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Implementing Microsoft Dynamics 365 Business Central for Commerce: How to Make it Work For Your Business

Aiswarya Madhu
August 5, 2022 |
Microsoft Dynamics 365 Business Central

In today’s fast-paced digital world, eCommerce, no matter whether it’s B2B or B2C, must offer customers a seamless experience from the moment they discover an online store, to the point of purchase and well beyond. 80% of consumers are more likely to purchase when brands offer experiences personalized to them. In order to do so, business owners and distributors are moving their businesses to cloud-based software solutions that streamline operations, reduce costs and enhance customer experiences. 

You might have heard about Microsoft Dynamics 365 Business Central and also explore about microsoft dynamics crm data integration . Microsoft Dynamics 365 Business Central is a comprehensive ERP suit that can help your business to run more efficiently. It provides a single, unified view of your entire business, from sales and marketing to finance and operations.

In a world where technology is constantly transforming how we live and shop, retailers that stay ahead of the curve by implementing adaptive business solutions will thrive while their competitors wither away. This means businesses need powerful and robust solutions like Microsoft 365 Business Central to manage their operations. 

Nitty-Gritty of Microsoft Dynamics 365 Business Central?

Microsoft Dynamics 365 Business Central is a modern solution designed to meet the needs of small and mid-size businesses in multiple industries. It provides core  business management tools along with add-on modules to support your specialized operations. The solution is delivered as a cloud service, so you can access your data anywhere using mobile capabilities.

Microsoft ensures business security and compliance with industry standards through its extensive cloud infrastructure and technology. And it features a user-friendly interface that is easy to learn and use. Plus, it integrates with other Microsoft applications such as Office 365 and Dynamics CRM, so you can share data and collaborate more easily with your team.

If you’re looking for a comprehensive business management solution that is easy to use and based in the cloud, then Microsoft Dynamics 365 Business Central is the solution for you.

Read More: The Distributor’s Guide to Microsoft Dynamics 365 Integration: Optimize Efficiency and Profitability 

Features of Microsoft Dynamics 365 Business Central

Business Central is different from other ERP systems in a few important ways:

  • First, Microsoft Dynamics 365 Business Central is the perfect solution for small businesses that want to streamline their operations and improve efficiency. It is a cloud-based system, which means that it is always up-to-date and accessible from anywhere. 
  • Second, it is designed for small and medium-sized businesses, making it affordable and easy to use. 
  • Third, it integrates with Office 365, which means that you can access your business data from any device or location.

Here are some of the core features of Microsoft Dynamics 365 Business Central: 


The Accounting component of Microsoft Dynamics 365 Business Central allows you to record transactions that affect your cash flow. You can also use it to manage your accounts receivable, accounts payable and inventory. The application provides an easy way to create recurring invoices, purchase orders and other documents.

Asset Management

The Asset Management component includes several tools that help you track the performance of your assets across all departments in your organization. It lets you view financial information at a department level as well as by account balance or cost center. You can also use this tool to create reports about every aspect of your business, including profit and loss statements, balance sheets and cash flow statements.

Inventory Management

The Inventory Management component lets you track inventory levels with ease by allowing you to set up multiple shelves in one workspace and track items from receipt through delivery in real time. You can also create a single item list that shows the number of units on hand at any given time along with their status (open orders, backordered items).

Handling and order processing abstract concept vector illustration. Order documentation, processing system, handling customer request, logistics, automated logistics operations abstract metaphor.

Project Management

Project management is a core competency that businesses need to be able to manage projects, whether they are large or small. Business Central is a project management tool that enables you to manage your projects in an agile manner. With Project Management, you can track all the activities of your team and get real-time feedback from your stakeholders. You can also set up automated email notifications so that you are always informed about any changes in the status of the project.

Sales and Marketing Automation

Sales and marketing automation is a key component of any successful business. Business Central helps you automate sales processes and improve efficiency by integrating with many different systems like CRM and ERP systems to automate key business processes such as quoting, proposal generation, lead generation, appointment scheduling and more.

Microsoft Dynamics 365 Business Central is easy to use and can be accessed from anywhere, anytime. It is perfect for businesses that want to move away from on-premises software and take advantage of the cloud.

Recommended Reading: Cloud ERP System and Solutions – Why does your business need one?

What Are the Benefits of Using Business Central?

