Robertson Lighting
Industrial Grade UV Ballasts for Critical Infrastructure
INDUSTRY
Lighting Industry
PLATFORM
DCKAP Commerce
ERP
Epicor Prophet 21 Cloud
MIDDLEWARE
DCKAP Integrator
Client Overview
Robertson Lighting (Robertson Worldwide) has been a pioneer in lighting technology for over 75 years, providing premium-quality ballasts, LED drivers, retrofit kits, and lighting solutions. Their focus on reliability and innovation has made them a trusted partner for wholesale distributors and contractors across North America.
The Challenge
Robertson Lighting previously operated its eCommerce site on the Nomad platform, integrated with Acumatica ERP. While it met basic needs, several pain points slowed business growth:
- Slow Site Performance – Pages took too long to load, impacting conversions and user satisfaction.
- Poor Search Experience – Customers struggled to find the right products quickly, leading to abandoned sessions.
- Limited Content Flexibility – UI changes and content updates required technical intervention.
- B2B Pricing Gaps – No robust tier pricing for different customer segments.
- Checkout Friction – The old checkout process had multiple steps, causing drop-offs.
- Lack of Mobile Optimization – Mobile shoppers had a less-than-ideal experience due to non-responsive design elements.
The Solution: Migration to DCKAP Commerce
Robertson Lighting partnered with DCKAP to migrate from Nomad to DCKAP Commerce, while continuing to connect with Acumatica ERP through DCKAP Integrator.
Key Features Implemented:
1 Headless Commerce with Built-in CMS
- Marketing teams can now make real-time UI and content changes without developer involvement.
- Flexible design controls for banners, product layouts, and category pages.
2. Enhanced Search
Faster indexing, autocomplete suggestions, and filter-based navigation for quick product discovery.
3. Performance Optimization
- Headless architecture and optimized APIs reduced load times significantly.
- Mobile and desktop performance improved across the board.
4. Full-Fledged Tier Pricing
- Complex B2B pricing rules configured for customer groups, quantities, and negotiated rates.
- Real-time sync from Acumatica ERP to DCKAP Commerce.
5. Responsive Design
- Fully optimized for mobile, tablet, and desktop.
- Customers enjoy a consistent, seamless experience on any device.
6. Better Checkout Experience
- Reduced steps for checkout, improving completion rates.
- Clearer pricing display, shipping options, and guest checkout support.
- Faster load time for checkout pages, reducing cart abandonment.
7. ERP Integration via DCKAP Integrator
- Automated sync of product data, inventory, customers, orders, and pricing between Commerce and ERP.
- Eliminated manual entry errors and saved operational time.
Implementation Highlights
- Migrated product catalogs, tier pricing, and historical orders from Nomad without disruptions.
- Integrated real-time inventory and pricing updates from Acumatica.
- Implemented new search with instant result rendering and filter refinements.
- Designed a responsive, modern storefront with an optimized checkout flow.
Business Impact
1. Performance Gains
Load times improved by 40%+, boosting conversions and engagement.
2. Better Search Experience
Customers now find products in seconds, reducing search-related complaints.
3. Content Flexibility
Instant CMS updates without developer bottlenecks.
4. B2B Pricing Precision
Tier pricing increased bulk orders and improved order value.
5. Seamless Mobile Experience
Mobile traffic conversion rates increased due to responsive design.
6. Checkout Optimization
Higher checkout completion rates with fewer steps and faster page loads.
7. Operational Efficiency
ERP integration reduced manual work and improved data accuracy.
Why DCKAP Commerce + Acumatica ERP Works for Robertson
By moving to DCKAP Commerce, Robertson Lighting gained a faster, more flexible, mobile-friendly, and fully integrated commerce ecosystem. The combination of headless CMS control, improved search, tier pricing, and ERP integration empowers them to scale operations while delivering a superior customer experience.
TESTIMONIAL
