This is my second course with Tony Seba and here is the one I took this quarter: BUS 47, Strategic Marketing of High Tech and Clean Tech.
1. My intent was to learn more about marketing and branding so we could promoteÂ Workgoal , the new product from DCKAP. Where do you position your product and Who is the Market, Ask your Customer are some great questions he asked in the class and also explained the flow of marketing & branding . Look @ our Value Proposition Statement for Workgoal
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before the class: ” An End-End HR Solution that lets the team manage employee, store information/data and employee management and more.”
After the class: Improve Employee Productivity and reduce costs by 20% using Workgoal
The other biggest lesson I learnt was, on where to position your product in the market. Often times, you do need to review Â whatever you are currently doing and the Continuing Studies Program @ Stanford does just that!
2.Â Any course / event @ Stanford cannot be done with networking and meeting with peers. The class had a great audience from companies of all sizes and it was great to learn from fellow students. Tony did let us schedule events outside the class! The LinkedIN group served its purpose.
3. Outside class drinking party Â & we pay for our own drinks 🙂
4. Â Everyone in the class was asked to work on a presentation and you can also work as a team. I got to work with Sagarika Annapragada and it was a nice learning experience. Six selected presentations wereÂ asked to present and Workgoal was one of them! I am glad we spent time and worked on the presentation.
5.Â The course fee was $360/ Can we ask for more?