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B2B Innovator Mark Dancer Discusses Flourishing Business the Driven by DCKAP Podcast

Sonia Coleman
April 19, 2024 |
Mark Dancer, CEO, Network for Business Innovation | How Can Distributors Innovate To Dominate | Driven by DCKAP

NAW Fellow, Writer, and Futurist Shares Insights on Writing and Innovation 

Austin, Texas—In this insightful episode of the Driven by DCKAP podcast, host Karthik Chidambaram talks with Mark Dancer, CEO of the Network for Business Innovation, about writing, innovation, and distribution. 

Mark Dancer on Flourishing Business is Dancer’s digital newsletter which is published on the Substack platform. “Part of my mission is to unlock ideas that can help distributors achieve their potential. If I can just spark one new company, one new idea, I’ll feel pretty happy,” explains Dancer.

Dancer also discusses his writing process; the business of writing including sponsors and marketing; and his foray into videos. 

Distributors as Intermediaries of Innovation

As a fellow of the National Association of Wholesaler Distributors (NAW) Institute for Distribution Excellence, Dancer helps distributors innovate their processes, culture, job definitions, and ultimately their business models through research and education.

In this podcast, Dancer shares his vision of distributors as intermediaries who overcome disruption and create value for customers with their knowledge, resources, skills, tools, and relationships. His guidance helps distributors thrive in today’s dynamic business landscape.

More Information

·  For more details, visit the Driven Podcast portal or tune in on YouTube or Spotify.

·  For information about ERP integration, product information management, and more, check out the DCKAP Distributor Blog.

·  Additional resources: ERP System Integration | ERP – E-commerce Integration Guide

·  Subscribe to the Driven by DCKAP Podcast

About the Driven Podcast

The DCKAP Driven Podcast is an audio and video show that explores leaders’ stories, digital journeys, and insights on trends in B2B and distribution. The podcast is hosted by Karthik Chidambaram, founder and CEO of DCKAP, who grew the company from two employees to a global team of more than 200 employees. DCKAP was recently awarded “Users Most Likely to Recommend,” “Easiest to Use,” “Best Support,” “Easiest to Do Business With,” “High Performer,” and “Best Meets Requirements” by, the world’s largest and most trusted tech software marketplace.


DCKAP is a digital solutions leader that helps distributors make their systems talk to each other. Its cutting-edge solutions simplify e-commerce, software integrations, and product information management, ensuring B2B businesses stay ahead in an increasingly digital world. Its flagship product, DCKAP Integrator, is used by distributors and manufacturers to automate data between ERP, e-commerce, and CRM systems. Founded in 2005, DCKAP is a global and distributed team headquartered in Austin, TX. Visit DCKAP at or follow us on LinkedIn.

About the Network for Business Innovation

The Network for Business Innovation focuses on navigating the challenges posed by disruption, disintermediation, digital transformation, and social trends that impact customer experiences, go-to-market strategies, and business model design. Mark Dancer and the Network for Business Innovation aim to connect game-changing ideas with practical advice and innovation best practices. Leveraging 30 years of channel design experience across diverse industries, they develop actionable plans that empower businesses to thrive in an ever-evolving landscape. Access Mark Dancer on Flourishing Business at:

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