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Riding the Omni Channel Wave – Part II

Tamizh Selvan
September 10, 2014 |

This article is a continuation of Part 1 where we explained about the challenges faced by Omni Channel retailers.

To overcome the challenges in the Omni Channel space, Retailers need one single central repository where they can view the complete data of order and inventory status.

Magento and eBay Enterprise’s Retail Order Management Solution provides, retailers and consumer goods manufacturers with retail/direct operations, the tools to manage, monitor and optimize Omni Channel order management—from the time of order entry through sourcing, allocation, shipping and fulfillment.

Regardless of whether an order originates online, in-store, through the call center or catalog, Magento and eBay Enterprise’s Retail Order Management Solution provides a global, real-time view of inventory, order status and location.

Magento clients may now purchase from eBay, a bundle of Ecommerce technologies and services, including order management, customer service, payment processing and fulfillment. The highly flexible and user friendly front end of Magento Enterprise is pre-integrated with the modular Omni Channel Solution suite of eBay enterprise.


The Retail Order Management Solution comprises of the following modules:

  • Distributed Order Management

This module actively manages orders received from multiple brands, sites and retail interfaces, and optimizes their distribution.

  • Omni Channel Inventory Management

This module provides an unified view of the inventory from the supplier to the store shelf. Retail Order Management solution’s real-time inventory management capability enables the retailer to know inventory level, and its current status.

  • Store Based Fulfillment

This module enables store associates to efficiently fulfill orders from the store inventory. It offers consumers more flexible and seamless shopping experiences with Ship-from-Store, In-Store Pickup and Ship-to-Store.

eBay Enterprise also provides StoreNet, one of the leading store fulfillment modules based on VendorNet platform.

Retail Mgmt Solution-compressed

  • Drop Ship Management

Drop shipping increases sales opportunities without the risk of inventory overhead. The drop ship manager automates order processing, exception handling, shipping, and invoicing.

  • Customer Service Tools

The tools included in the module are: customer service web store, for new order placement, account management issues, and a customer care application for post-sales support.

The other solutions provided are:

  • Reporting
  • Payments Processing
  • Fraud Protection & Risk Management
  • Taxes, Duties & Fees

Magento and eBay Enterprise’s Retail Order Management Solution enables mid-size retailer to succeed in an increasingly competitive environment. This powerful, flexible, modular solution enables the retailer to ride the Omni Channel wave.


White Paper – The Forrester Wave : Omnichannel Order Management , Q3 2014 by Peter Sheldon and Adam Silverman

WhitePaper – New eBay Enterprise and Magento Solution Powers Omnichannel Growth for Mid-Sized Retailers Kelly Henry, eBay enterprise

White Paper – Omni-Channel Inventory:Getting the BIG Picture By Bill McBeath

Tamizh Selvan

Tamizh Selvan heads the marketing efforts for DCKAP and its brands. He manages its content marketing and blog. He is a bibliophile and a cinephile. He can be found browsing at any one of the popular bookshops in Chennai during the weekends or watching movies at home.

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