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eCommerce Integration Explained: Types, Benefits, Challenges

Aiswarya Madhu
July 25, 2023 |
eCommerce Integration

In order for businesses to stay competitive in today’s market, it is essential for them to have an eCommerce website. An eCommerce website allows customers to purchase your products or services online. However, as your SKU improve, it might be difficult to run your eCommerce store without a proper technology stack. Well, you might be having the best eCommerce platform and ERP system. Bit if you are still relying on manual updates and working on legacy system, you might be losing potential leads. So, If you’re a business looking to expand, eCommerce integration is key. In this article, we will discuss the different types of eCommerce integration and how they can benefit your business.

What is eCommerce Integration?

eCommerce integration is the process of integrating your eCommerce platform with your back-end systems using Ecommerce Connectors. This allows you to manage your inventory, customer data, orders, and shipping from one central location. eCommerce integration can streamline your business operations and help you provide a better customer experience.

Types of eCommerce Integration

Shipping Integration

In Shipping integration, the customers can order products with the help of their online shopping cart. The product is shipped to the customer’s doorstep and delivered at a later date. This type of integration is helpful for businesses who want to offer their products at a low price but still want to maintain the quality of products delivered by them.

Storefront Integration

A storefront integration enables a store owner to sell products directly from his website or app using an online store front. The business owner can also set up a certain payment method for every merchant and sell their products through it. This helps them reach more customers without any hassle.

Merchant Integration

Merchant integrations are similar to storefront integrations but they allow you to process payments and add items to your shopping cart through an existing merchant account. This makes things much faster because there is no need for any additional coding or setup on your end. You just have to fill out forms and make sure everything gets processed correctly so that payment can be processed in real time as soon as someone shops through the merchant’s site or app.

Customer Relationship Management (CRM) Integration

The most common type of integration between an eCommerce platform and a sales and marketing system is customer relationship management. CRM software typically offers a customer history feature that allows you to see how customers interact with your business, including their contact information, purchase history and more. This can help you better understand what motivates your customers and make decisions on how to improve the customer experience.

Relevant Reading: eCommerce CRM Integration: A One-Stop Guide

ERP Integration

ERM (enterprise resource planning) integration allows you to connect your ERP system with your eCommerce website. ERP systems are used by companies of all sizes, including large corporations and small businesses alike, for financial management and business operations. By integrating eCommerce with an ERP system, you can gain insight into sales and marketing data as well as account information from your ERP system and use it within your eCommerce website or mobile application.

Read More: A Complete Guide to ERP Integration: Types, Benefits and Challenges

POS Integration

POS (point of sale) solutions are used by retailers to process transactions in store locations. POS systems have been around for decades and have become increasingly popular over time due to their flexibility and ability to integrate with other systems such as accounting software or inventory management software. ecommerce POS integration allows retailers to manage their inventory from any point-of-sale device (iPad, laptop computer or iPhone), with zero hassles. 

What Are the Benefits of eCommerce Integration?

Best eCommerce integrations can do wonders for your online business. It can automate many of the processes that are necessary to run an online store, including inventory management, order processing, and shipping. It can also provide customers with a better shopping experience by allowing them to purchase items directly from your website. In short, an eCommerce integration can make your life easier and your business more successful.

1. Eliminate Manual Data Entry

The first benefit of eCommerce integration is the elimination of manual order entry. When you have an eCommerce platform, it automatically captures all the information related to your business and sales process. This will help you make better decisions regarding sales, marketing and customer service, as well as improve overall efficiency in your business.

2. Accurate Data and Inventory Levels 

The second benefit of eCommerce integration is accurate data and inventory levels. When you use an eCommerce platform, you can easily manage all your products and their pricing information without having to manually update it every day or week. You can also easily track sales figures from each product category so that you have a clear idea about how well your products are selling relative to others on the market.

