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Why should you take Tony Seba’s class @ Stanford?

By |May 21, 2013 September 6th, 2022No Comments

This is my second course with Tony Seba and here is the one I took this quarter: BUS 47, Strategic Marketing of High Tech and Clean Tech.

Stanford Tony Seba WorkGoal - Real time solution

1. My intent was to learn more about marketing and branding so we could promote Workgoal , the new product from  DCKAP.  Where do you position your product and Who is the Market, Ask your Customer are some great questions he asked in the class and also explained the flow of marketing & branding . Look @ our Value Proposition Statement for Workgoal

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before the class: ” An End-End HR Solution that lets the team manage employee, store information/data and employee management and more.”

After the class: Improve Employee Productivity and reduce costs by 20% using Workgoal

The other biggest lesson I learnt was, on where to position your product in the market. Often times, you do need to review  whatever you are currently doing and the Continuing Studies Program @ Stanford does just that!

2.  Any course / event @ Stanford cannot be done with networking and meeting with peers. The class had a great audience from companies of all sizes and it was great to learn from fellow students. Tony did let us schedule events outside the class! The LinkedIN group served its purpose.

3. Outside class drinking party  & we pay for our own drinks 🙂

4.  Everyone in the class was asked to work on a presentation and you can also work as a team. I got to work with Sagarika Annapragada and it was a nice learning experience. Six selected presentations were  asked to present and Workgoal was one of them! I am glad we spent time and worked on the presentation.

5.  The course fee was $360/ Can we ask for more?

Thank you Stanford , Thank you Continuing Studies and Thank you Tony Seba

Karthik Chidambaram

Author Karthik Chidambaram

Karthik Chidambaram is the Founder & CEO of DCKAP. He bootstrapped the company in 2005 from his small apartment in Chicago, Illinois. DCKAP was started with 2 people, 2 computers and 2 desks and is now a global team with headquarters in the Greater Austin area (Round Rock, TX) and operations in Chennai, India. You can read more about him on his personal blog here.

More posts by Karthik Chidambaram

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