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Howard Supply

Howard Supply

Igniting Growth With Magento And P21 Integration

About Howard Supply

Howard Supply provides its customers with the best combination of products, services, and value available. HSC offers a complete line-up of products and services to the Oilfield, Mining, and Industrial Markets from over 20 stores and repair centers. They stock over 90,000 items throughout their locations.

With their 80-year history, they have developed a heritage and culture of excellence and service. In doing so, Howard Supply has become the premier value-added supplier to the well-servicing segment of the oil and gas industry.

eCommerce Services

  • UI and UX Implementation
  • Magento 2 Implementation
  • Epicor P21 Integration
The Imperative Move

Being a complete oilfield supplier & service center, Howard Supply’s revenue fluctuates based on oil pricing. Their revenue is high when the oil price is high. With oil prices hitting their low in recent times, they decided to diversify their market by venturing into new areas. They realized that moving online and selling their products through an eCommerce website would add value to this cause.

HSC’s requirement was to build a website with a familiar user experience that the customer would be comfortable with. They wanted to partner with someone who could assist them in getting the desired result. DCKAP helped them in pursuing their goal by developing an eCommerce website using Magento 2 with Epicor P21, which met the expectations of the customer.

Refreshing Online Experience

Having a good web design is vital for any B2B business, as it helps boost revenue, improves search rankings, and reduces bounce rates. Our goal was to let the website define the brand at its best. The overall UX experience was enhanced. Keeping the client’s requirements in mind, a market-themed website was created. DCKAP’s ultimate focus was to:

  • Adopt a web design that would take the visitors on a journey.
  • Be visually appealing
  • Instantly capture the visitor’s attention
  • Allow the visitor to get a clear understanding of what the product, service, or solution the company has to offer.
  • Direct users through simple and easy navigations and category pages.
  • Quick order feature to let the customer place an order effortlessly.
  • Enable customers to create their own shopping list
  • Let the customers share their cart with others.
Earlier Challenges w/o Integration

After their Magento 2 store went live, the company started witnessing an increase in business, which meant they had to scale up their workflow simultaneously. Even though this is a huge plus, there came a huge hurdle as well. The client found it a mountainous task to handle the complexity of data arising from their newly implemented Magento 2 storefront. The teams found it difficult to quickly fulfill the increased orders and diverse custom offerings, without having the Magento data in their backend systems as well.

Epicor P21 Business Requirements

The company realized that it had to find a single but comprehensive solution that solves the major challenge mentioned above. They wanted their Magento 2 front end to be connected with their backend software, Epicor P21. That way, all store data will be transferred to their ERP in real-time for teams to work with easily. They wanted to include all the integration complexities and logic while still maintaining ease of operations in their B2B customer journey.

Integration Magento 2 with P21 ERP

HSC has been built as an online store using Magento 2. Through our product DCKAP Integrator, we integrated their website with ERP Epicor P21 to merge their online and offline channels, thus helping them provide a complete omnichannel experience for their B2B customers.

The client had a short discussion with DCKAP’s integration experts and B2B solution specialists who introduced DCKAP Integrator for Magento 2 – P21 Integration. DCKAP gave a brief demo of the DCKAP Integrator Integration platform and the process of Magento 2 – P21 Integration. After getting the complete integration requirements, DCKAP’s team of solution specialists had finalized the following list of modules that will be integrated between Magento 2 and Epicor P21:

  • Order Processing
  • Offline Orders
  • Sales Rep Creation
  • Dynamic Customer Pricing
  • Dynamic Product Inventory
  • Request for Quote
  • Credit Line Offer
  • Multi-warehouse Inventory Sync
  • Store Pickup Shipping Method
  • Customer Creation from Magento to P21
Third-Party Integration and Extensions

Having third-party integrations and extensions has become the norm of the eCommerce world. The eCommerce world is progressing with constant changes every day. The Magento 2 Developers at DCKAP have implemented the following third-party integrations/extensions based on the needs of HSC.

  • Mageplaza Google Recaptcha
  • FME Google Maps Store Locator
  • Landofcoder Custom form Creation
  • Market Theme
  • DCKAP Integrator for Integration with P21
  • DCKAP Tax Exemption
  • Taxjar Tax calculation
  • DCKAP Quick Order
  • DCKAP customers who also bought
  • RedChamps Share Shopping Cart
Effect of Magento B2B Commerce

B2B shopping has wholly evolved, hence providing shoppers with a seamless shopping experience. Magento is a powerful eCommerce platform that includes the most advanced features for creating an online store, providing online merchants with a flexible online shopping cart system by managing the look, content, and feel of an online store.

The project plan consisted of custom integrations to extend the features of Magento 2, as well as refine the shopping experience of the customer. The custom modules implemented for the functionalities are mentioned below:

  • Dynamic pricing
  • Dynamic Inventory
  • Offline Orders
  • Sales Representative Feature
  • HSC Truck Shipping Method
  • Registration customization for existing ERP customers
  • Multi-warehouse handling
  • Shipping calculation based on the distance
  • Customization of the fields based on the shipping method
  • Payment with a credit line
  • Request quote handling
  • P21 Integration
  • Call for Availability
  • Hotshot delivery
Search Engine Optimization

SEO plays a pivotal role in any business and is key for conversion. It’s an ongoing process, and we make it a point to provide basic SEO services. Before a website goes live, DCKAP ensures that everything is fine by giving the necessary support for SEO and implementing the same for the website.

  • Implemented Canonical URL
  • Maintained the old URLs for CMS pages.
  • Changed all the old internal links in the content to new links.
  • Maintained the same Meta Title and Meta Description as the old website.
  • Checked the old website redirects and maintained the same in the new site.
  • Redirections made for the old site Dynamic URLs (Category, products, and blogs)
Successful Integration of Magento 2 and P21

DCKAP Integrator Integration experts dutifully set up the integration and handed it over to the client live. The client was happy to see the data transfer between the front end and back end, automated by Magento 2 Prophet 21 Integration using DCKAP Integrator, and workflow efficiency scaled up. All the challenges that arose with scaling up their wholesale business were met by DCKAP Integrator. With seamless 24/7 support from our end, sales and operations teams have all the relevant data they require to function efficiently and enhance the customer experience.




Epicor Prophet 21




Magento & P21


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