Microsoft Dynamics 365 Business Central offers a wide range of benefits for businesses of all sizes. It is a comprehensive business management solution that can help you streamline your operations, increase efficiency, and improve profitability. Business Central can handle everything from financial reporting to sales and marketing to manufacturing.

Here is a detailed list of top benefits you can get by using Microsoft Dynamics 365 Business Central:

Track Your Customers and Your Business Data in Real Time

As your business grows, you’ll undoubtedly amass a large amount of data on your customers and the organization. This data can help you understand your customers better, and serve them better as well. Unfortunately, collecting and organizing this data can take a long time – and it might take even longer for your organization to act on it. In a cloud-based business solution like the Microsoft Dynamics 365 Business Central for Commerce, your data will be available in real time, which means you can collect and understand it immediately. This insight will allow you to make better decisions, and serve your customers better.

Build a Solid Basis for Customer Relationships

When customers are looking to make a purchase, they want to be sure that they’ve made the right choice. They want to feel confident that the product or service they’re purchasing will meet their needs and expectations. With a cloud-based business solution like Microsoft Dynamics 365 Business Central for Commerce, you can build a solid basis for customer relationships by providing them with personalized and relevant information regarding their purchase – both before and after they make it. Your business solution will allow you to collect information about customers, products and services. You can then use that information to provide tailored recommendations and suggestions to customers. For example, if a customer is browsing your online store and shows interest in a specific product, you can recommend other products that go well with it.

Build a Robust Merchandising, Marketing and eCommerce Platform

When it comes to a robust eCommerce platform, Microsoft Dynamics 365 Business Central for Commerce has got you covered. The business solution can help you promote products, services and campaigns in a variety of ways, including: – Email marketing campaigns – You can use email marketing campaigns to reach out to customers and help boost sales. You can also use them to send personalized marketing messages that match your customers’ interests and needs. – Social media marketing – Social media is a powerful marketing channel – one that almost every consumer is immersed in. Microsoft Dynamics 365  Business Central for Commerce allows you to engage with customers on social media and help build your brand awareness. – Search engine optimization – An SEO campaign can greatly increase the number of people who come across your website. A business solution like Microsoft Dynamics 365 Business Central for Commerce will allow you to manage SEO campaigns easily and effectively.

Related Content: Quick & Secure Microsoft Dynamics Adobe Commerce Integration Guide

Enable Responsive Organizational Performance

Retail organizations make numerous sales and generate large amounts of revenue. However, most of the time, only a portion of those sales are actually recognized as revenue. This is due to the lag time between the sales made and the point at which they’re recognized. A cloud-based business solution like Dynamics 365 for Commerce can help you close the gap between sales and revenue recognition. By offering customers more payment options, you can speed up the receipt of revenue. Additionally, you can use a business solution like Dynamics 365 for Commerce to analyze inventory and demand levels. This will allow you to act quickly, and reallocate inventory where it’s needed most.

Provide Transparency via Real-Time Data Analysis

Your business solution should provide you with insights on your customers’ purchasing habits, trends and more. By analyzing your data in real time, you can gain a better understanding of your customers and the organizational performance. Your business solution should also allow you to view data across different departments and business units. This will allow you to identify where adjustments may need to be made, and where improvements can be made. For example, if you see that customers who purchased product A were also interested in product B, you can use this data to make adjustments to product B’s marketing campaign.

Business Intelligence

Business Intelligence (BI) applications are designed to help users get answers to their questions quickly and easily. BI solutions give you the ability to create reports that provide insight into the performance of your business. They can be used for forecasting, analyzing trends, tracking key metrics, and more. BI solutions are commonly used in areas such as finance, retailing, healthcare, manufacturing, and media & entertainment.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) solutions help organizations improve their customer service by providing a platform for collecting customer information such as contact information, buying habits, transaction history and more. CRM solutions can also be used for managing customer relationship management strategies such as marketing campaigns designed specifically for each individual client.

Seamless Integration

Microsoft Dynamics 365 Business Central is a cloud-based ERP solution that integrates with all major business applications, including Office 365, PowerApps and Power BI. Business Central also offers a two-way sync between the cloud and on-premises systems for faster implementation and maintenance.

Microsoft’s integration with other Microsoft products allows organizations to further streamline their business processes through automation and collaboration. The ability to integrate with other Microsoft software makes it easy for companies to leverage their existing investments in the cloud while still providing access to the latest products and services.

Similar Reading: BigCommerce Microsoft Dynamics 365 Integration Explained

How Much Does Business Central Cost?

