Finding customers for any business is not easy. After all the marketing efforts and product showcase come customers, but the challenge is not over yet until we establish strong relationships with them.
If the customers are limited, the options are many, and reaching out to them also seems humanly possible. But what if the customer count is in the 1000s? How do we stay in touch with all of them? How can businesses keep customers updated about products and offers?
And how can brands turn their one-time buyers into repeat customers? That is when software like CRM comes into play for helping businesses centralize and optimize relationships with customers and prospects.
What is CRM?
Customer Relationship Management (CRM) is a key success factor to any business. The way you treat your customers says a lot about how your brand builds itself in the times to come.
CRM helps businesses to manage better interactions with customers, stores all the data in one place, segments customers based on their buying patterns, makes it easy to complete marketing efforts, and does a lot more in ensuring to improve business relationships and retain customers for a long time.
Companies have been using CRM Software for a long time and they have brought tremendous changes to the fortunes of companies. One such popular and effective CRM system is Oracle NetSuite CRM, which we are going to look into today, and also explain why CRM Integration is crucial for businesses who want to grow and scale.
What is Oracle NetSuite CRM?
Oracle NetSuite CRM helps to manage interactions and better relationships with current and potential customers. There’s a lot more intricate management that can be done with Oracle NetSuite CRM like customer service management, marketing automation, managing quotes, commissions, forecast sales, and many more packed and loaded in a single platform to provide a seamless window for communication with customers.
Benefits of Oracle NetSuite CRM
With the data you find in Oracle NetSuite CRM – customer preferences, transactions, products they like, interactions – you can give your sales and marketing team more power to propel their promotions. And ensure they deliver a consistent shopping experience for customers – old and new.
- Single Data Source: Customers shop from anywhere. Let be online, offline, via third-party sellers, direct-to-store, etc. What Oracle NetSuite CRM offers is a single-screen unified data of all the customers and prospects part of your brand.
- Improved Sales Performance: You can see the pipeline in the plan and the forecasts that are anticipated. Leveraging these details, the sales team can streamline the whole selling process.
- Campaign Management: Marketing that happens in all the social and other channels can be viewed and managed from a single space in Oracle NetSuite CRM. This makes running the campaign hassle-free and offers an overall view of the running status.
- Customer Satisfaction: Having all the details in hand, Oracle NetSuite CRM lets you access customer data, their likes, and so on. Using these, customer satisfaction and retention rates can be increased.
- Mobile: In spite of all these features, Oracle NetSuite CRM can be accessed using mobile too. Businesses can view, enter, and update customer or sales data directly from a mobile or tablet itself.
Oracle NetSuite CRM Integration
As your business grows, also does your customer database. Going further, it becomes complicated to manage all customer data – both existing and potential – in one repository without a CRM.
A step further, implementing an Oracle NetSuite CRM Integration with ERP or eCommerce will help you centralize, streamline, and optimize your communication with shoppers. Here are some benefits of Oracle NetSuite CRM Integration that you don’t want to miss out on.
1. Understand Buyer Behavior
Not all shop for the same products. Many customers look for specific details. When you have the shopping reports and trends in hand, it becomes easy for your team to (re)target customers and offer the right products they are looking for, using Oracle NetSuite CRM.
2. Improved Decision Making
When ERP and Oracle NetSuite CRM are integrated, you can easily check the products available, and parallels can be drawn. Plan in advance on when to order the next stock, reduce excess inventory, order based on customer trends, and reduce overall operational costs of the company.
3. Customer Information
While CRM stores details pertaining to customer contact details and sales, the ERP has a more broadened data of customers such as invoicing, payments, shipping, etc. – Integration of this CRM and ERP will help to keep the data points accurate without any data absence or repetition.
4. Product Details
Usually all the details of the product such as quotes, current prices, and inventory levels are stored in the ERP. If the customer support team has access to these details integrated into the Oracle NetSuite CRM, the get-back time to customers can be reduced drastically. In some ways, this helps to increase trust in customers and brand credibility.
NetSuite Integration: How Can It Be Done?
Now that we’ve spoken about the benefits of having Oracle NetSuite CRM for your business and why its integration with ERP is crucial for streamlining and succeeding in growth, the question arises on how we do it. Or who does the job for you?
An iPaaS (Integration Platform As A Service) can do the integration for you. To sum up, iPaaS offers a connector that connects Oracle NetSuite CRM with your existing ERP using the data fields that you opt for.
After integration with the connector, all the data is set to automated data transfer between Oracle NetSuite CRM and the ERP/eCommerce. Manual data entry is eliminated, employee working hours are saved, data redundancy and errors are reduced, and you can make informed decisions.
Bring the best out of your backend system by automating them, and build beautiful customer relationships, anytime, having updated data in your hand. Harness the power of integration and exceed customer expectations.
Do you want to see a real-time view of how effective CRMs and ERPs when working in tandem with integrations have increased efficiency for brands across the world? Talk to us and we’ll take you on a tour of our robust integration platform designed for distributors and companies who want to make it big.