The Lab Depot
The Lab Depot's move from manual work to smart automation.
About The Lab Depot
The Lab Depot, Inc. (TLD) has been a trusted name in laboratory equipment and supply distribution for over 30 years. As a veteran-owned ecommerce business, they serve biotech, pharmaceutical, industrial, academic, and government laboratories across North America.
Their commitment to exceptional service is what sets them apart. TLD ensures its customers get the highest-quality lab supplies, backed by a responsive and knowledgeable support team. As their business grew, managing operations across multiple platforms, Prophet 21, Magento, and HubSpot required an upgrade for streamlined operations.
The Challenge
As a high-volume distributor, The Lab Depot handles 50–80 orders per day, each requiring smooth processing from Magento (their ecommerce platform) to Prophet 21 (their ERP). They use HubSpot to track customer interactions, analyze buying behaviors, and personalize outreach.
They identified the following challenges:
- Data Wasn’t Flowing Between Systems – HubSpot wasn’t automatically pulling in customer order history, interactions, and engagement from P21 and Magento. This meant the sales and marketing teams were working with incomplete information, making it harder to understand customer behavior or send targeted communications.
- Order Entry Was Still Manual – Orders placed in Magento had to be manually entered into P21, consuming valuable time and creating room for errors.
- Customer Insights Were Delayed – Without real-time data updates, the team didn’t always have a clear picture of customer activity: who was buying, how frequently, or what trends were emerging.
- Scaling Future Operations Would Be Tough – The Lab Depot was already considering future upgrades, including automated pricing updates and possibly adopting a Product Information Management (PIM) system. But without a solid integration foundation, those next steps would be challenging.
They needed a solution that could automate their workflows, eliminate manual processes, and bring all their business data together in one place.
The Solution
To eliminate these challenges, The Lab Depot chose DCKAP Integrator, to connect their key business systems:
Prophet 21 to HubSpot Integration
- Automatically syncs customer data between P21 and HubSpot.
- Gives sales and marketing a real-time view of customer behavior and order history.
- Helps personalize outreach and track high-value customers.
Magento to Prophet 21 Integration
- Automates order processing, eliminating manual data entry.
- Reduces errors caused by manual input.
- Saves time for employees, allowing them to focus on customer support and business growth.
Integration Pipelines
To ensure seamless data flow and operational efficiency, we set up multiple integration pipelines between Magento, Prophet 21, and HubSpot. These integrations automate data exchange, reduce manual efforts, and enhance real-time decision-making.
Here’s how the systems are now connected:
- Customer Data Sync: Magento → P21→ HubSpot (Batch Integration)
- Product Sync: P21 → Magento and HubSpot (Batch Integration)
- Inventory Sync: P21 → Magento (Batch Integration)
- Sales Order Sync: Magento → P21 (Batch Integration)
- Order Processing: P21 → Magento (Batch Integration)
- Dynamic Customer Check: P21 → Magento (Dynamic Integration)
- Customer Updates: P21 → HubSpot & Magento (Batch Integration)
- Contact Updates: P21 → HubSpot & Magento (Batch Integration)
- Offline Orders: P21 → Magento (Dynamic Sync)
- Customer Address: Magento → P21 (Dynamic Sync)
- Customer Shuttles: P21 → HubSpot (Batch Integration)
- Recent Purchase: P21 → Magento (Dynamic Sync)
- Buying History: P21 → Magento (Dynamic Sync)
The Lab Depot no longer has to rely on disconnected systems. Everything is now talking to each other, streamlining their entire operation.
The Impact
- The sales and marketing teams now have a clear, data-driven picture of customer behavior. They can further personalize outreach, track buying trends, and make faster, informed decisions.
- Automating order flow between Magento and P21 has freed up resources, allowing employees to focus on more strategic tasks.
- With streamlined operations, The Lab Depot is now well-positioned to explore pricing automation, PIM adoption, and other enhancements without worrying about disconnected data.
Final Thoughts
The Lab Depot has always valued precision and efficiency. They had the right tools, the right team, and a clear vision. They just needed their systems to work together smoothly. With DCKAP Integrator, they didn’t have to overhaul their operations or change the way they worked. Instead, their existing systems started working for them, not against them.
If your business is built on great service and strong operations, the right integrations can take it even further. Let’s make your systems work smarter, just like The Lab Depot did.
