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Technico

Technico

Magento 2 Implementation and Epicor P21 ERP Integration

About Technico

Technico, Inc. is an established THK sales and distribution organization, offering THK motion control products and services required for industrial automation applications. Technico offers complete sales and support staff to assist customers with all of their motion control needs. Their primary sales efforts target mechanical and electrical design engineers, as well as purchasing and maintenance personnel.

They specialize in offering a broad range of automation technologies to OEMs in a wide variety of industries. Primary industrial applications include machine tool, metalworking, automotive, automation, transfer equipment, glass, robotics, tire and rubber, medical, injection molding, pick and place, press, steel mill equipment, packaging, and special machinery, among others.

They also have an established presence with end-user accounts, including automotive assembly plants, steel mills, stamping facilities, light and lamp plants, and a host of other large industrial users.

eCommerce Services
  • UI and UX Enhancements
  • Magento 2 Implementation
  • Epicor P21 Integration
  • SEO and Marketing Services
  • Third-Party Integrations
Platform

Magento 2

Product

DCKAP Integrator

Success Stats

 51%

Pageview

 34%

Conversion Rate

dckap-technico-case-study-img513

Initial Hurdles

Usually, after any eCommerce platform migration, one common thing that every online store faces is a dip in sales and traffic. Since the core functionality will be changed, it will take some time for the online stores to regain what they have been experiencing before (i.e.) sales, conversions, traffic, orders, etc.

At that point, every online store will have two options: to pin hopes on organic growth and until it happens. Or take the other route where the eCommerce stores can see the sales they seek with the help of Magento marketing activities like SEO, pay per clicks, social media, newsletters, blogs, and so on… to bring more traction to the store.

Technico was undergoing the same as well and wanted to get conversions again from the old customers. They approached DCKAP to work together on getting more traffic and orders for the new site. And we did offer what we always do – giving clients requests top priority and implementing our well-structured strategies to accelerate their brand building. Read on, to know more about what DCKAP did.

Challenges Faced

There were particular challenges we faced during the implementation, like the website’s UI/UX needed more enhancements and better ad campaigns were required. DCKAP recommended changes in separate areas of the website initially. To incorporate all the changes based on the User Behavior Study, DCKAP started revamping one page at a time and ended up changing the ‘About Us’ page, the ‘Contact Us’ page. And the ‘Home page’ itself. The website was also revamped based on the analysis of various aspects. It did bring positive impressions, the way DCKAP anticipated. Or rather, analyzed.

After their eCommerce store was prepared in Magento 2, Technico anticipated that they might face the following problems:

  1. Magento 2 implementation, SEO optimization, and marketing will exponentially boost the quantum of online store orders, customer registrations, and quote requests. They felt that as a result, they would find it increasingly difficult to handle them.
  2. Magento 2 and P21 are two different systems with different data types and specifications. It will not be directly feasible to transfer data (either manually or automated) between the two of them.
  3. Manually transferring data is an arduous process that leads to a lack of productivity due to wasting time on unwanted redundant activities. And teams responsible for back-office operations would not be able to get the required data at the required time for fulfilling eCommerce orders.

P21 Integration Business Requirements

The client felt the need to automate data transfers and business processes across its major applications. They wanted their front-end and back-end applications to talk to each other and eliminate human intervention for data transfer. Furthermore, the clients’ integration requirements included complex data transfer logic to connect with Epicor Prophet 21 which the native Prophet 21 API was unable to cater to.

Creating A Seamless Website

Having an effective web design is essential for any B2B company. DCKAP and Technico wanted the website to convey the brand at its finest. The UX experience was improved by using a straightforward approach. DCKAP aimed to:

  • Instantly capture the attention of the visitor and assist the visitor in perceiving what product, service, or solution the company is providing.
  • Be visually engaging and refrain from directing the users through complex navigations and category pages.
  • Select a web design that would take the visitors on a journey and take a conversation marketing approach rather than just content marketing.

