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Understanding HubSpot NetSuite Integration

December 20, 2022
HubSpot CRM Integration - DCKAP Integrator

Hubspot Netsuite Integration – Are you looking for a way to sync HubSpot and NetSuite? You’ve figured out something. Connecting your marketing automation platform/system to your CRM is the key to getting more out of your sales process and marketing activities in order to acquire new customers and increase the net retention of your current client base with HubSpot NetSuite integration. 

“In this present context, with coronavirus-related business interruption affecting organizations all over the world, this sort of alignment is more crucial than ever,” says Gartner. And CRM integration helps you with building better customer relationships by simplifying contact management. 

Integrating your marketing and sales processes is one of the first steps toward achieving this alignment. 

What happens when HubSpot and NetSuite ERP are synced? It all depends on how you go about doing it. Native integrations (NetSuite fields/ NetSuite APi’s integration are free and simple to set up, but they have a lot of drawbacks. What you actually need isn’t simply to connect systems; you also need to make sure that the data they exchange is HubSpot lead intelligence data of high quality so that your marketing and sales teams can rely on it with HubSpot NetSuite integration. 

HubSpot is investing heavily in managing custom objects in order to give fundamental features to business clients that want them. They also want to keep mid-market customers who are limited by HubSpot’s growing capabilities. 

However, because the data fields in both systems is clean, you may execute higher-level operations with less human labor if you utilize the proper integration tool. It is possible to automate upsell and cross-sell chances, as well as the prioritizing of new sales leads. You gain a better understanding of your target market, the quality of your marketing campaigns increases, business processes and your sales staff complete transactions faster.

Read More: Oracle PeopleSoft & HubSpot CRM Integration: Manage Data Across Your Business

Efficient Data Management 

Data integrity is critical for every decision or campaign, but many systems are clogged with “dirty” data, such as duplicates, obsolete information, missing information, and erroneous information. You need HubSpot CRM integrations that allows you to keep incomplete HubSpot data from being sent to NetSuite. The last thing you want is for your NetSuite data to be corrupted. 

Time spent by knowledge workers discovering and obtaining information is reduced, and duplicate hours spent by different knowledge workers looking for the same or comparable material are eliminated. 

Due to low data quality, there will be less rework and rationalization. 

The return on investment (ROI) linked with certain analytics projects may be calculated. Impacts related to financial restatements are eliminated with HubSpot NetSuite integration. 

Personalized Marketing 

Personalization is something that every marketer understands. Statistics back it up, with 80 percent of customers stating they’re more inclined to buy from a company that offers individualized experiences, and 90 percent saying customization is very or somewhat desirable to them. 

Data is required for personalization, however not all data records are helpful. To understand the customer journey, you must communicate the most accurate and useful customer data from NetSuite to HubSpot. Only then will your marketing team be able to provide a tailored marketing workflows for your customers with HubSpot NetSuite integration. 

CRM integrationImproving Revenue Turnaround Time 

Using the proper integration solution that goes beyond simple integration, on the other hand, will provide you with opportunities to save a lot of time and provide you more reliable analytics. Even better, your teams will be able to identify where their efforts are having the most impact and what actions they should take next. The cornerstone for creating a quicker and more predictable time to revenue is predictive analytics with HubSpot NetSuite integration. 

According to Forbes, firms with precise sales forecasting are 10% more likely to gain revenue year over year, yet 61 percent of companies say “misleading buying signals” are one of their biggest lead scoring difficulties. The most popular approach for predicting sales readiness.

The difficulty with lead scoring is that it is based on personal preference. The use of subjective data is fraught with danger. Instead, you receive accurate insights when you have clean data resources flowing back and forth between HubSpot and NetSuite. 

You’ll need a solution that can do more than just connect CRM and marketing automation systems. How much more useful is it to understand the consumer actions that led to a customer? Customer data points (contact informtion), such as customer and prospect actions and purchase patterns, will be automatically collected, integrated, and cleansed by a customizable tool, and presented in a form that your marketing teams can utilize to assess their effect with HubSpot NetSuite integration. 

Recommended Reading: Hubspot – P21 Integration: A No-Nonsense Guide

Choosing The Right Middleware Platform 

Your chosen vendor should be able to demonstrate substantial HubSpot NetSuite integration expertise. 

They’ll need to understand how each system handles data. Before deciding on a HubSpot NetSuite integration or hubspot p21 integration, look for proof that your possible suppliers have integrated these technologies and how their clients have benefitted. 

The benefits and drawbacks of linking systems directly (point-to-point) vs using a middleware solution with a functional “hub” are explored.

The types of data that can be synchronized, the frequency with which they will be synchronized, and the volume of data that can be handled are all aspects to consider. 

In middleware solutions, there will be a link for each system, as well as an operational hub between HubSpot NetSuite integration and any other systems you desire to combine, referred to as “connectors.” 

Thanks to the hub, data will be synced and translated between your systems. Without having to rebuild your integration, connectors may be added or deleted, making it easier to add and remove systems. While the middleware method is harder to implement at first, it has a better ability to scale with your business.

You can check out our guide on Easy NetSuite Integration

Custom Solutions

If your company has specific needs, you might want to consider a custom integration solution. Direct integrations are increasingly frequent, but you must have faith in your integration partner’s ability and be prepared to work with them for the duration of your solution. 

With a HubSpot NetSuite Integration, you must be sure from the start that you have a complete grasp of your present and future HubSpot NetSuite Integration requirements.


A cloud-based connection provider like DCKAP Integrator or Boomi, which both offer connectors for these two apps, is one option for HubSpot NetSuite integration. These services link a wide range of corporate programs and are extremely customizable, allowing data to be merged or updated as it flows from one app to the next. 

If your sales data has to be cleaned up before being imported into NetSuite, or if you need to use various data sources or endpoints, this may be quite useful.

Relevant Reading: How to Set up a Successful CRM ERP Integration: Benefits, Challenges, and Best Practices

Data Types and Synchronization 

It’s critical to understand the sorts of data that may be transmitted and synced in order to avoid disappointment. Some systems, for example, may not automate or synchronize all sorts of data, instead of focusing on orders and inventories. You may discover that your solution lacks customer, product, or shipment tracking capabilities. 

The actual benefits of combining two strong technologies like HubSpot NetSuite integration are the improved operational efficiency and accuracy that can be gained by working with a single source of accurate data for numerous organizations.

Every business operation, from inventory management to order management to catalog management to billing, can be automated and communicated in real-time via HubSpot NetSuite Integration. You could also be able to react quickly to your consumers’ purchasing patterns.


You must put your faith in the assistance of your integration partner. 

You should talk about the amount of service you’ll get once your integration project is completed. Examine if they monitor data flows, for instance, to ensure that transactions run smoothly across your system. 

You’ll also want to know how fast they’ll respond if you have a problem; client happiness may hinge on their ability to resolve difficulties promptly. 

DCKAP Integrator provides client support 24 hours a day, 7 days a week, 365 days a year to ensure that your integrations stay up and running eternally. 

I hope you find this post to be useful.

Here you’ll find all the valuable information you need to manage your eCommerce distribution business. Let it be ERP integration, CRM integration or any other eCommerce services, get in touch with our support team to get hands on advanced software solutions that  facilitates automation. You can also save this page to your favorites for future reference. 

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