time, you can even offload the set up and customization of the integration to DCKAP’s team of ERP integration experts.
Reliability
Once set up, DCKAP Integrator runs in the background. It makes sure your syncs happen automatically and reliably. You receive a strong dashboard to check health, view logs, and track success rates. You won’t have to watch the connection closely.
Conclusion
WizCommerce is a fantastic tool for modernizing the sales process. It gives your representative the modern tools they deserve. But to unlock WizCommerce’s uncanny ability fully, it must be part of a connected ecosystem.
Using DCKAP Integrator to connect WizCommerce with your ERP lets your sales representative access real-time data. This integration automates tedious tasks and improves customer support and logistics.
Stop letting data silos delay you. Don’t allow manual entry to slow your growth. Use a unified sales ecosystem to boost sales velocity.
Ready for B2B sales order automation? Talk to our experts to see how DCKAP Integrator can help your systems talk to each other.
