After a wonderful Day 1 on Imagine Commerce, Day 2 started with a an astounding music followed by Keynotes from Craig Hayman, where the achievements from eBay and Magento were showcased.

 

The interesting part of the session was the 3 remarkable success stories of Rebecca Minkoff, ToysRUs and Shoe Carnival. The learnings in these three success stories  were enormous.

After this session, we had a great reception breakout and the market place was filled with Merchants, Solution providers and Technology supporters. We were happy to meet a lot of merchants and technology providers who stopped by our booth to say hello.

The next session was by Maria Karaivanova, on “How to bullet-proof your eCommerce site”

Some of the key findings to secure an ecommerce website are.

  1. Encrypt and secure customer data
  2. Create a custom admin path. instead of using the path ‘admin’.
  3. Choose a complex password.
  4. Always use secure FTP.
  5. Deploy a web application firewall.
  6. Have a DDOS mitigation plan.
  7. Keep your web site software updated.
  8. Be ready for spikes in traffic.

Keynote session

The most inspiring speech of the day was delivered by Steve Wynn – Chairman & CEO, Wynn Resorts, in his keynote session.

Some of the best ecommerce excellence was recognized in the Imagine Commerce 2015 awards. The following Merchants and Partners were awarded for their innovation and brilliance in eCommerce. 

Web Design Winner : Reed Krakoff – powered by One Rockwell

Marketing Campaign of the year : Converse – powered by Netstarter

Mobile Experience : Beaumotica – powered by Mediact

Customer Service : Signature Hardware – powered by Blue Acorn

B2B User Experience : Gemaire – powered by Perficient

international Expansion : Nestle – powered by eWave & Optaros

Omni Channel Experience : Designer Shoe Warehouse (DSW) – powered by eBay Enterprise

Sales Growth winner : Konga Ltd. – powered by Vaimo

Magento Pioneer winner : Fabrizio Branca, Marius Strajeru

The day concluded with the legendary Magento party where the entire crowd unwinded themselves for a few drinks and lots of fun.

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Being my first time at Imagine commerce it was a day of learnings,  inspiration and a great chance to communicate with the fellow Magento community.

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