3. Automatic Notifications for Customers 

The third benefit of eCommerce integration is automatic notifications for customers. When you use an eCommerce platform, you can send personalized messages to your customers based on their needs and preferences so that they know exactly what they want before they make a purchase decision. This helps increase customer loyalty and drive more sales over time by offering timely updates on products and services that are trending at the moment or by offering special offers for new orders or existing ones.

4. Simplified Pricing

 You no longer need to manually enter products into your shopping cart and then update the price on them when an order comes in. Instead, you can use a simple drag-and-drop system to do this automatically. This means that you will be able to offer different prices for different products, which means that it is much easier for customers to find what they are looking for.

You also won’t have to worry about dealing with returns after the customer has placed an order because you will have already sent them an email telling them about the item that they ordered and how much it costs. This makes it easy for customers to make sure that they get exactly what they want before placing an order.

5. Opportunity to Reach New Market 

One of the most important benefits of eCommerce integration is the ability to reach new markets. By integrating your eCommerce platform with a B2B portal, you can build your brand and expand your customer base. If you’re in the software industry, for example, having a presence on a B2B portal will allow you to reach new customers who are looking for software solutions.

If you’re looking to grow your customer base, integrating your eCommerce platform with a B2B portal will give you access to new markets. As more companies start using these platforms, there will be an increase in demand for products and services from both sides of the equation.

What are the Obstacles in eCommerce Integration?

There are many potential obstacles when it comes to integrating eCommerce into your business. Here are some of the challenges:

1. Lack of Clear Understanding of Requirements

The first obstacle to eCommerce integration is a lack of clear understanding of the requirements of your business. Many businesses are still using antiquated systems that are not compatible with eCommerce. The integration process can be complicated and time-consuming if you’re not sure what you need to integrate, or how to do it properly.

2. Outdated Legacy Systems

A second obstacle in eCommerce integration is outdated or legacy systems that are no longer being maintained and updated. These systems may not have the functionality needed for an eCommerce site, so they need to be replaced with something more capable. If you do not have a plan for replacing these systems, then they will continue to struggle with new technologies as they become available and take advantage of new features like mobile shopping and social sharing options.

3. Lack of Multichannel Management

A third obstacle in eCommerce integration is a lack of multichannel management capabilities within an organization’s solution suite. This means that there’s no way for an organization to manage its entire customer base from one place (like account management). Without multichannel management capabilities, an organization’s entire customer base could be managed from one place through multiple channels such as web or mobile app stores.

Recommended Reading: An Overview of Business Implications of ERP eCommerce Integration

Why do you Need eCommerce Integration?

eCommerce integration is a must-have for every business that wants to increase customer engagement, sales and profits. Integrating eCommerce with your website can help you build a more attractive customer experience, improve your search rankings and increase conversions. This is because it allows you to provide customers with relevant products, prices and information in a single view.

By integrating eCommerce into your website, you can also:

  • Provide an intuitive shopping experience for visitors through product filters and recommendations based on their previous purchases;
  • Provide customers with up-to-date product information by allowing them to browse through the latest products available on your site;
  • Incorporate online payment options so that customers can pay for their purchases quickly and easily;
  • Enable cross-channel marketing campaigns that promote both online and in-store purchases (e.g., advertising special offers on social media sites).
  • Save time by automating tasks like order processing and inventory management and encourage customers to buy more from your store.
  • Eliminate duplicate data entry and other manual processes that can add to your overhead costs.

How Do You Integrate Your eCommerce Business?

eCommerce is a complex system that requires integration with various systems, such as ERP, CRM, payment gateways and credit card processing. This can be done using a middleware solution.

The first step in integrating your eCommerce business is to choose a middleware solution. Middleware is software that sits between the applications you want to use and your in-house systems. It allows you to connect your online store with the payment gateway, shipping provider and all other services that you need for your eCommerce business.

A middleware solution allows you to integrate everything from product management, inventory management and order fulfillment into one system. You can then use this integrated system to access other systems like CRM and ERP at any time.