SEO Highlights

SInce Technico knows the product better than anyone. We requested them to provide content related to the website like blog, meta title, descriptions, etc. Because we felt it would be more genuine and heartfelt when the content is from them. And yes, the content was indeed uplifting.

We started posting content-rich blogs based on focused keyword recommendations to improve and sustain Magento SEO rankings.

DCKAP set up eCommerce analytics: tracked the transactions, the number of orders, the performance of the running advertisements, and clicks on Google Ads, Google Analytics, Google Tag Manager & Google Search Console. This helped the client to understand and introspect how things were faring.

Analysis of Order information, Product performance, Category performance, Checkout behaviors, Shopping behaviors were done continuously, and a report was also provided to the client often to make them aware of the current scenario.

DCKAP also performed an extensive analysis of Google Analytics to determine bounce rates, site engagement, and other relevant metrics. Goals and Funnels have to be implemented to calculate eCommerce conversions. This helped us to examine the reasons why visitors are not becoming customers. With this data, DCKAP made the necessary changes to the online store.

Magento and P21 Integration

Technico has been built up as an online store using Magento 2. To combine their online and offline channels, DCKAP integrated their site from end-to-end with ERP EPICOR P21 using our product DCKAP Integrator. This allows the business to provide their B2B customers with an omnichannel experience. DCKAP Integrator’s Integration experts and solution specialists outlined the Magento P21 Integration process to the Technico team and drafted the following list of data points that the client wanted to integrate between Magento and P21.

  1. Customer Data: Magento > P21
  2. Product Information: P21 > Magento
  3. Order Status Using Custom P21 API: P21 > Magento
  4. Product Inventory: P21 > Magento
  5. New Orders Sync: Magento > P21
  6. Pricing Details: P21 > Magento

Magento P21 Integration was delivered on time by our integration experts to the Technico team with all the promised data points synchronized and integration flow up and running. The client was very happy to see the integration setup successfully and important dataflows automated. With this new and improved workflow, Technico scaled up their distribution business and expanded their reach through Magento P21 Integration using DCKAP Integrator.

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Third-Party Extensions

Today, there are barely any eCommerce systems that do not entail some third-party integration. The eCommerce ecosystem has advanced, and there are highly specialized plug-ins that cater to every kind of business operation conceivable. Based on Technico’s needs, the Magento 2 Developers at DCKAP implemented the following third-party integrations/extensions:

  • Bold Order Comments
  • MageFan Blog
  • MagePlaza Layered Navigation
  • Solwin Google Language Translator
  • Smartwave for Porto Theme
  • Tawk Live Chat Widget
  • DCKAP Integrator For Integration with P21
  • DCKAP Category Search
  • Certain Custom Modules by DCKAP

Open Source B2B eCommerce

Magento is a flexible eCommerce platform that offers online merchants a flexible shopping cart system, thus helping in having control over the look, content, and feel of their online store. The project plan consisted of custom integrations to extend the functionality of Magento 2, as well as to enhance the shopping experience of the customer. DCKAP has written and implemented the custom modules for the functionalities below:

  • B2B Customer Activation After Registration
  • Shipping Calculations Based On Client Req.
  • P21 Integration w/ Six Data Syncs

And when it came to SEO: As a result of putting an eternal Magento SEO effort to improve the site and increase its traffic, the number of requests for quotes on the website was increased, phone calls requesting for quotes increased. The volume of organic visits and rankings of the main target keywords went up.

Google Ads were optimized for better results, and there was also an increase in the website’s assisted conversions. The results were optimistic: 34% increase in quality conversions, a 51% increase in page views, with 61% spike in average session duration and site engagement, and a substantial 27% decrease in bounce rate.

WHAT THE CLIENT SAID

“Technico has worked with DCKAP to provide an interface between our ERP system, Epicor Prophet 21, and our Magento eCommerce site, www.technico.com via their CLORAS API. Their insight, teamwork and knowledge base has proved invaluable to the progress of the project.

 

Tom

Owner of Technico

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