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C-Line Products

C-Line Products

B2B and B2C E-Commerce Implementation with Magento P21 Integration.

About C-Line Products

C-Line Products, Inc. is a leading B2B and B2C provider for plastic storage, organization items as well as identification products. Their main client base belongs to the office products industry. Situated in Mount Prospect IL, they have streamlined their corporate functioning and distribution facility here. C-Line Products has been in the business for 70 years. Their repository of products ranges from sheet protectors, media storage products, report covers amongst many others.

However, while their customer service is unparalleled with a proud single shipment fill rate over 99.6% boasting of a quick turnaround time, their eCommerce front was still conventional and traditional.We aimed at a migration of data spanning worth seventy years since they have been in the business. Additionally, we prioritized a smooth front end; here are the highlights of the project:

eCommerce Services

  • Design & development of eCommerce website
  • Optimization of page load speeds
  • Implementation of a dealer locator with multiple locations across the country
  • Seamless migration to Magento 2 with the integration of the Epicor P21 system.
  • WorldPay Integration
  • Effortless checkout with online shopping experience

One of our biggest challenges was to implement a dealer locator with multiple locations across the country. Additionally, the structure, layout and functionality of the website was set with some old systems and we built it with current industry standards.

Our biggest challenge and favorite part of implementing this project was to cater equally to both B2B and B2C consumers- as both require different expertise and we were able to attain both! The eCommerce integration for Magento 2 and P21 helped us attain a seamless migration too and ultimately, choosing the right payment gateway for a client as vast as this was also something we achieved successfully.

Project highlights

With migration of data worth 70 years plus aiming at a smooth frontend, here are the primary implementations we carried out for this project:

Customer Registration: Registration forms were made differently for both B2B and B2C- with both online and offline sync.

Menu navigation: Implementation of the same menu navigation using mega menu in Magento 2.x. for both B2B & B2C websites.

Product Search: ElasticSearch was integrated so that the users could look up products using attributes, synonyms & stop words for both B2B and B2C websites. We also integrated search auto suggestions with functionality in the search input box.

Product detail page: The user can access the product detail page by clicking on a product from the product listing page. We offer our price and bulk price keeping in mind varying customer interests.

Checkout & Payments system: We zeroed in on WorldPay for checkout and payment gateway system for seamless checkout process. This gateway was made available for both credit cards and other payment methods.

Shipping: The client partnered with FedEx to deliver all the products to B2B and B2C Users.

Exemption: Our Tax Exemption extension is used to manage tax exemption certificates from customer accounts and provide tax-free benefits for eligible customers.

ERP Integration Requirements

C-Line built their eCommerce store on Magento and was using P21 ERP to manage their backend activities. However, with no automation for tracking data in place, manual data entry became a time-consuming task for the company which affected their workflow.

They approached DCKAP Integrator to integrate their eCommerce Magento and ERP P21 to achieve work efficiency and automated data sync of key details. These integrations would free up their resources and give them more time to focus on propelling their business forward.


Check out the business use cases DCKAP Integrator integrated to keep the data flowing between systems, software, and hardware that work in concert. And creating a fully integrated distribution system with built-in integrations that are integral for growth.

  1. Customer Sync: Magento > P21
  2. Products Sync: P21 >DCKAP PIM > Magento
  3. Inventory Sync: P21 > Magento
  4. Orders Sync: Magento > P21
  5. Order Processing Sync: P21 > Magento
  6. Dynamic Pricing Sync: P21 > Magento
  7. Customer Address Sync: Magento > P21
  8. Customer Update Sync: P21 > Magento

Now, more than ever, brands must adapt to changing circumstances and those that once relied on direct sales are shifting their focus to digital. C-Line was no exception. Being a business that primarily dealt with office storage and multiple product lines, they can get more done with this comprehensive automation. All the key data points are now connected ensuring seamless data flow to and fro between eCommerce and ERP. With the help of automation, C-Line can now think about their data needs and adopt technology to help improve processes, insights, and forecasting. And can use the same to enhance the digital channels providing an omnichannel experience to the customers.

Product Information Challenges

C-Line previously had an in-house custom eCommerce with their custom PIM. However, they couldn’t scale up with their platform. We proposed Magento alongside DCKAP PIM which would also offer additional features, making the product data consistent, and also providing connectors to P21 ERP. They also had challenges in making bulk edit operations, handling assets to name a few.

They had to export product data from their ERP manually and update the spreadsheets offline. After converting this to the format supported by Magento, they finally uploaded the file to the store. This process was not only long and recurring, it also ran the risk of missed data or other human errors.


Upgrading to the eCommerce store with the PIM enabled C-Line to keep up with the growing scale of their business. With the PIM in place, the team at C-Line now only needs to update any changes at their ERP. The PIM handles converting the data to the store-supported format and updating the store automatically. Teams can also use the PIM to enrich data pulled from the ERP with images, catalogs, videos, and more before it gets updated at the Magento store. C-Line can thus continue to provide great product content experiences to their customers while saving time and effort.

Key takeaways

Third-Party Extensions

We managed to combine the following while delivering this product:

A Clear and Effortless Website

Having an effective web design is essential for any B2B company. We wanted the website to convey the brand at its finest. The UX experience was improved by using a straightforward approach. We aimed to:

  • Instantly capture the attention of the visitor.
  • Assist the visitor in perceiving what product, service, or solution the company is providing.
  • Be visually engaging.
  • Achieve a lower bounce rate from the users through complex navigations and category pages.
  • Select a web design that would save time for the visitors and help them with quick buys.
  • Perfect categorization of different industries and easily navigable product categories.



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Magento & P21


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