There are a lot of integration solution providers in the market that help you connect various third party applications in your business, namely, DCKAP Integrator, Cleo, MuleSoft, Celigo, Jitterbit. Choosing  the right one according to your business requirement is crucial to amplify your business requirements.   

How DCKAP Integrator Helps In eCommerce Integration?

As a distributor-friendly middleware solution, DCKAP Integrator (previously Cloras) manages all of your data flow and transfer between two or more data points, including CRM, ERP, etc. No special coding knowledge is needed to integrate your web application with a third-party service while using DCKAP Integrator. Moreover, Since the tool can handle the majority of these operations without issue, it enables hassle-free integration while still being extremely efficient and user-friendly.

Leading ERP systems including SAP, Oracle, P21, Acumatica, Distribution One, Infor, Sage, etc. can be easily integrated with your eCommerce platform by using DCKAP Integrator.

Here are some of the benefits of eCommerce Integration using DCKAP Integrator

1. Prevent Manual Data Entry

It is quite common for small businesses to manually input customer information into their CRM or ERP system to manage their inventory and sales. eCommerce Integration using DCKAP Integrator allows you to connect to your eCommerce platform directly, eliminating the need for data entry by yourself. Now customers can easily login and make purchases in your eCommerce store.

2. Customer Data Management

With DCKAP Integrator, you can manage all customer information through one single dashboard. You can create profiles for each customer who purchases from your website so that they can be easily managed and tracked throughout the lifecycle of their purchase. The integration also allows you to track all their interactions with the website including search queries, page views, purchase history etc., which helps in improving conversion rates and retention levels among other things.

3. Order Information and Fulfillment

Through DCKAP Integrator, you can display any order information that is available on your eCommerce platform right on your website, such as order status, shipping address and so on. This makes it easy for customers to see where their product is at any given time and what’s happening with their order!

4. Inventory Synchronization

With DCKAP Integrator, you can synchronize inventory across multiple stores without having to manually update each one individually. Synchronization allows for two-way communication between all the different inventory management systems. The data that is received will be automatically updated in real time and sent to all connected systems. This ensures that your data is always up to date, making it easier to manage your inventory effectively.

You can use inventory synchronization to:

  • Automatically keep track of all your stock levels across multiple warehouses and locations.
  • Add new products as they arrive at one warehouse while removing old ones from another warehouse.
  • Automatically update inventory levels across multiple warehouses based on real-time data (e.g., order volume).

5. Sales Funnel Optimization

Simplify and accelerate your marketing and sales activities by sharing information about your eCommerce customers and orders with your CRM system using DCKAP Integrator. This will improve the effectiveness of your sales funnels.

Sales Funnel Optimization provides a complete analysis of your sales process, including the following:

  • Identification of specific steps and activities that are causing friction for customers in their buying process.
  • Analysis of possible improvements for those steps or activities.
  • Recommendations for how you should implement these improvements in order to improve the overall customer experience and increase revenue potential.

Kickstart Your eCommerce Integration With DCKAP Integrator

eCommerce Integration can open your store to new audiences and lead generation, rather than force you to rely on hacks and extensions. Keeping up with trends in the eCommerce marketplace is an important element of success in online business. 

If you’re just getting started, our experts in eCommerce integration can help you streamline hassle-free bi-directional data sync using our DCKAP Integrator tool. Get in touch with us anytime! 

Aiswarya Madhu

Aiswarya Madhu is a highly skilled and experienced content creator with over 2 years of expertise in developing engaging and informative content for eCommerce enthusiasts and distributors. She has a deep understanding of the dynamic world of eCommerce, with a focus on eCommerce integration and ongoing distribution trends. Aiswarya is committed to delivering high-quality, insightful, and engaging content to her readers beyond the DCKAP blog -- channeling her strengths in social media, Medium, Quora, video and more

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