Microsoft Dynamics 365 Business Central is a powerful business management solution that can help you streamline your operations and improve your bottom line. But how much does it cost?

There are three price tiers for Microsoft Dynamics 365 Business Central: Essentials, Premium & Team Members. 

  • Dynamics 365 Business Central Premium licenses start at $100 per user/month, 
  • Dynamics 365 Business Central Essentials start at $ 70 per user/month.
  • Dynamics 365 Business Central Essentials for Team Members starts at $8 Per user/month

Microsoft Dynamics 365 Business Central Integration Capabilities

As we mentioned earlier, a key advantage of using a cloud-based business solution like Dynamics 365 for Commerce is that you can easily integrate other business tools and resources into it. This means that you can use the business solution to bring together your eCommerce platform, customer relationship management (CRM) system, supply chain management (SCM) platform, and other business tools. Doing so will allow you to use their collective data to inform your organizational decision-making. This will help you provide a better customer experience and allows you to use these different business tools to their full potential. 

However, to integrate Microsoft Dynamics Business Central with other applications, you need a middleware solution that acts like a catalyst to speedup bi-directional data sync. By integrating Microsoft Dynamics 365 Business Central with eCommerce platforms and CRM systems with the assistance of DCKAP Integrator, cloud-based Integration platform, organizations can reap the benefits of a modern, connected, and intelligent business management solution. 

Relevant Reading: Microsoft Dynamics Magento Integration: Connect your favourite applications

How Does DCKAP Integrator Help?

DCKAP Integrator is the no. 1 ERP and eCommerce integration platform for distributors that helps to make data-driven decisions for your business growth. 

Here are some of the benefits of using DCKAP Integrator to connect your Microsoft Dynamics 365 Business Central with eCommerce & CRM:

Centralizes Data

eCommerce and CRM systems work with data that is not always available in a single place. Even if you have a large number of customers and sales reps, it can be difficult to track all of their contacts and activities. With Microsoft Dynamics 365 Business Central integration, you can connect all of your customer contacts and activities from one system. You’ll be able to visualize all of this information at once, making it easier for your team to make decisions based on real-time information.

Ensures Data Driven Decision Making

It’s not enough for managers to have access to all of their own data; they also need access to relevant data from other sources. If you don’t have the right information at your fingertips, you’ll never know when something important has changed or what needs attention next, which means you’re less likely to make appropriate decisions. With DCKAP Integrator, it will be easier for managers to take advantage of relevant information that could help them make better decisions related to sales, marketing and customer service. 

Augments Sales Funnel optimization

When you use DCKAP Integrator to connect your Microsoft Dynamics 365 Business Central with eCommerce & CRM, you can easily create a customer journey and enhance your sales funnel optimization. You can also create different types of customer journeys based on the type of business that you are running. This is done by creating different user roles in Microsoft Dynamics 365 Business Central as a part of this process.

Prioritize Goals & Tasks

You can prioritize your goals and tasks in an effective manner by using DCKAP Integrator to connect your Microsoft Dynamics 365 Business Central with eCommerce & CRM. This will help you achieve your business goals faster and more efficiently.

Enhances Flexibility & Customization

DCKAP Integrator provides a lot of flexibility in customizing your ERP with eCommerce functionality. By combining the two systems, you can create customizations like adding different product types and extending the functionality to multiple products.

Learn More: ERP Integrated Solutions: Boost Business Agility & Visibility

Ensure Digital Transformation with Microsoft Dynamics 365 Business Central

Choosing the right ERP system matters a lot in Microsoft Dynamics 365 Business Central is an all-in-one business management solution that’s perfect for small businesses. It’s easy to set up and use, and it provides everything you need to run your business, including invoicing, accounting, and sales automation. Moreover, the integration capabilities is what makes Microsoft Dynamics 365 Central the best in-class-breed among the ERPs in thee market. So if you are using Microsoft Dynamics 365 Business Central, get in touch with DCKAP to start your integration process.

Aiswarya Madhu

Aiswarya Madhu is a highly skilled and experienced content creator with over 2 years of expertise in developing engaging and informative content for eCommerce enthusiasts and distributors. She has a deep understanding of the dynamic world of eCommerce, with a focus on eCommerce integration and ongoing distribution trends. Aiswarya is committed to delivering high-quality, insightful, and engaging content to her readers beyond the DCKAP blog -- channeling her strengths in social media, Medium, Quora, video and more

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