If you’re running or planning to run, an eCommerce store powered by Shopify, this article sheds some light on sending better emails campaigns through MailChimp paving a way to superior customer engagement.
Why don’t email campaigns do well all the time?
Have you ever thought how annoyed an average joe would be seeing an ocean of marketing emails flooding his inbox daily? You should be concerned about this factor if you’re running an ECommerce store, be it as a store owner or a marketer. Time and again email campaigns backfire and inadvertently results in the potential customers unsubscribing from your precious mail list. One of the main reasons for unsubscription is the irrelevancy of the mails. Why would a customer give a damn, if he/she has no idea about the products/services mentioned in the marketing email?
Why sending targeted emails is important?
The best solution for the above problem is to send relevant emails to the right audience. One of the better ways to identify the target audience are the visitors to your store and the trails left by them. Customers leave footprints (or should they be called ‘clickprints’?) all over your website, say checkout or cart pages. These clickprints give an idea as to what the customer was planning to buy or had in mind.
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Shopify and MailChimp – A Powerful Combination
and MailChimp are powerful platforms in their own ways.
Shopify is a clean, easy-to-use, and straightforward eCommerce platform that needs little to zero technical knowledge. Having served over 600,000+ successful businesses across the world, Shopify is a no-nonsense platform that allows companies to succeed in online business.
MailChimp, on the other hand, is the world’s largest marketing automation platform helping store owners to develop their eCommerce marketing strategy.
Why Shopify MailChimp Integration?
Syncing MailChimp with Shopify exports all the existing orders and customer information from Shopify account to MailChimp. The customers subscribed to marketing emails are created as lists in MailChimp. You could segment these lists according to your business needs.
Benefits of Shopify MailChimp integration:
- Order notifications
- Product recommendations
- Customer re-engagement (abandoned cart)
- Ad campaigns
- Popup forms
- Promo codes
- Pre-built segments
Sending Automated Order Notifications
MailChimp allows you to design notification emails that perfectly aligns with the brand. You could either choose from dozens of themes available out-of-the-box or create your own.[Source: MailChimp]
Transactional messages can include shipping notifications, invoices, order confirmation and so on. Fitting your brand image or ideas in every transactional message help connect better with the customers.
Sending Product Recommendations
Keep probing the customers who often make purchases from your store. Analyzing the customers’ purchase history would give you a good idea of their purchase pattern. With this precious data, you could send personalized suggestions to customers. MailChimp’s built-in product recommendations can help you generate up to 20% more revenue.[Source: MailChimp]
Re-engaging Lost Customers
Seeing a customer abandoning the cart is indeed quite unfortunate; however, this event gives you a piece of information what the customer is interested in. In the interest of re-engaging the lost customer, reminding them of what they’ve left behind will perhaps add value to the marketing efforts.[Source: MailChimp]
Running Ad Campaigns Through Social Media
Facebook, Instagram, and other social media platforms have become alternative digital channels of advertising. Customers spend more of their leisure time on social media than anything else. With MailChimp, creating ad campaigns across social media platform is simple and easy.[Source: MailChimp]
Creating Pop-up Forms
Pop-ups and small surveys within the eCommerce store help you get more customers on board. You could get hold of their email address, contact number, interested products, and more. MailChimp’s built-in Pop-up form generator could help you design multiple forms and try different placements and timing, from which you could know the ones with good engagement rate.[Source: MailChimp]
Increasing Sales Through Promo Codes
Encouraging your list of subscribers to use Promo Codes to make a purchase is by far the simplest way of conversion. Everyone loves Promo codes!!![Source: MailChimp]
Setting up pre-built segments
MailChimp allows you to group subscribers as segments according to the customer information such as demographics, engagement, and purchase history. Segmenting increases the relevance of the email campaigns and allow to send proper content to the people.[Source: MailChimp]
All the information shared above contributes to just the tip of the iceberg, and there is an ocean of opportunities open once you integrate MailChimp with your Shopify store.