Brooks Hamilton explains why AI strategy is essential for distributors and how to execute it effectively
Austin, Texas—In the latest episode of the Driven by DCKAP podcast, Karthik Chidambaram speaks with Brooks Hamilton of AI Strategy Advisors about how distributors can adopt AI strategies to increase sales, reduce costs, and improve customer and employee satisfaction. Hamilton explains why AI strategy is becoming essential and shares actionable insights for execution.
Key Highlights:
- AI strategy is critical for distributors to remain competitive as AI adoption accelerates.
- Hamilton advises starting small with AI projects to build momentum and demonstrate ROI.
- The key to AI success lies in aligning AI initiatives with company values and business goals.
AI Strategy As A Competitive Advantage
Hamilton emphasized that AI is no longer a future consideration—it’s already reshaping the distribution industry. “AI strategy is going to be one of the most fundamental aspects of distribution over the next five to ten years,” Hamilton said. “If you’re not building an AI strategy now, you risk falling behind.”
For distributors, the opportunity lies in increasing sales and reducing costs while improving customer and employee satisfaction. “AI gives companies the ability to improve both margins and customer satisfaction at the same time, which wasn’t always possible with past technological shifts,” he added.
Starting Small To Build Momentum
Hamilton recommends starting with small AI projects to build confidence and demonstrate results. “One distributor we worked with automated their rebate process, which saved significant time and increased margins,” Hamilton explained. “That small win motivated the business to expand its AI adoption.”
Aligning AI With Core Values
Successful AI adoption hinges on aligning initiatives with a company’s values. “If you’re an organization that’s financially KPI-driven, you need to push for cost changes and revenue growth,” Hamilton said. “But if you’re family- or employee-owned, the way AI is used may look very different.”
Speed And Adaptability Matter
Hamilton emphasized that companies willing to move quickly and learn by doing will be best positioned to succeed with AI. “The prize will go to those who are fast and nimble,” he said. “Companies that treat AI as a long-term capability rather than a one-time project will position themselves for sustainable success.”
More Information
- For more details, visit the Driven Podcast portal or tune in on YouTube or Spotify.
- For information about ERP integration, check out the DCKAP Distributor Blog.
- Subscribe to the Driven by DCKAP Podcast.
About the Driven Podcast
The Driven by DCKAP Podcast is an audio and video show that explores leaders’ stories, digital journeys, and insights on trends in B2B and distribution. The podcast is hosted by Karthik Chidambaram, Founder & CEO of DCKAP, who grew the company from a start up to a global team of more than 200 employees. DCKAP earns several trust badges by G2.com, the world’s largest tech software marketplace, including category “Leader”, “High Performer Americas” and “Users Most Likely to Recommend.”
About DCKAP
DCKAP is a leader in digital solutions that help distributors systems’ talk to each other. Its technology solutions simplify software integrations, e-commerce, and product information management for B2B companies. DCKAP’s flagship product, DCKAP Integrator, helps distributors and manufacturers to automate data between ERP, e-commerce, and CRM systems. Founded in 2005, DCKAP is a global and distributed team headquartered in Austin, TX. Visit DCKAP at dckap.com or follow on LinkedIn.
About AI Strategy Advisors
Hamilton AI Strategy Advisors helps businesses develop and execute AI strategies that align with their core values and business goals. The company provides AI consulting services to leading distributors and manufacturers, helping them drive revenue growth and improve operational efficiency. Visit AI Strategy Advisors at https://strategyadvisors.ai.
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